Sat.Jan 19, 2013 - Fri.Jan 25, 2013

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week.

Three Words That Will Speed Up Your WordPress Blog

SocMed Sean

Images…we all love them. Whether it’s funny #FAIL photos, pictures of our family or maybe photos of our favorite recipe or vacation spot, we love to share them with others.

The Best Three Little Words for Branding Your Business

Waxing UnLyrical

“I don’t know.” ” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific.

Brands 281

Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value.

ROI 255

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding.

Data 252

Use Less Folders to Increase Your Email Productivity

Justin Levy

Over the years I have experimented with a number of different email folder strategies in an effort to increase my email productivity. I have created folder structures by team, project and person. I have created sub-folders that sorted email down to a single email in each folder.

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

Today’s consumers share tremendous amounts of data about themselves through social channels. The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight.

Report 234

6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features.

Tips 225

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Count What Counts: #measurePR Words to Live By

Waxing UnLyrical

A couple of weeks ago, we kicked off the first #measurePR chat of 2013.

100% of U.S. Senators, 90% of Reps Are On Twitter

The Realtime Report

On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter.

Deciding upon Social CRM: Your Brand Can Benefit

Mindjumpers

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Free education tools you have never heard of

SocialFish

This is a guest post by Sandra Miller, a tech writer from Brooklyn. —————— The number of education sites keeps growing at a fast rate. The popular ones are sometimes high budget and in the end, you end up knowing them.

6 Tips to Make Your E-Mail Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features.

Tips 195

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic.

Social Media Fuels Krispy Kreme Launch in India

The Realtime Report

Social media was a driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Facebook Is an Advertising Platform, Not A Social Network

Akamai Marketing

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both. Opinion social media

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Writing Tips of Famous Authors you can use now for Blogging

Kikolani

This is a guest post by Steve Aedy. These days, it seems all the blogging advice comes from professionals who know everything there is to know about SEO, plugins, themes, and killer content.

Tips 164

A New Take on the ‘Registry’ – Crowdfunding Helps Millennials Buy a New Dodge Dart

The Realtime Report

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding.

Buy 190

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The New Skill Every Social Media Marketer Must Possess

Convince & Convert

In The NOW Revolution , Amber Naslund and I predicted that social media would become a skill rather than a job.

Skills 156

Book Review: iPhone Millionaire

SocialFish

This is a guest post from Michael Rosenblum , author of iPhone Millionaire.

iPhone 263

5 Blogging Tips to Give Your Readers What They Want

Kikolani

This is a guest post by Matt Powers. A successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again.

Tips 159

How Martin Luther King May (Or May Not) Have Used Social Media

Firebelly

In honor of Martin Luther King Day today, here are 3 must-reads on how MLK may (or may not have) used social media – as well as lessons that can be applied to social media usage today. 4 Social Media Strategy Ideas from Martin Luther King Jr.

Search and Social Weekly (1.4)

Josh S Peters

This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. The Difference between Strategy and Tactics. Because sometimes it’s good to get a refresher. How To Cite A Tweet In An Academic Paper.

Mobile 199

Edelman’s 2013 Trust Barometer is out

SocialFish

You know this by now, but if you want the full scoop, see the slide deck below. ———-. This post contains a video and a slide deck. Click through if you can’t see them. Useful Data

Video 247

Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not.

Why You Shouldn’t Do Content Marketing

Convince & Convert

Image via. I’m guilty. There. An odd way to come out of the 2013 gate, I admit, but the truth will set you free, right? Intent to harm doesn’t factor into this crime. In fact, until now, I wasn’t even aware of my wrongdoing.