Sat.Jan 05, 2013 - Fri.Jan 11, 2013

Trending Sources

Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates

Adam Sherk

Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. I used the same news organizations as last time with a few changes and additions, bringing the list to 48. Google+ Pages: Average Engagement Per Post. Per Post.

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How Brands Used Twitter in 2012


Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users. If that can’t be described as an accelerating growth, what can be then? You can download the full report from here.

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 393% growth in the number of replies brands sent on Twitter.

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5 Traits of the Social Sales Person

Janet Fouts

I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have always been social. They get to know you, what you like, how to please you and bring you back for more. Knowledge of the product and industry.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Should a New Year Equal A New Internet Marketing Strategy?


A new year should be the beginning of a fresh start, a new perspective, the implementation of new ideas…right? Not necessarily! Many of us who run businesses tend to see the New Year as a great opportunity for change and growth. While this can be a great thing, it’s a good idea to really take stock of the changes you plan to make and have a firm reason for them.

Post-Holiday Fitness Series: Supplements & Vitamins

Justin Levy

The final Post-Holiday Fitness Series article deals with supplements and vitamins. While having a sound meal plan and workout routine are most important to achieving your fitness goals, supplements and vitamins can provide additional assistance, depending on what your goals are. Supplements should only be used as a supplement to your fitness program. Speed up fat-burning. Boost your immune system.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. Touch Edition. Marketing. Email. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Analytics. Media. Social.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . ” Set Goals. Increase Twitter followers by 15%. Make It Social.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

25 Experts Predict the Future of Marketing [Infographic]


You won’t be surprised by mine Thanks so much to Exact Target for inviting me to participate! I’d love to hear your thoughts on these – some are contradictory (since we’re all human!). Is anything missing? What do you think about the future of marketing? This infographic is brought to you by ExactTarget, a leader in social media marketing. Potluck

Why Email and Search Outsell Social

Geoff Livingston

Image by Doug88888. So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). Opt-in email and click throughs driven by paid search represent private acts of engagement that occur deeper in an online sales cycle.

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The Convergence of Search and Social – Part 1

Josh S Peters

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. Where do your customer go and what are they doing there when they are considering a purchase? SOCIAL MEDIA. Social Medi

Wiki 56

Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 190 million users. via VK. LinkedIn: 200 million active users.

A World Gone Social

Learn how companies must adapt to survive.

5 Often Overlooked Tips for Maximizing Online Donations


Guest post by Maureen Gorman, editor for Progressive Business Publications. ———————– Online donations have been the bright spot for nonprofits in the last few years. People are giving online in large and small amounts, even as they cut back on writing checks. And your website serves as the portal to those donors. Add punch to your headline. Potluck

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Automation Killed the Social Media Star

Geoff Livingston

Judy Dench looking over coffins in a scene from Skyfall , image by Sony. Has automation killed the social media star? I think so. The social media conversation paradigms of 2006 form a foundation for today’s online world. But Cluetrain Manifesto dreams have been bludgeoned and destroyed by the unrelenting advance of technology and corporate demands for better financial results. Selling Out?

Search and Social Weekly (1.2)

Josh S Peters

This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. On-Page Optimization Methods Still Valid in 2013. After a whirlwind year of Google updates this quick overview of what optimization methods are still valid as of now is a great helper for starting off the year.

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 3 Rock Solid Questions To Guide 2013 Social Media Success

Convince & Convert

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail. My aunt, the brilliant corporate trainer Jeanne.

5 Reasons I Bounce

Geoff Livingston

Image by Mr. C90. Mark Schaefer wrote a great piece about how headlines make or break reads in this attention economy. In that vein, I leave many posts within the first minute creating a website bounce. The dreaded bounce occurs when someone who visits your site and leaves after viewing a singular page. Usually they leave because the site lacked value or any obvious next action. Ramble on!

My Hot Brands & Products of 2012

Jason Yormark

I always feel compelled to share some of my favorite things that I experience or use whether they be everyday occurrences or one time experiences. I thought the best way to do so was to wrap them up into a yearly recap to make it easier to compile all of them. So without further ado, here were my favorite products, experiences and services I used in the past year that you should definitely check out. Spotify – Without a doubt, Spotify was my favorite product in 2012. I only started as a casual user, but quickly I found that the bulk of my music consumption found it’s way here.

Facebook Contest: Doritos Crowdsources Super Bowl Ads

The Realtime Report

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has now narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

4 Customer Service Lessons from the Biggest Brands on Twitter

Convince & Convert

As we learned a few months ago in a recent release of The Social Habit (a social media research project that Jay is working on with Tom Webster , Mark Schaefer , and Jason Falls ), customers have high expectations of brands using social to address customer service issue. In some new research that my team at Software Advice worked on in partnership with.

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Enhance Branding and Awareness . They aim to inform with the hope to make sales.

10 Steps to Creating Reader-Oriented Blog Content


This is a guest post by Kimberly Nelson. Reader-oriented blog content writing is simple once you are familiar with the basic building blocks required to draw the reader in and keep them reading. Here are 10 basic steps that will lead any blogger down the desired path to creating compelling content. 1) Know Your Reader. Structure your questions as unobtrusively as possible. Be creative. Blogging

How Students Use Smartphones [Infographic]


Since college students are becoming more and more reliant on their smartphones, it is important to take a look at how students use their smarthpones in their daily workflow. Click for larger image). Source:

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Win a Copy of Amazing Things Will Happen

Geoff Livingston

Image by Aliza Sherman. My friend C.C. Chapman released his second book, Amazing Things Will Happen. Continuing a tradition of book give-aways here, the five best answers/comments in response to C.C.’s ’s question will receive a complimentary copy of the book from me (and Amazon). First, let me say, Amazing Things is a great read about how to make your dreams come true.

New Year, New Trends Roundup For Ya!


It’s that time of year where everyone is talking about trends. Here is a roundup for you of those I consider to be most interesting, most accurate, or most data-driven – and read down to the bottom, where I list my five trends for the association industry. Starting with the data, here’s Mary Meeker’s State of the Web 2013. Esteban also has an accompanying e-book out.

The BLT Approach to Business Success

Engaging Brand

Small and large businesses often sense that feeling of inertia, not knowing how to write a business plan for growth. It can often feel like you are stuck between what you did in the past and what you need to do in the future. Predicting the future may be part of a business entrepreneur's life but future technology and existing is making the range of strategy development choices immense.

Nine Expert Marketing Strategy Guides

Webbiquity SMM

January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? What is the secret to success (really!)? ” Is happiness the secret of success? by CNN.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.