Sat.Nov 10, 2012 - Fri.Nov 16, 2012

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).

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Trending Sources

Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors.

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How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.

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IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Web Profiles: 5 Must-Reads

Firebelly

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook.

Whose Niche Are You Building?

Small Business Mavericks

To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid business model? First, start with your passions. What drives you? What interests you? What do you care about? If you don’t care about the topic you will be producing content on, then it doesn’t matter how profitable the niche is. You will burn out and lose interest.

The History of Social Media [Infographic]

SocialFish

Potluck

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless.

A World Gone Social

Learn how companies must adapt to survive.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

Are You Using Black Hat SEO Tactics?

Small Business Mavericks

There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized. Black Hat SEO is everything else.

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The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

Exiting Facebook as a Marketing Vehicle

Geoff Livingston

Image by pshab. For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone , and I believe Facebook is losing market power.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Business Anatomy 101 - Business is NOT linear

Engaging Brand

I know, I know.it would be so much easier if it was! But it isn't and that is why it makes me smile that we so often think and act as if business was a linear model.

How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

You might think social media has reached its zenith and will soon decline or fall to a sudden death, but don’t put all your marbles in that basket. I think social media is just getting started. And the good thing about a good thing is that it can be made better by another good thing. That’s why you are seeing a surge and a merge in the social and the mobile app spaces. And I think that’s why you’ll see a lot more.

Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics.

The Pervasive Internet Changes Everything

Geoff Livingston

Image by Liam Liberty. The Internet is everywhere. You know I’m a big proponent of integrated marketing , but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results. Cheap mobile broadband makes this possible.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing.

Why Email Needs A Facelift

Twist Image

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email ), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of us still feel that email is like one, big, never-ending game of Tetris.

Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 81 million blogs. via Tumblr.

Marketing, Jacking and Mining Memes

Geoff Livingston

Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy.

Obvious in retrospect, but genius.

SocialFish

Check out this video of a restaurant using hastagged Instagram photos of food from its diners to create their menu. This is so simple, but it’s total genius. Does your organization have anything that your members might spontaneously take photos of?

Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different.

Redlining

Geoff Livingston

Image by Fawzan Hasan. Sometimes work and life demands that we push ourselves to the limit, that we run at a such a high speed our human engines cross the red line. Yet if we do it too long, we lose effectiveness and eventually burn out.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.