Sat.Nov 10, 2012 - Fri.Nov 16, 2012

Trending Sources

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in.

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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).

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Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors.

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Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea.

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An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world.

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Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing.

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How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.

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Instagram Web Profiles: 5 Must-Reads

Firebelly

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook.

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Whose Niche Are You Building?

Small Business Mavericks

To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid business model? First, start with your passions. What drives you? What interests you? What do you care about? If you don’t care about the topic you will be producing content on, then it doesn’t matter how profitable the niche is. You will burn out and lose interest.

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The History of Social Media [Infographic]

SocialFish

Potluck

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A World Gone Social

Learn how companies must adapt to survive.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless.

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Exiting Facebook as a Marketing Vehicle

Geoff Livingston

Image by pshab. For a few months now, I have been reducing my marketing presence on Facebook. Generally, I don’t enjoy the conversational tone , and I believe Facebook is losing market power.

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Are You Using Black Hat SEO Tactics?

Small Business Mavericks

There is an old adage that encourages everything in moderation. When it comes to SEO, I’ll have to echo that. There’s a fine line between White Hat SEO and Black Hat SEO that can get lost to the new practitioner. Let me define the terms. White Hat SEO tactics are SEO strategies and techniques that are approved by the search engines and that usually won’t get your web pages penalized. Black Hat SEO is everything else.

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The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

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Socialized!: The Business of Building a Digital Network #socialized #socbiz

Blue Focus Marketing

Acknowledge the Revolution. It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out.

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How Social Commerce Is The Next Wave In Mobile Apps

Small Business Mavericks

You might think social media has reached its zenith and will soon decline or fall to a sudden death, but don’t put all your marbles in that basket. I think social media is just getting started. And the good thing about a good thing is that it can be made better by another good thing. That’s why you are seeing a surge and a merge in the social and the mobile app spaces. And I think that’s why you’ll see a lot more.

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The Pervasive Internet Changes Everything

Geoff Livingston

Image by Liam Liberty. The Internet is everywhere. You know I’m a big proponent of integrated marketing , but the very nature of the pervasive Internet will force marketers to integrate experiences or suffer dwindling results. Cheap mobile broadband makes this possible.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Business Anatomy 101 - Business is NOT linear

Engaging Brand

I know, I know.it would be so much easier if it was! But it isn't and that is why it makes me smile that we so often think and act as if business was a linear model.

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Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing.

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Marketing, Jacking and Mining Memes

Geoff Livingston

Image by MeMe. One bubbling trend in online marketing is meme marketing. Heck, there’s even a Pinterest board dedicated to the topic. Memes are ideas, behaviors or styles that spreads from person to person within a culture.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Email Needs A Facelift

Twist Image

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email ), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of us still feel that email is like one, big, never-ending game of Tetris.

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Obvious in retrospect, but genius.

SocialFish

Check out this video of a restaurant using hastagged Instagram photos of food from its diners to create their menu. This is so simple, but it’s total genius. Does your organization have anything that your members might spontaneously take photos of?

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10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy.

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Redlining

Geoff Livingston

Image by Fawzan Hasan. Sometimes work and life demands that we push ourselves to the limit, that we run at a such a high speed our human engines cross the red line. Yet if we do it too long, we lose effectiveness and eventually burn out.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.