Sat.Nov 10, 2012 - Fri.Nov 16, 2012

IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.

How to Meet Your Consumers’ Social Media Expectations

Mindjumpers

Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously.

The Secret to Viral

SocialFish

Potluck

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Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

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More Trending

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.

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3 Big Reasons to Convert to Pinterest for Business

Harp Interactive

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage.

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Consumers Value A Brand’s Facebook Page More Than You Know [Infographic]

Firebelly

Mashable created the infographic below for a recent study by market research firm, Lab42. The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website.

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The ROI of Social CRM

SocialFish

Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea.

SEO Isn’t Dead. The New SEO

Firebelly

People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.”

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Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Obvious in retrospect, but genius.

SocialFish

Check out this video of a restaurant using hastagged Instagram photos of food from its diners to create their menu. This is so simple, but it’s total genius. Does your organization have anything that your members might spontaneously take photos of?

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world.

Instagram Web Profiles: 5 Must-Reads

Firebelly

Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook.

Facebook Brand Posts Get One-Third of Their Reach Within Just 10 Minutes

The Realtime Report

A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

This has never been more true.

SocialFish

Content Strategy From the Trenches Social, In Theory

Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different.

Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates

Convince & Convert

Photo from BigStockPhoto.com. I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The History of Social Media [Infographic]

SocialFish

Potluck

Fetching Friday – Resources Mashup & Cedar Breaks

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup.

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Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics.

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.

More Stats Than You Can Shake a Stick At

SocialFish

Just a few statistics and links to some of the latest data around social media for you. For the latest stats on social site user growth, always check the RealTime Report.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing.

How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking.

Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 81 million blogs. via Tumblr.