Sat.Nov 10, 2012 - Fri.Nov 16, 2012

IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada.

The Secret to Viral




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Social Media Horror Story With A Happy Ending


Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Content Marketing: Dos and Dont’s [Report]

Mindjumpers has just released their second complimentary white paper from the series on Successful Content Marketing.

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How to Leverage Social Media for Successful Marketing and Membership Recruitment


Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.

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More Trending

SEO Isn’t Dead. The New SEO


People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.”

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea.

The ROI of Social CRM


Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Web Profiles: 5 Must-Reads


Instagram has begun rolling out web profiles for users. Get the scoop with these 5 must-reads. My own Instagram web profile. As Instagram Debuts Web Profiles, It’s Beginning to Look a Lot Like Facebook. By Mike Isaac Welcome to the new era of Instagram. Brought to you by Facebook.

Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics.

Obvious in retrospect, but genius.


Check out this video of a restaurant using hastagged Instagram photos of food from its diners to create their menu. This is so simple, but it’s total genius. Does your organization have anything that your members might spontaneously take photos of?

Facebook Brand Posts Get One-Third of Their Reach Within Just 10 Minutes

The Realtime Report

A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

An Ode to Blog Comment Spam

Adam Sherk

Ever notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. It would be a shame for so much unbridled positivity to never make its way into the world.

Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different.

This has never been more true.


Content Strategy From the Trenches Social, In Theory

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Fetching Friday – Resources Mashup & Cedar Breaks


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup.

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Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates

Convince & Convert

Photo from I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer.

More Stats Than You Can Shake a Stick At


Just a few statistics and links to some of the latest data around social media for you. For the latest stats on social site user growth, always check the RealTime Report.

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Pioneers of Digital: How to be Part of the Next Generation of Internet Entrepreneurs

Techipedia: Tamar Weinberg

This is a guest post by Mel Carson. When I was asked by Professor Paul Springer to co-author Pioneers of Digital , I seriously wondered how on earth we’d whittle down our long list of ground-breaking candidates into the final twenty we ended up choosing.

How to Use Powerful Content to Snare New Customers


Great content is an asset to any website. However do you really understand how to best use content to attract customers? I know how hard it can be to earn money online no matter how much time and effort you put into creating fantastic websites. Strategic Thinking.

Latest News You Can Use – 11/15


This is a new sort-of-regular post I’m planning, based on top news curated from my favorite service ever, the Launch Ticker , which is itself a curated list of headlines. In this post, I’ll copy in only what I think associations and nonprofits need to know right now.

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Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 81 million blogs. via Tumblr.

How to Meet Your Consumers’ Social Media Expectations


Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously.

5 Tips to Highlight the Best Content on Your Blog


This is a guest post by David Kendall. Not every post you write on your blog will be a winner, but that doesn’t mean you should stop writing blog posts that aren’t perfect. After all, you won’t find out what’s popular until you post it, and you need to keep your blog updated at all times. So, what’s a blogger to do when your most valuable articles get buried under newer posts?

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On Transparency


This is the latest guest post from Steven Worth of Plexus Consulting. ———————– Transparency is the equivalent of Salk’s polio vaccine of the 1950s.

The No Hype Guide To Video Marketing on YouTube

Convince & Convert

Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality. And let’s face it, being good on video is not a skill.

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Importance of Telephone Eti­quette in Customer Service


At, we often cite that “Content is King” Why do we insist on that? Because that is what your customer wants. Listening to your customers should be at the top of your list. And one of the best ways to do that is by working the phones.

2 common-sense mistakes of the TV spending internet CMO!

Atom Thought

Not creating a specific and customized landing page for TV Viewers- The excuse of an internet company squandering VC money on TV is- ‘we are expanding reach’. I think that’s half-truth. This implies that TV does expand reach, but reaches out to many people who are not completely ready for the internet experience and. Digital Insight Digital Marketing