Sat.Nov 03, 2012 - Fri.Nov 09, 2012

Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train.

Mobile 248

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.

More Trending

Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters.

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign.

October’s most popular posts

Sherrilynne Starkie

Most popular posts. View more lists from Sherrilynne Starkie. Featured Ottawa agency Blogging consultant list.ly PR public relations Social Media

List 260

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership

SocialFish

This is a guest post by Ashley Halligan, an analyst at Software Advice. ———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Mobile: Give Your Customers That Something Extra

Mindjumpers

The SoLoMo revolution within social media interaction has previously been covered here on the blog.

Mobile 246

Book Review: Optimize

Webbiquity SMM

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.

Review 219

“Digitally Mature” Companies Make More Money

The Realtime Report

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies?

Social CRM is Part of Culture Change

SocialFish

If you’re a regular reader of this blog, then I am sure you are aware of the awesome white papers that Maddie and Lindy have written with Avectra on Social CRM. I think they have a knack for paring down issues to the essence, particularly when it comes to figuring out what to DO next.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram’s New Web Profiles: The Value for Brands

Mindjumpers

The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking design.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%.

How do you work out loud?

SocialFish

Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16.

Survey 216

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Parenting. Fitness. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic?

5 Lessons From the Best Example of Content Marketing Ever?

Convince & Convert

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” ” Here’s the deal. Your industry doesn’t matter.

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured.

Smac! Cancer Where it Hurts.

SocialFish

Have you been touched by cancer in your community, family, circle of friends? me too. That’s why I hope you’ll read my friend Jennifer Stauss Windrum’s story and help us Smac! cancer where it hurts. ——————– NoMo the SMAC!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Best WordPress Plugins for Business

Akamai Marketing

I’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what? I just couldn’t help myself. Last night’s Blogging for Business Class at Pacific New Media was ridiculously awesome.

Pinterest Breaks Through to the Top 50 Websites!

The Social Media Incubator

Wow, did we see this one coming? The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook.

Happy Election Day

SocialFish

Tip o’ the hat to Tom Webster at Edison Research (the official exit pollsters) for this great video about things you might not know about the election results process. Be the smartest person in the room at your election night party! Enjoy – and happy voting. Potluck

5 Things Exhibitors Need at a Conference

Kikolani

Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference.

11 Tips Blogging Tips for Businesses-Authority Building

Akamai Marketing

Blogging Tips for Businesses: Build Authority. There are many reasons to blog. But today we’re going to focus on one objective: Become an expert in your field. You can build authority through blogging, these 11 blogging tips for business will get you started.

Tips 195

Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.”

Mobile 176

3 guidelines to empower your local marketing

Atom Thought

I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight