Sat.Nov 03, 2012 - Fri.Nov 09, 2012

54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes.

Trending Sources

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success.

How To 112

U.S. Election 2012 & Social Media: 5 Must-Reads

Firebelly

Election Day in the U.S. is November 6th. Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

4 Tools to Streamline Your Social Media Outreach

Idaconcpts

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television.

Tools 84

Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

Mobile: Give Your Customers That Something Extra

Mindjumpers

The SoLoMo revolution within social media interaction has previously been covered here on the blog.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Cool stuff I learned this week

Janet Fouts

I’ve been meaning to do posts like this to share some of my favorite bloggers and top stories, but somehow I never actually get it done. Lazy blogger! ).

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook.

Facebook Lags Behind Pinterest in Social Shopping Engagement

Pamorama

Pinterest is superior to Facebook at stimulating conversations about consumer products. According to a recent report from BizRate Insights, Pinterest is better at inspiring and driving purchases than Facebook — 69% of online consumers who visit the social network have found an item they’ve bought or wanted to buy, while only 40% of Facebook users [.].

5 Lessons From the Best Example of Content Marketing Ever?

Convince & Convert

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?” ” Here’s the deal. Your industry doesn’t matter.

A World Gone Social

Learn how companies must adapt to survive.

Top Places Where You Still Can Get Free Links

Idaconcpts

If you have a website and are trying to boost its position in Google to increase your traffic and thereby your profits, then links will be of incredible value to you.

Why Klout and Kred Fail

Geoff Livingston

Image by Continuum. Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world ( you can read my speech here ). The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise.

Klout 59

Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Denny’s latest campaign uses QR codes to provide fans with exclusive content from Warner Bros. Pictures upcoming film “The Hobbit.”

Film 55

Smac! Cancer Where it Hurts.

SocialFish

Have you been touched by cancer in your community, family, circle of friends? me too. That’s why I hope you’ll read my friend Jennifer Stauss Windrum’s story and help us Smac! cancer where it hurts. ——————– NoMo the SMAC!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train.

The Naked Truth of Social Media

Geoff Livingston

Phil Gerbyshak ‘s The Naked Truth of Social Media offers a compelling view of social media and its various experts. I wrote the introduction to the eBook, which features experts debating the myths they see, and their version of social media truths. Reading it revealed a few truths to me, too.

eBook 57

Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 80 million blogs. via Tumblr.

Don't Follow Your Passion

Twist Image

That's not a typo: don't follow your passion. It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst career advice ever.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How do you work out loud?

SocialFish

Sandy Carter from IBM discusses Lowe’s as an example of social leadership – how their open leadership drives their culture with a program called ‘Working Out Loud” – something that Reggie Henry also talked about related to ASAE at our Humanize workshop on October 16.

Live and Die with Headlines

Geoff Livingston

Image by deathtiny41. In a world driven by social network and search engine marketing, you live and die by headlines. Today’s social media blogosphere discussion revolves around content marketing , but little is said about the actual headlines. Too bad.

Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa.

On The Road (Warrior) Again

Twist Image

Now - more than ever - it's possible to do business from anywhere at any time. For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. To ensure that I can work from anywhere and have access to everything that I need access to, no matter what time zone I am in and no matter what time during the day the muse to work strikes.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media.

4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership

SocialFish

This is a guest post by Ashley Halligan, an analyst at Software Advice. ———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again.

Book Review: Optimize

Webbiquity SMM

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.

Marketing Must Adapt To The New Reader

Twist Image

It's strange to say this, but we're reading more than ever. We may not be reading Hemingway. but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch. The book was available for free from Project Gutenberg (it still is, along with an amazing array of books in the public domain that have all been digitized). McGuire's thought at the time was that classic literature was never the type of content that people wanted to lug around physically.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.