Sat.Oct 13, 2012 - Fri.Oct 19, 2012

We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings!

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The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Fitting The Social Media Cube into a Round Marketing Strategy

Unspoken

It sounds like the opening line of a corny joke. What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? Would it be chaos or next level marketing at its finest?

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.”

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat.

Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Benefits for Small Business Cloud Computing

Ari Herzog

This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. I hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed.

How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

The Realtime Report

Unless you live under a rock, you’ve already heard about Felix Baumgartner’s record-setting jump from the edge of space, a publicity stunt sponsored by energy drink Red Bull.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

This is a guest post by Gregory Yankelovich. Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies.

A World Gone Social

Learn how companies must adapt to survive.

Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes

Firebelly

Firebelly is excited to be working with two amazing new clients: Heartland Truly Moving Pictures and Cerulean Restaurant opening in the City Way development in downtown Indianapolis. We’ve recently helped them both launch Facebook sweepstakes offering exclusive VIP prizes.

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Social Networking Penetration Among Internet Users Is Highest In Middle East, Africa

The Realtime Report

Among internet users in Africa and the Middle East, the social network penetration rate is higher than in any other region worldwide, according to new data from eMarketer.

Social Customer Service: How to Make Your Ideals Reality

Mindjumpers

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this.

The Perfect Marketing Strategy That Fell Out Of The Sky.

Twist Image

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency ( Twist Image ) had the opportunity to pitch some Red Bull business.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Visualizing Viral Imagery Spread On Facebook

Firebelly

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them.

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5 Simple Ways to Optimize Your Blog Posts to Generate More Traffic

Kikolani

This is a guest post by Mark Johnson. Anybody writing blogs for business purposes will be keen to build a sizeable readership and achieve higher rankings in the major search engines. However, given the amount of online competition it will take some time and effort to realize both of these goals.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Am I talking to myself over here? My Feedburner saga

Janet Fouts

You know how it is when you run your own business, you take care of your clients’ needs ahead of your own business, and once in a while you forget to look to your own? Yep, that’s what happened to me.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? I haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media.

10 Content Marketing Must-Do’s for Brands

Convince & Convert

Your content “pen” can be as mighty as you let it. Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways.

Social Media and Leadership Survey Results

SocialFish

We will be sharing the results of our Social Media and Leadership Survey TODAY, Tuesday October 16 at a workshop in Washington, DC. All are welcome!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!

Atom Thought

90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams. Digital Insight

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New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise.

6 Mistakes Your Clients Are Probably Making in Social Media

Convince & Convert

As a marketing professional, it’s easy to become too close to the details of what you’re working on and lose sight of the forest in favor of the trees. Social media is no different – especially for an agency.

Basic SEO for Bloggers

Kikolani

This is a guest post by Derek Mabie. Most of us understand how to search online.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.