Sat.Oct 13, 2012 - Fri.Oct 19, 2012

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise.

Remembering Michael O’Connor Clarke

Dave Fleet

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat.

Mobile 279

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series.

Retail 365

Five Social Media Haters We Love To Hate

Firebelly

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it.

More Trending

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook.

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak.

SEO 251

Why you won’t be able to scale your social media

SocialFish

I’m always encouraged when I watch a Jeremiah Owyang presentation and see that the work that we are doing is exactly right according to his analysis of the social business integration path that we are all on (yes, you too.) See what you think about this one.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways.

Video 245

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Visualizing Viral Imagery Spread On Facebook

Firebelly

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September.

How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

The Realtime Report

Unless you live under a rock, you’ve already heard about Felix Baumgartner’s record-setting jump from the edge of space, a publicity stunt sponsored by energy drink Red Bull.

Energy 193

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude.

Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m on the road, so I’m going to make this short and sweet. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT).

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.”

How to go viral

SocialFish

I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral.

How To 214

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them.

Feed 170

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes

Firebelly

Firebelly is excited to be working with two amazing new clients: Heartland Truly Moving Pictures and Cerulean Restaurant opening in the City Way development in downtown Indianapolis. We’ve recently helped them both launch Facebook sweepstakes offering exclusive VIP prizes.

Film 180

We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

Social Media and Leadership Survey Results

SocialFish

We will be sharing the results of our Social Media and Leadership Survey TODAY, Tuesday October 16 at a workshop in Washington, DC. All are welcome!

Survey 206

5 Simple Ways to Optimize Your Blog Posts to Generate More Traffic

Kikolani

This is a guest post by Mark Johnson. Anybody writing blogs for business purposes will be keen to build a sizeable readership and achieve higher rankings in the major search engines. However, given the amount of online competition it will take some time and effort to realize both of these goals.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

10 Content Marketing Must-Do’s for Brands

Convince & Convert

Your content “pen” can be as mighty as you let it. Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways.

Brands 152

Social Networking Penetration Among Internet Users Is Highest In Middle East, Africa

The Realtime Report

Among internet users in Africa and the Middle East, the social network penetration rate is higher than in any other region worldwide, according to new data from eMarketer.

E-commerce innovation: Engaging your customers

SocialFish

There are many variables at stake when it comes to the success or failure of a business or organization. Part of that success lies in marketing and the way people choose to engage their audiences in the world.

Basic SEO for Bloggers

Kikolani

This is a guest post by Derek Mabie. Most of us understand how to search online.

SEO 144

6 Mistakes Your Clients Are Probably Making in Social Media

Convince & Convert

As a marketing professional, it’s easy to become too close to the details of what you’re working on and lose sight of the forest in favor of the trees. Social media is no different – especially for an agency.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance? Because it appeals to their guests: Four Seasons’ research showed that guests wanted the hotels to “create romantic experiences during their getaways” and that more than 50% of couples surveyed believed travel was “the best way to keep the spark alive in their relationship.” ( L2 Think Tank ). Four Seasons took this theme and brought it into social media on multiple platforms. With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab. The app invites users to enter details of their upcoming trips, and then offers customized status updates to the user and their travel companion’s walls, as well as allowing users to share travel plans with their friends. Every Four Seasons hotel Facebook page (89 hotels in 36 countries) has a customized version of the app featuring localized content. On Twitter, the brand created the hashtag #IgnitetheSpark , which carries over onto Instagram and Pinterest. According to L2, the brand and its properties “will use the hashtag in a visual campaign to showcase romance related imagery around the world.” The hashtag campaign will also include opportunities for followers to win Four Seasons Gift Cards. The microsite also features a live Instagram feed with “user generated imagery around romance.” . How does it all tie into FourSeasons.com? According to L2, the brand has also been careful to “ensure a seamless path from social media to the e-commerce page.” What do you think? Will this campaign inspire you to “countdown to romance” at a Four Seasons Resort anytime soon? Social Media Campaigns Four Seasons hotel industry luxury brands social media campaign The Spark travel industry

Guerilla Community-Building Group Provides Insight into Modernizing Your Organization

SocialFish

I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude.

Big Data and Why its #fail for CMOs who just hang-out with their creative agencies!

Atom Thought

90% of the data in the world has been created in the last 2 years alone! What does that mean? That most of our knowledge of the world, and consumers is very new and it’s a dynamic view, given the pace of knowledge creation in such a short period. This huge pile of data, streams. Digital Insight

Data 190

What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all backed by Red Bull. Certainly in this case RedBull can say it #Givesyouwings!

Social Networking Stats: 25 Million LinkedIn Profile Pages Viewed Daily, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 175 million members. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 77 million blogs. via Tumblr.