Sat.Oct 13, 2012 - Fri.Oct 19, 2012

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise.

Remembering Michael O’Connor Clarke

Dave Fleet

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat.

Mobile 279

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series.

Retail 365

More Trending

The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook.

Five Social Media Haters We Love To Hate

Firebelly

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it.

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak.

SEO 251

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What PR Pros Can Learn From Social Good Campaigns

Waxing UnLyrical

Guest post by Harrison Kratz. Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back.

Social Customer Service: How to Make Your Ideals Reality

Mindjumpers

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this.

Why you won’t be able to scale your social media

SocialFish

I’m always encouraged when I watch a Jeremiah Owyang presentation and see that the work that we are doing is exactly right according to his analysis of the social business integration path that we are all on (yes, you too.) See what you think about this one.

Visualizing Viral Imagery Spread On Facebook

Firebelly

Stamen , a design and technology studio, has put together a series of videos visualizing the spread of content (originally posted by George Takei) being shared across Facebook. The data used for the visualizations spans a three-month period from July to September.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways.

Video 245

How Social Was The Red Bull Stratos #LiveJump Publicity Stunt?

The Realtime Report

Unless you live under a rock, you’ve already heard about Felix Baumgartner’s record-setting jump from the edge of space, a publicity stunt sponsored by energy drink Red Bull.

Energy 193

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I wrote earlier this year about the lack of awareness of the purpose of associations by my fellow Millenials. In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude.

Facebook Edgerank Changes & Rumors: 5 Must-Reads

Firebelly

Like many in the blogosphere, I noticed a “September slump” in regard to reach on some of the Facebook pages I manage.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m on the road, so I’m going to make this short and sweet. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT).

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.”

How to go viral

SocialFish

I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. Howard Wahlberg, this one is for you!). Rahul Vorha, CEO of Rapportive, has two awesome posts up on LinkedIn where he literally shows us the formula for going viral.

How To 214

Firebelly News: Heartland Film Festival and Cerulean Restaurant Sweepstakes

Firebelly

Firebelly is excited to be working with two amazing new clients: Heartland Truly Moving Pictures and Cerulean Restaurant opening in the City Way development in downtown Indianapolis. We’ve recently helped them both launch Facebook sweepstakes offering exclusive VIP prizes.

Film 179

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Image from BigStockPhoto.com. My wife asked me today if something had changed at Facebook. “I used to see a lot more posts from my friends about where they are, and what they are doing, and the basic comings and goings. I like that stuff, because I can easily keep up to speed with them.

Feed 170

We’ve Updated Our Influence Measurement Guide

The Realtime Report

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

Social Media and Leadership Survey Results

SocialFish

We will be sharing the results of our Social Media and Leadership Survey TODAY, Tuesday October 16 at a workshop in Washington, DC. All are welcome!

Survey 206

5 Simple Ways to Optimize Your Blog Posts to Generate More Traffic

Kikolani

This is a guest post by Mark Johnson. Anybody writing blogs for business purposes will be keen to build a sizeable readership and achieve higher rankings in the major search engines. However, given the amount of online competition it will take some time and effort to realize both of these goals.

10 Content Marketing Must-Do’s for Brands

Convince & Convert

Your content “pen” can be as mighty as you let it. Marketing is a fun place to be these days, isn’t it? New tools and new technologies and new platforms are giving businesses interesting opportunities to connect with customers in inherently more meaningful ways.

Brands 153

Social Networking Penetration Among Internet Users Is Highest In Middle East, Africa

The Realtime Report

Among internet users in Africa and the Middle East, the social network penetration rate is higher than in any other region worldwide, according to new data from eMarketer.

E-commerce innovation: Engaging your customers

SocialFish

There are many variables at stake when it comes to the success or failure of a business or organization. Part of that success lies in marketing and the way people choose to engage their audiences in the world.

Basic SEO for Bloggers

Kikolani

This is a guest post by Derek Mabie. Most of us understand how to search online.

SEO 144