Sat.Feb 18, 2012 - Fri.Feb 24, 2012

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.

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Trending Sources

How Enterprise Social Networking Drive Business Value [Report]

Mindjumpers

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored.

The International Bar Association Publishes First Global Study of the Impact of Social Media on the Legal Profession

SocialFish

The International Bar Association has just published the first global study of the impact of social media on the legal profession. The IBA represents 45,000 individual lawyers and more than 200 bar associations and law societies worldwide.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

This post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good.

Presidents Day & Social Media: 5 Must-Reads

Firebelly

Today is Presidents Day in the U.S. Below are 5 must-reads related to things presidential and social media that we wouldn’t want you to miss. Celebrate #PresidentsDay 2012 Social Media Style. By Sarah Evans Monday, February 20, is Washington’s birthday or, as we know it, Presidents’ Day.

Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. A closer inspection should having you pausing for thought. First, it’s only available to small to mid-sized businesses, and the payment option is restricted to American Express. The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Tips For Taking A Vacation From Social Media

SocMed Sean

I’m making the official call. Social Media is ubiquitous. If you don’t know what that means, it means that everywhere you turn, social media is there. On TV, in magazines, on the sides of buses, at work, at your kid’s soccer game, and in the bathroom stall next to you.

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Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

We wanted to do our photo shoot with Kyle but this will have to do. The guy opposite me at an upscale Indianapolis restaurant is telling me about being ready for “even bigger things” Meet Kyle Lacy. Many of you already know him. His passion and determination is palpable.

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PR Departments Take Note: How to Find Relevant Journalists on Twitter

SocialFish

Just came across Press Pass , a directory of journalists on Twitter categorized by media outlet , by beat and by region. The Next Web has more background info, including an interview with the founders which includes their ideas for how they see the future of the site.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion.

A World Gone Social

Learn how companies must adapt to survive.

Pinterest for Business?

Janet Fouts

I admit I’m a little behind with this post. Everybody and their cousin Sally has already written a post on Pinterest by now. Its’s the media darling of the day. Or at least it was. Then we actually read the terms of use and some people are already deleting their accounts in protest.

3 Ways Brands Can Prepare For Facebook Timeline

Firebelly

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Assuming it’s going to be a lot like Timeline that’s already rolled out for people, here are 3 easy ways brands can prepare for the change: 1. Prepare your cover photo.

Membership as Living Community

SocialFish

Anna Caraveli’s monthly column for SocialFishing focuses on “the building blocks for constructing new membership and business models” for associations.

7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

A few weeks ago I asked on the ViperChill Facebook page whether people would be interested in a blog post on how I’ve developed various web software and plugins.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Replace Your RSS Feed Automatically With Facebook's Like Button

Stay N' Alive

As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way.

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The Last 30 Years Of Social Media Infographic

Firebelly

The PRSA responds!

SocialFish

The PRSA has just made an announcement responding to the recent flap over their attempts to redefine the term “public relations” – and it’s a brave and good choice. Public Relations Defined: Our Teachable Moment.

Toon Time: Carried Away

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Get 40,000 Readers Without Guest Blogging

Kikolani

This is a guest post by Gregory Ciotti. “It can’t be!” ” Ah, but it’s true! Not only that, this new blog isn’t about marketing, blogging, or making money online! Refreshing, isn’t it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk.

The Last Temptation Of Social Media

Twist Image

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. In a world where Facebook has close to one billion users and a day's worth of video is being uploaded to YouTube every sixty seconds, it is tempting for brands to forgo their own spaces and just do everything within someone else's environment.

5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it

Convince & Convert

Like Google searches for M.I.A. after her Super Bowl middle finger salute, the growth of Pinterest is positively ferocious. A 329 percent increase in unique visitors in 90 days is the kind of rocket ship acceleration that is usually far more myth than reality, even in social media start-up circles.

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Tired

Waxing UnLyrical

I’ve been tired recently. Some of that tiredness has to do with dealing with health issues; my own (I don’t think it’s anything terribly serious, but if it is, I’ll tell you), those of family members and yes, my dogs.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Have you written your Humanize review yet?

SocialFish

Jamie Notter and I are amazed – and humbled – what people are saying about our book Humanize: How People-Centric Organizations Succeed in a Social World. It blows us away, actually.

What’s the ROI of Pinterest?

Geoff Livingston

Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” ” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?” ” For the past few weeks we have experienced a deluge of Pinterest [.]. Reality experts MarketingProfs outcomes Pinterest return on investment ROI Social Media

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Fear And Loathing In Advertising

Twist Image

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. The only way to capture that opportunity is to be ready for it.

Top 29 Social Media Managers on Twitter

Ari Herzog

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. This list is very subjective and is by no means exhaustive. Do you agree with my curated names above? And if you can’t see it, you need to click here.) Would you add anyone? Delete anyone?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.