SocMed Sean
NOVEMBER 7, 2011
There are a LOT of idiotic corporate terms out there. Just hang out within earshot of any corporate conference room and you’ll hear terms like: Ping me when you have some bandwidth In order to accomplish synergy, we need to facilitate a complete paradigm shift If we push the limit, we can really take advantage of the low-hanging fruit Let’s hit the ground running and make sure we accomplish seamless integration Barf.
Mindjumpers
NOVEMBER 11, 2011
Tweet If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg Belgium’s wish to give the brand a boost, as it was considered too formal and less approachable and daring.
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Firebelly
NOVEMBER 8, 2011
Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. 1. Vanity URLs. Find us at facebook.com/firebellysocial is a lot easier to remember (and takes up a lot less space) than find us at [link]. 2.
Waxing UnLyrical
NOVEMBER 7, 2011
I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?) than, say, focusing on reaching traditional media first, and social second.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people.
Mindjumpers
NOVEMBER 9, 2011
Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network.
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Waxing UnLyrical
NOVEMBER 10, 2011
Guest post by Nancy Davis. “Tell me who your friends are and I will tell you who you are.”. That is a very apt way of saying that we often hang out with people who are like us. Like attracts like. Who we choose to spend time with says a lot about who we are as people and what we value. If I looked at the blogs in your Reader, would I be surprised? I choose to be around people who add to my life and inspire me to be better.
Buzz Marketing for Technology
NOVEMBER 7, 2011
With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship.
Techipedia: Tamar Weinberg
NOVEMBER 9, 2011
This is a guest post by Lucy Hunt. In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.
Firebelly
NOVEMBER 7, 2011
Google launched Google+ Pages for business today. Below are 5 must-reads related to this that we wouldn’t want you to miss. Google+ Pages: Connect With All The Things You Care About. By Vic Gundotra For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term.
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Waxing UnLyrical
NOVEMBER 8, 2011
It is very rare that social media is used to propel or hurt brands in significant business-altering ways. There are certainly examples, such as the Toyota acceleration deaths , Nestlé palm oil , the Ford Fiesta movement , or the BP oil spill , where the subject takes on a life of its own for good (or, usually, bad). But these are few and far between; exceptions as opposed to the rule.
Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. • Ability to monitor media coverage and brand mentions across a very wide range of sources. • Capability to set up monitoring prof
Direct Marketing Observations
NOVEMBER 8, 2011
As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Maybe. Does it mean that you know digital marketing/ social media marketing? Does that mean you know e-commerce? Maybe not. Some SMB’s prefer to do it all.
Josh S Peters
NOVEMBER 8, 2011
Have you ever thought about the journey of a plastic bag? Has anyone ever told you about the giant pile of garbage in the ocean ? Both are interesting, both have meaning to anyone who cares even the slightest bit about taking care of the world we live in. Both, can be incredibly boring. So what is one to do when they have a boring subject but wants to get their message out?
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Waxing UnLyrical
NOVEMBER 9, 2011
This post was sparked by a Twitter conversation with Andrew of Redtype , when we were chatting not too long ago about how we sometimes need to disconnect ourselves from the wonderful world of social media when we need to F-O-C-U-S and W-R-I-T-E. Do you find you do? I find I do. It’s not that I can’t write when I’m flitting between social networks, but when I really need to put my head down and get a ton of writing down, I do need to go offline.
Mindjumpers
NOVEMBER 8, 2011
Tweet. This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business.
Firebelly
NOVEMBER 10, 2011
A doodle from Alexander Simpson-Lang during my class at IUPUI. I was at IUPUI’s New Media program recently speaking about building a personal story and activating social networks. I asked the class two questions. The first question was what kinds of content are you most likely to share? Here are some of the responses. “People or companies who are interested in helping the community.”.
Direct Marketing Observations
NOVEMBER 10, 2011
Social is here to stay. Yea I know, understatement of the year right? Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is enhancing personalized interactions. But it’s also creating new found risks that old school solutions aren’t prepared to deal with.
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Waxing UnLyrical
NOVEMBER 11, 2011
The other day I had to run down to my local UPS store to send a fax (I typically use an e-fax service when faxing is required, but these particular documents were too large for me to scan at home). There were a few people in line ahead of me. As I waited the store owner (franchisee? I don’t know, but you get my drift) smiled and said, “Hello,” to which I responded in kind.
Small Business Mavericks
NOVEMBER 6, 2011
Google+ was already a good and growing destination for Web marketers. It just got better. They’ve added a YouTube search feature. The best thing about the new search feature for YouTube videos is that it isn’t obtrusive. Google really did a good job on this one. On the top right of your screen you’ll see the little YouTube icon. Click it and the search box extends inward.
Kikolani
NOVEMBER 7, 2011
I really couldn’t think of a better way to end my first week of being self-employed than by attending my favorite conference – BlogWorld Expo in LA! It was a fun filled weekend of learning and networking, and I would like to share the highlights with you today while it is all still fresh in my mind. Thursday. Unfortunately, due to some other commitments, I wasn’t able to get into BlogWorld as early as I had planned.
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Janet Fouts
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Some say it’s only for geeks and others say it’s a waste of time. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. Why? Because this is clearly a direct assault on Facebook pages.
Sherrilynne Starkie
NOVEMBER 6, 2011
The Social Media Incubator
NOVEMBER 8, 2011
Remember that funny post your friend shared on Facebook last month, but now you can’t seem to find it? Google it! The search engine giant will soon begin indexing posts on Facebook and other sites and showing those comments in Google search results. Are your online posts and comments meant to be private or public? Will this apply to absolutely every Facebook user?
Idaconcpts
NOVEMBER 11, 2011
If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. PPC management fees vary greatly, however, and depend on a variety of factors. Obviously, if you launch your campaign without the expertise of a PPC management company, there will not be an additional fee for services, and, with that, your choice may seem obvious.
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Janet Fouts
NOVEMBER 5, 2011
If you’re one of those people who insist on being followed back OR ELSE don’t bother reading this. You’re not going to be pleased. I woke up this morning and reviewed some of my clients’ Twitter streams to find a few posts like this one. “FOLLOW BACK please!!!” Now naturally I went to look at the person’s profile to see why the follow back was so urgent.
Convince & Convert
NOVEMBER 6, 2011
Listen! It’s the first commandment of every social media program. Pay attention. Find out who is talking about you, in what capacity, and where. It makes sense. You can’t use social media as the new telephone unless you know how to get a dial tone first. But almost every company I come across could and should get better at listening. Listen Harder.
Kikolani
NOVEMBER 10, 2011
Have you ever wanted to make $500+ off of one blog post? Chances are you will not find a writing gig out there which will offer to pay you that much per post. But you can make that kind of money if you enter a blogging contest. What Are Blogging Contests. While there are many different types of blogging contests out there, the ones that I am most interested in are the ones where you submit a post, promote it, and then win prizes based on the quality of the content and the amount of social engage
Small Business Mavericks
NOVEMBER 9, 2011
This is no joke. Funny man Louis CK has decided to abandon traditional media and deliver his own comedy routines via his website. He’s going to charge $5 per download. Is that really a good idea? There have been similar experiments before. About ten years ago Stephen King conducted his own experiment on a book download that didn’t turn out so well.
Janet Fouts
NOVEMBER 10, 2011
You might have seen my post last week when Google+ launched business pages or attended my webinar to help people get started with Google+. Since then I’ve had a lot of questions from readers and clients about Google’s newest network, so two things are in the works I thought you’d like to know about. I’ve just launched an e-learning course about Google + on Udemy.
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