Dave Fleet
JUNE 28, 2011
Yesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. That’s my fault – I buried this line way within the post (as, per the previous paragraph, I was ranting): “As I’ve said before, criticism can be good.
Mindjumpers
JUNE 28, 2011
Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activites, it may be a challange to keep pace and know handle the changes. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook.
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Direct Marketing Observations
JUNE 28, 2011
You must remember this. A kiss is just a kiss, a sigh is just a sigh. The fundamental things apply. As time goes by. A handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean that we are in agreement. At the end of the day, it’s what’s “behind&# the action that defines the action.
Waxing UnLyrical
JUNE 30, 2011
This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Today is my husband’s birthday. So rather than talk about you, or me, I’m going to talk about him today. And yes, referencing myself as a “myth&# is coming it a bit strong, since I’m neither the Goddess of Love , nor the Earth Goddess , nor the Mother Goddess.
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Dave Fleet
JUNE 27, 2011
A quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without anything constructive to add… When you criticize things from the outside, you: Don't be this guy. 1. Don’t know what actually happened. You know what you read in blogs, in the papers, etc. You don’t know what actually happened — who said what and to whom. 2.
Webbiquity SMM
JUNE 30, 2011
Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JUNE 28, 2011
Last week, the special guest on #measurePR was Megan Berry of Klout. Given how vocal I’ve been about how problematic I find many elements of Klout , it was pretty decent of her to be willing to participate. As I anticipated, it was one of the Cyprus active chats, with a lot of people asking questions, sharing their own views and lurking as well.
Akamai Marketing
JUNE 29, 2011
photo by Mr. Thomas (creative commons). Running or managing a business or getting going on a start up is hard work. And you can be very busy running a business and still not achieve your goals. Its complicated, isn’t it? Sometimes its easy to pin point an issue and other times. Em. Not so much. Business owners and managers know this situation intimately.
Adam Cohen
JUNE 30, 2011
Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. I was quickly reminded that storage technology and services company EMC has taken that approach and embarked on a journey with employees, customers and partners worldwide.
Firebelly
JUNE 30, 2011
We’re halfway through 2011, and to me it seems like there are a host of things that haven’t been done yet. Where’s my flying car? My house on a hydraulic lift? Self-cleaning glasses! How is it 2011 and I still have to clean my glasses 19 times a day? Also in this vast list of that which we should already have mastered: email attachments.
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Waxing UnLyrical
JULY 1, 2011
Let me tell you a story I’ve never told anyone else. I was a pharmacy technician at Wal-Mart years ago, and one day when a customer and his wife showed up, I began automatically tapping his name into the touchscreen before they reached the counter. “Johnson?”* I said with a smile as I hit “Enter.&#. His brow lifted in surprise. “You’re good.”.
Akamai Marketing
JUNE 27, 2011
In life, there are some mysteries. Like why do some of the great inventions remain best kept secrets? Today, I am going to reveal a tool that you probably wished.
Small Business Mavericks
JUNE 26, 2011
If you’re a big daily deals type of person, then you might find a new study showing Groupon the real leader in daily deals by more than 2 to 1. Keep in mind that Google Offers is barely two months old, so the study could be biased. But Groupon and LivingSocial have been going at it for some time now. Here are the story’s highlights: Groupon is the most popular daily deals site with 51% of survey respondents saying they use the site (to LivingSocial’s 24%).
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Waxing UnLyrical
JUNE 27, 2011
How you doin’? With a spate of warm days this past week, I’ve been wearing summer-ish clothes on days I don’t have business meetings. On Thursday, I was wearing quite a simple but pretty strappy summer dress (nothing crazy, it’s a long dress), and I went down to my local gas station to get a couple sodas. As I went to the counter to pay, the owner looked at me and, in classic Joey Tribbiani style, said, “How YOU doin’?
Convince & Convert
JUNE 30, 2011
Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. It’s 11PM and the world around you is getting ready for bed. As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand.
Small Business Mavericks
JUNE 28, 2011
Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. Rand Fishkin of SEOmoz picked them up and answered them on his blog. One of the questions, and the one I thought was the most interesting, is. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? Good question, and the intricacies are really important.
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Idaconcpts
JUNE 29, 2011
Every online business watches certain statistics about its website like a hawk. A website is designed to facilitate transactions, whether they involve purchasing products from the site itself or being redirected to another site. These transactions are a measurable variable that can be studied statistically. Each transaction represents a successful transition from visitor to customer.
Freelance Social Media
JUNE 28, 2011
TIME FOR A SMOOTHIE! That’s what you may hear over the speakers at Zarco 66 when you go fill up your gas tank at five o’clock in the morning. You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . Not many better ways to entice customers to your gas station than giving discounts on an expensive necessity like gas.
Kikolani
JUNE 27, 2011
If you’re like me, you write a lot of posts for sites other than your own and want to be able to share those posts with your readers. Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’
Small Business Mavericks
JUNE 29, 2011
It seems that most marketers are still counting clickthroughs as if that is all that matters. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach. The idea is that you don’t just count people who show up on your site, in your Twitter feed, or who subscribed to your newsletter.
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Waxing UnLyrical
JUNE 26, 2011
Seven posts this week made me remember that it’s important of us to be mindful of who we are, what we do, whose lives we affect, how we conduct ourselves. 1. When the “helping&# is helping your-self , by Valeria Maltoni. Why: offering to “help&# someone isn’t really help if the person you’re secretly hoping to help is yourself. 2.
The Social Media Incubator
JUNE 25, 2011
New social media sites are popping up all over. As a business owner you need to have a strategy for every social media site you engage in, not just run willy-nilly into them because they are “new&#. What points are beneficial to keep in mind as you explore new social media sites? Know why you are participating in social media. Do you want to engage in more conversation with your potential clients?
Kikolani
JULY 1, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. 3
Small Business Mavericks
JUNE 25, 2011
One of the most important decisions any small business owner will have to make when building a new website, particularly one that offers services to local clientele, is whether or not to add outbound links to the site. Of course, not all outbound links are equal. Some can make you money. There are two schools of thought concerning affiliate links. One school of thought says they are exit holes.
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Idaconcpts
JULY 1, 2011
To help you create product pages that empower shoppers to make the right decision and head to checkout, Adobe is offering a great guide authored by the etailing group. This paper will help you optimize your product page strategy, guiding you on numerous tactics, including: Maximizing imagery to sell your products. From minimalist to information-rich product pages, deciding which approach is right for you.
Ari Herzog
JUNE 30, 2011
The following article is written by Brandon Yanofsky. My parents love poking fun at my generation of 20-somethings. They say we lack social skills. They observe we walk around constantly looking down at our phones and never start any conversations with people around us. Photo by Funkdooby. Technology Does Make Us Less Social. But is it true? As more and more technology enters our lives, primarily social media, are we actually becoming less and less social?
Convince & Convert
JUNE 29, 2011
Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location.
Small Business Mavericks
JULY 1, 2011
When it comes to blogging, there is no one-size-fits-all strategy. There are as many ways to do it as there are companies with a message to send. The key is to find the method that works for you. With that in mind, here are 4 viable blog strategies that work. All you have to do is give them a go. SEO Blogging – With SEO blogging, the idea is to produce content that gains search engine traction.
Bill Hartzer
JUNE 28, 2011
I have a predication. In fact, it is a prediction about the future of weather forecasts. No, I am not a weather man–although I like to think that I am sometimes am more accurate than some of the weather forecasters in my area. So, what’s my prediction? Your weather, or how you get your weather, is going to become more social in nature (no pun intended).
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