yMarketingMatters
JUNE 2, 2011
There are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. It.
Almost Savvy
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. While I know throngs of hyper-connected people for whom using Google Alerts is second nature, the fact is that this is a new tool for many people.
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Waxing UnLyrical
JUNE 1, 2011
For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write
Justin Levy
JUNE 1, 2011
What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.
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Direct Marketing Observations
JUNE 2, 2011
I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social?
Dave Fleet
MAY 30, 2011
Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give. The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
JUNE 3, 2011
Guest post by Maggie McGary. Are you confused. about what the difference is between “community manager&# and “social media manager?&# Or whether the two terms are synonymous? I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.
Firebelly
JUNE 2, 2011
Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. Here are a few points to now ponder: 1. How has the audience make up changed? 2. How has the conversation changed? Are the existing advocates being drowned out? 3. Is your story still coming through?
Adam Sherk
JUNE 1, 2011
Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them. Ready to stop being a “leading provider” of “unique,” “innovative” and “award winning” overused terms but need a solution?
Webbiquity SMM
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable.
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Waxing UnLyrical
JUNE 2, 2011
This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.
Mindjumpers
JUNE 1, 2011
Tweet Intel launched a really cool application called ‘Intel Museum of Me’ to promote its 2 nd generation Intel core processors. The app connects to your Facebook profile and captures your information. Not to forget, it is ‘allow’ gated, if you have privacy concerns! The app then goes further to make an amazing image gallery of your friends and pictures, and it also captures your location (complete with longitude and latitude).
Firebelly
MAY 30, 2011
Below are 5 social media must-reads that we wouldn’t want you to miss. How to Optimize your Contests for the Highest Entry Rates! By Wildfire While video, photo, and essay contests are the most inherently social promotion apps you can run for your fans, not all contests perform equally. We’ve analyzed the entry rates of thousands of contests run on the Wildfire social media management platform, and extracted some of the most successful practices for optimizing your entry and share rates. 8
Josh S Peters
JUNE 2, 2011
There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this. It started with Facebook’s Like button. A way to quickly share the things you found significant (or at the very least interesting) with your friends, fans, followers, and family.
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Waxing UnLyrical
MAY 30, 2011
“To a man with a hammer, everything looks like a nail.&# ~ Mark Twain. Far too much has been said on the valuations of the social web startups. With hundreds of “me-too&# of them fetching record influx of hands-on capital, a dash of cynicism is all but obvious. Ideas like Color , which wouldn’t have cleared seed-level funding a year or two back, spent $350,000 solely on buying a new domain !
Mindjumpers
MAY 30, 2011
Tweet Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. ‘Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors and discarders.
Firebelly
JUNE 1, 2011
I have a problem. I go around bookmarking things like it’s my job. Real housewives are acting crazy: bookmark! How to make a quilt with nothing but the power of your mind and some string: bookmark! The world’s best diet, loose a pound an hour!: BOOKMARK! But see, my actual job keeps me busy enough that I don’t have time to just read the entire internet all day.
Direct Marketing Observations
MAY 31, 2011
What is the secret sauce of a social network? What do you think it is? What motivates people in your networks? What motivates you? Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. Reward them. But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations.
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Small Business Mavericks
JUNE 3, 2011
If you think Groupon is a good deal and enjoy making daily deals, or taking advantage of the daily deals offered by other local businesses in your area, then you’ll likely fall in love with Amazon. That’s right, Amazon.com, the online retail giant. Amazon has recently offered its own daily deals site to compete with Groupon. It’s called AmazonLocal.
Mindjumpers
JUNE 3, 2011
Tweet On social media platforms, especially Facebook, we are beginning to see a lot of different contests. Video, photo and essay contests are the most inherently social promotion apps to run for fans, but not all of these perform equally well. However, the technology company Wildfire has analyzed the entry rates of thousands of contests run on the Wildfire social media management platform.
Firebelly
JUNE 3, 2011
Everyone pretty quickly forgets what they’ve posted to Facebook. It’s in the front of your mind, it gets posted, then it’s immediately gone. That’s what makes Intel’s new social tool “ Museum of Me &# so interesting. You’re presented with a unique collage of everything you’ve posted on Facebook. The collage comes in the form of a museum exhibit, as you’re virtually escorted from room to room.
Akamai Marketing
JUNE 1, 2011
Eureka. I might have finally “gotten&# it. I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email.
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Small Business Mavericks
MAY 31, 2011
There has been a lot of speculation as to whether or not Twitter is good for SEO. I think there is one thing that is evidence that Twitter is, indeed, good for SEO (but that’s not the only benefit). Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu.
Kikolani
JUNE 1, 2011
As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. You can see mine is now neatly aligned with my other share buttons. What Does Google +1 Do? This is Google’s introduction video for the +1 button.
Waxing UnLyrical
MAY 29, 2011
I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking? I can NEVER stay away from New York this long ever again! Also, I got my photo taken with Go Granny at the Network Solutions [client] booth, as you can see.
Justin Levy
JUNE 1, 2011
What separates an elite military group such as the Navy Seals from others? They train non-stop. They train for every situation imaginable. They train for what happens when the plans fail. When they execute a mission they’re relying not just on their skills, they’re relying on their training. In business we need to think more like Navy Seals and train for situations that could endanger our community, our customers, our partners and our vendors.
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Small Business Mavericks
MAY 29, 2011
All Facebook shares these tips for effective marketing and public relations through Facebook: Post your best content on Thursday because that is the day it is most likely to get read. Release major news releases early in the morning; otherwise, you will get shuffled to the bottom of the news feeds. Full links are 300% more likely to get read than short URLs (which is the total opposite of Twitter, by the way).
Social Media Marketing
JUNE 1, 2011
We were all probably taught the difference between listening and hearing when we were children. "I hear you," you say. No doubt you've uttered that or had it uttered to you. But is it enough? We all have a fundamental need to be heard; that implies that we're acknowledged, certainly. Technically, hearing is simply the process of sound being transmitted and received.
Ari Herzog
JUNE 2, 2011
This is a guest article written by Thomas O’Rourke. Gaining followers on Twitter can be a long and laborious process, so here are some tips and tricks I’ve found that can help you make friends quickly: 1. List yourself in Twitter directories. Directories are an easy source of followers and many offer the capability to list yourself based on your interests.
Waxing UnLyrical
MAY 28, 2011
XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. I quickly realized that wasn’t going to be the case, but that’s nothing against the XOOM.
Small Business Mavericks
JUNE 1, 2011
Google is always on the prowl for the next big idea. Ever since social media has taken off and become the new “in thing,&# Google has been trying to figure out how it can get in on the game as well. The Google +1 button just might be the ticket. Or maybe not. According to WebProNews: Google has said flat out that the button will be used as a ranking signal.
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