Dave Fleet

MARCH 17, 2011

I just arrived home from South by Southwest Interactive after six days down in Austin, Texas. Given that my voice has pretty much deserted me after numerous days trying to have conversations in overly noisy places, I thought I’d get some of my thoughts on the conference down on “paper&# for you. Networking Mecca. SXSW really is one of the key networking opportunities for people in the social space, and as attendee numbers continue to rise (more on that shortly, the opportunities are

Content 323

Content Flipboard Conference Meeting 323

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted—nearly 12 times more—than descriptions that come from manufacturers, according to a survey of US mom Internet users.

Influencer 281

Influencer Review Survey Buy 281

Waxing UnLyrical

MARCH 14, 2011

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.

Vocus 274

Vocus Flickr Training MySpace 274

Mindjumpers

MARCH 14, 2011

Tweet Over one million tweets including either the word ‘love’ or ‘hate’ in 2010 were analyzed in order to see what people are saying on Twitter. What do Twitter users love? And what do they hate? This infographic includes graphs that show the value for sets of related words. The more hearts shown, the higher the love/hate ratio.

Twitter 255

Twitter Sports Social Media Course 255

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Almost Savvy

MARCH 16, 2011

It had been nagging me for months, though I couldn’t put my finger on exactly what it was. Things with my work have been going well and keeping me busy, but something didn’t feel quite right. I know a lot of people, more than I’ve ever known at any other time in my life. I spend much of my day connecting with them in one way or another.

Meeting 249

Meeting News Travel Facebook 249

Harp Interactive

MARCH 16, 2011

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of

Influencer 276

Influencer Bazaarvoice UGC Review 276

Mindjumpers

MARCH 16, 2011

Tweet SXWS Interactive 2011 is about to close down for this year. And last night on the 15 th of March, the winners of 15 different categories of the annual SXSW Web Awards Ceremony were announced. Personally, I was looking forward for a few different categories – and amongst these “Devoted to the promotional needs, functions and services of for-profit businesses&#.

Film 253

Film Project Wiki Campaign 253

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

Paid Search 232

Paid Search Social Media How To Sports 232

Socialized

MARCH 16, 2011

Foursquare brought me closer to death today. Around 8:15 a.m. I checked in at the Apple Store in Los Gatos, California, and then walked a few doors down and checked in at Great Bear Cafe, where I ordered a mocha. From across the cafe I heard "Is there a Joel Postman.

Foursquare 216

Foursquare Apple 216

SocialFish

MARCH 16, 2011

We’re frantically digging out from Great Ideas (one word – awesomesauce) and heading over to NTC for the next three days, so I’ll just drop this completely unedited little list of informational links from Google, who have just launched Google for Nonprofits. I headed straight from the airport to their offices in DC today to hear the announcement, so here is the scoop.

Google 213

Google Adwords API Discount 213

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Mindjumpers

MARCH 18, 2011

Tweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile. In that sense your Facebook profile is more and more developing into being a full online identity reflecting all your online activities rather than “only&# being a profile on F

Analytics 249

Analytics Facebook Statistics Comments 249

Firebelly

MARCH 15, 2011

Today’s YouTube Tuesday video is the Flutter: The New Twitter mockumentary. Sometimes 140 characters is just too long; nano-blogging is the next big thing. [Video URL: [link] ]. What can you say with only 26 characters?

Twitter 200

Twitter URL YouTube Video 200

Waxing UnLyrical

MARCH 15, 2011

Guest post by Jason H. Parker. How much do you know about electronics recycling? Think about this before you Google it, and I’ll bet you’re in roughly the same place I was just four weeks ago. Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe.

Social Media 195

Social Media Flickr Project Eventful 195

SocialFish

MARCH 16, 2011

This is the first of a series of blog posts we’re writing for the Avectra blog , to be reposted here for you. We’re working with Avectra on an ambitious project about Social CRM for Associations ; we’ll be having several conversations about the topic, on both of our blogs, in person with any interested association execs ( contact us if you’d like to participate and we’ll send details), and at ASAE’s Annual Meeting in St Louis in August.

Social CRM 213

Social CRM Skills Project Process 213

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Webbiquity SMM

MARCH 18, 2011

An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter.

Social Media 190

Social Media Retail Course Authentication 190

Jason Yormark

MARCH 18, 2011

I’m definitely looking forward to attending at Search Engine Strategies in New York next week. It will be my return to a show I attended quite often during my tenure at Microsoft Advertising. This time around I’ve gotten the folks over at SES to actually put me on stage where I will be speaking on a panel for the Social Media Solutions On A Budget session that I actually pitched and had accepted.

Engineering 190

Engineering Strategy Microsoft Meeting 190

Waxing UnLyrical

MARCH 16, 2011

This isn’t a trick question. But really, how many blogs does a gal need? After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me. If you and I talk regularly on Twitter, or Facebook… heck, even in the early days of WUL (and I have to stifle a giggle as I say that, because this blog is barely two years old!

WordPress 183

WordPress FeedBurner Smart Phone Blogroll 183

SocialFish

MARCH 14, 2011

Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. There are usually more reasons to include live streaming than exclude it. And, we’ll save those reasons for another post. 12 Question To Consider About Hosting A Hybrid Event. If you are considering a hybrid experience, here are 12 questions to answer before proceeding. 1.

Eventful 181

Eventful Questions Ustream Film 181

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Firebelly

MARCH 14, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 9 Ways to Transform Your Website Into a Social Media Hub. By Rich Brooks Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination? Keep reading to discover how. How To Scale Facebook Ad Campaigns.

Social Media 174

Social Media Blogosphere Policies Campaign 174

Josh S Peters

MARCH 15, 2011

Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. How cool is that? Typically I use two monitors to work. On my laptop’s screen I have my email, Chrome, a note pad, and Pandora open. On my second monitor I have TweetDeck and Evernote going. For me this is how I am the most efficient, but at least 2x a week I’m not in an office.

Tweetdeck 168

Tweetdeck Google Real Estate Features 168

Saying It Social

MARCH 16, 2011

Late last week, foursquare launched an entirely revamped platform for businesses. It opens up lots of new options for creating specials and makes the process of creating specials easier to manage, especially for companies with multiple locations. It also brings new tools for analyzing the performance of different specials when compared to each other.

Foursquare 165

Foursquare How To Small Business Process 165

SocialFish

MARCH 17, 2011

My first job out of college was–by sheer chance–at an association. The U.S. Council For Energy Awareness, to be exact…which has since changed its name to the Nuclear Energy Institute (NEI). I got the job through an employment agency, and knew not one thing about either associations or nuclear energy, but it was a job and I took it.

Energy 177

Energy Curation Resources News 177

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Firebelly

MARCH 16, 2011

Contests can be a great way to generate buzz, interest and excitement around your brand. Hosting a contest on your Facebook page is also an effective way to build awareness of your page and boost fan numbers. Many pages run contests that violate Facebook Promotions Guidelines , however. An easy way to ensure your contest won’t violate Facebook’s TOS?

Tips 170

Tips Facebook Discount Guidelines 170

Ari Herzog

MARCH 15, 2011

P.J. Crowley and Gilbert Gottfried were fired this week because of insensitive and tasteless tweets. These aren’t ordinary men. Crowley served as press secretary at the U.S. Department of State, and Gottfried was the voice of the duck in TV commercials for the American Family Life Assurance Company (more commonly known as Aflac). To the uninitiated, here are videos featuring both Crowley and Gottfried.

Organization 179

Organization Twitter Comments Features 179

Debbie Weil

MARCH 16, 2011

I’ve been wrestling with whether the topic of Friending Over 50 (aka baby boomers and social media) is a book idea - or just a fascinating phenomenon (links to Pew Internet report on Older Adults and Social Media ) as well as a great subject for a five-minute Ignite talk. I’ve pretty much decided that it’s not the right idea for a full-length book.

Posterous 178

Posterous Publishing eBook Project 178

SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Review my SocialFish posts (search “risk management” to find them or click here ) discuss the risks and how to manage them. Risk identification is just the first step in the risk management process.

Insurance 174

Insurance Activities Social Media Policies 174

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Waxing UnLyrical

MARCH 12, 2011

Terror in Japan. 8:53 am EST, Saturday, March 12, 2011. If one had any access to the news, it was impossible not to hear of the massive earthquake and tsunami that hit Japan yesterday. Because of their magnitude, tsunami warnings were then issued for at least 50 countries and territories , including the U.S. West Coast. Today I woke up to read more about the aftermath of the earthquake, with an explosion at the Fukushima No. 1 nuclear power plant , though it seems the explosion did not actually

Flickr 160

Flickr System Issues Course 160

Sherrilynne Starkie

MARCH 15, 2011

Campaign 337

Campaign Social Media 337

Ari Herzog

MARCH 16, 2011

I recently received three direct messages from people after I followed them on Twitter: 1. Thanks for following. I try to mostly tweet interesting stuff I find. Hopefully you’ll find it interesting as well. 2. Thanks for following! I do check my messages daily, so be sure to DM me if you ever need anything in blogging & social media! 3. Thanks for following.

Reputation 160

Reputation Applications Meeting Blogger 160

Direct Marketing Observations

MARCH 16, 2011

. . We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. Yesterday, I was talking to a manager of one of those really really big companies.

Sentiment 138

Sentiment Mobile Social Media Issues 138

Waxing UnLyrical

MARCH 13, 2011

It’s been quite a week, hasn’t it? I suppose it’s always “quite a week&# for someone, somewhere, but it’s felt particularly like “quite a week&# here, what with everything going on in the Middle East, Japan , and so much more. I don’t know about you, but I need some comic relief. So while I hope this week’s roundup makes you smile, it’s as much for me as it is for you.

iPad 151

iPad Flickr 151