Sat.Nov 13, 2010 - Fri.Nov 19, 2010

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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Tweet Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses Radian6 for many clients, and I’ve used the tool for several years now, so I thought I’d take some time to dig into the updates and distill the key improvements for you. This time around: changes to the Radian6 dashboard.

Radian6 313
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. This isn’t another overview post about how to search engine optimize a news release.

News 274
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14 Situations When You Shouldn’t Tweet

Justin Levy

This morning started like every morning usually does, with me taking Sasha outside for her morning walk before heading to the office. I use the time that I walk her in the morning to gather my thoughts for the day, check and process email, jump into Twitter for a minute or two and read Playbook. Sasha runs down the steps and outside with reckless disregard to my personal safety and therefore it can make it interesting to attempt to do all of those things while still trying to hold onto her leash

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Charity Through Social Media

Mindjumpers

Tweet As I mentioned in my previous post , I recently visited the international J. Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Closer Look At The New Radian6 Engagement Console Features

Dave Fleet

Tweet Earlier this week I posted a review of some new features Radian6 has incorporated into its online dashboard. Today we’ll take a look at some additions rolled-out to their Engagement Console tool. The changes to functionality are four-fold: Extensibility. User roles and permissions. Improved search functionality. Shared macros. Extensibility.

Radian6 268
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service.

Brands 243

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Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan.

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Live-Blogging Mesh Marketing #mm10

Dave Fleet

Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Here’s the feed: Tags: MeshMarketing events meshmarketing.

Marketing 244
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Judging A Blog Post By Its Cover

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing.

Class 215
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Everything you might want to know about QR Codes.

SocialFish

Wondering what a QR (Quick Response) code is? In the association world, we’ve seen these barcode-like images that, when scanned on a mobile device, takes you to a particular webpage, used most frequently in the conference context. I just recently checked one out on a brochure I got in the mail for CES, which took me straight to a promo video for the consumer electronics conference.

Mobile 212
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. See the entire list at Aaron’s original post.

Brands 210
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RockMelt – The Social Browser

Mindjumpers

Tweet RockMelt is a social browser that fuses social media profiles into the browser. It would require a lot to make me impressed with such a project. Actually I would think it is impossible to create something that works seamless and with the same functionalities that I would otherwise have. Usually I have a tab with Facebook as well as a Twitter client running in the background.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. I have a blogroll (I suspect you do too). While I try to keep it updated, it certainly does not reflect all the blogs I subscribe to in my Reader.

Blogroll 214
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Think Open Community Doesn’t Really Exist? Read This.

SocialFish

photo © 2007 David Sim | more info (via: Wylio ). I know there’s already been lots of talk about Open Community , but having just read it, I can’t help but share what I think is a spot-on example of open community as Maddie and Lindy talk about it in the book. It’s one thing to hear them talk about the concept of open community, or to hear me or other Kool-Aid drinkers echo it; it’s another to see an example of it coming from a group of people who probably have never give

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Define What Success Means Before Starting a New Project

Justin Levy

Prior to starting any project I always ask a very simple question: What defines success? This may seem like an obvious question but not necessarily. Many times we start projects not knowing what success actually means, by the numbers. We may think that we know what success will be but a lot of times those become moving targets that can make make it seem unobtainable.

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Guest Post – Twitter: It’s Not Just About The Numbers

Josh S Peters

What many often misunderstand about Twitter is that the social networking aspect of it is not simply about numbers and seeing how many follows you can get. This is important to keep in mind, especially if you use Twitter to market yourself, your brand, or your company. Yes, as with ‘real life’ business, foot traffic numbers do help create more sales for a store; however, the stores that create the strongest connection with their clients often thrive.

Twitter 189
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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Kpop Lessons: Handling Defamation Through Public Relations November 19th, 2010 Tweet Guest post by Herwin Icasiano I’m a huge fan of Kpop (Korean pop); I’ve been playing It Hurts – a new track by YG Entertainment’s girl group, 2NE1 – on repeat for some time now.

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Social Media Success Starts with Listening

Webbiquity SMM

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there

SM2 189
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Sorry It’s Been So Long; I’ve Got More Important Things To Do Right Now

Almost Savvy

For any normal person, not connecting online for a short while doesn’t seem odd. In fact, it seems, well, normal. When I notice that someone hasn’t posted in a few days, I assume they are out and about living their lives. When a social media geek like me doesn’t post updates to Facebook or Twitter and too many days have passed since my last blog post, people begin to wonder if I’ve fallen off the face of the Earth.

Exercises 186
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Volunteer ennui – leave comments for ASAE volunteer leaders

SocialFish

“I’m just happy to be asked to do whatever not-so-fulfilling task that you’ve dumped on me with no direction and very little chance of changing the inertia of the project or the association.&#. Have you ever told this lie? (Omitting the truthiness of it, of course.) I have, and it’s really frustrating. It seems like a lot of the things worth doing in associations take years and years to articulate, get buy-in, and implement at the level where it can actually succeed.

Comments 178
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Moderation: Protecting Your Brand in a Social World

Justin Levy

Have you been curious, and even possibly confused, by moderation? Not sure whether you should be implementing a moderation strategy? Do you even know what online moderation is? Not to fear, on Thursday, November 18th at 2:00p EST ( check your local time ), I will be hosting a free webinar with Isaac Hazard from Mzinga to discuss moderation and how it can help you to protect your brand.

Mzinga 176
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Firebelly Helps Network Solutions Launch "$1000 Gift Certificate Sweepstakes" on Facebook

Firebelly

Firebelly recently helped Network Solutions , a leading provider of online solutions for small businesses (including web hosting and domain name registration), develop and launch the $1000 Network Solutions Gift Certificate Sweepstakes on their Facebook page among additional efforts. One lucky winner will receive a $1000 gift certificate to use towards any of Network Solutions services.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Does Engagement Equal Action? Should it?

Direct Marketing Observations

Yesterday on an early morning flight to Detroit, I watched as the flight attendants went throughout the cabin pushing food and drink on the passengers. The passengers were prompted to look on page 26 of the inflight magazine to view what was available and what the cost was. When the flight attendants came to each row, the passenegers either looked up and told her no, looked up and told her yes and what they wanted, or never looked up.

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A Great New Social Media Resource | Social Media Informer

Saying It Social

There’s a new kid on the block for finding great information about Social Media for Business. Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.

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My Interview with Restaurant Business Magazine

Justin Levy

During BlogWorld Expo 2010 , my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse. It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help my best friend. We discuss some of the specific actions that we took and how that helped lead us to becoming the #1 steakhouse in the Pioneer Valley.

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F**k Social Media: Blogging Is Where It's @t

Firebelly

Here are Firebelly VP Chantelle Flannery's slides from her F**k Social Media: Blogging Is Where It's @t presentation at the Social Media Club Indianapolis event last night. For those who could not attend, the gist was that social networks come and go, but blogging (and more specifically blog content) is forever. Brands are also forced to play by social networks' rules, but, with blogging, brands are in control and own their content.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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November 2010: Isle of Man Twitter's top 20 | Sherrilynne Starkie

Sherrilynne Starkie

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Latest from the Open Community Virtual Book Tour

SocialFish

Don’t have the book yet? Buy it now. We want to hear your thoughts on it! Get this badge. Here’s the schedule for our Open Community Virtual Book Tour for next week. 11/22/10 – Skyline Trade Show Tips – we’ll be talking about the open community around your tradeshows. 11/22/10 – CareNetworks Blog | Brian Geyser – Brian’s great blog deals with online community building for the long term care industry. 11/22/10 – Waxing UnLyrical | Shonali

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Brand Haiku: Ford

Social Media Marketing

When genuinely pleased or angered, customers express their feelings in a variety of ways. As someone who works for a large company, I'm accustomed to seeing tweets, blog posts, videos, photos and even entire sites built to convey a strong reaction. But how many use poetry to make their points? Last week, Aaron Strout ( @AaronStrout ) approached a group of bloggers with the notion that we should create haikus of brand experiences we've had.

Brands 159
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Facebook Email? Um, not really

Janet Fouts

If you’re a social media geek you already know about Facebook’s live session today to introduce their new messaging system. If you’d like to see the re-caps go here. There had been a lot of buzz about Facebook rolling out a new email client, whether it was going to be a Gmail killer and a whole bunch of other speculation, but in the long run it’s really an extension of their existing messaging system, not email.

Facebook 150
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Twitter introduces instant notifications | Sherrilynne Starkie

Sherrilynne Starkie