Sat.Oct 15, 2022 - Fri.Oct 21, 2022

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How to use Twitter as part of your ABM strategy

Audiense

Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a 208% growth in their marketing revenue.

Strategy 180
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Facebook Ads Tutorials on TikTok

Jon Loomer

I’m being serious. I’m on TikTok. And I’m creating a ton of content for you to help with Facebook ads. I know, this just doesn’t add up. The “old guy” who made every excuse not to create videos. Too uncomfortable to get in front of the camera. Probably a month ago, I’d tell you this was ridiculous. But, it’s happened.

Facebook 190
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Trending Sources

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YouTube’s Providing More Creators with Access to Shoppable Links

Social Media Today

Live-stream shopping hasn't caught on yet - but if it does, it could become a big consideration very quickly.

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Everything You Need to Know about TikTok Duets

SocMed Sean

Do you love to use TikTok, but need some help with creating TikTok duets? Here are some tips about everything you need to know about TikTok duets that can help you be more successful on the platform. The post Everything You Need to Know about TikTok Duets appeared first on SocMedSean - Social Media Sean.

Tips 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign

Audiense

When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.

Campaign 148
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10 alternatives to paid Facebook Groups (and why you might want to start one)

Awario

Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are.

Groups 124

More Trending

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Managing Music and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use music on your social media but need some help with managing your account and adding music to your different social media platforms? Here are some of the common questions that we hear about that can help you be more successful managing your music and social media. The post Managing Music and Social Media: Answers to Common Questions appeared first on SocMedSean - Social Media Sean.

Questions 130
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TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens

Forbes Social Media

The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.

Project 145
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#507: 9 to 5 Burnout: Is It Time To Make A Change?

Amy Porterfield

9 to 5 Burnout: Is It Time To Make A Change? Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime […]. The post #507: 9 to 5 Burnout: Is It Time To Make A Change? appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 118
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Meta Makes Branded Content Tags Available to All Facebook Reels Creators

Social Media Today

Another option to help Reels creators make money - and for brands to tap into Reels.

Brands 200
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Do I Calculate Engagement Rate?

Keyhole.co

Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate?

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How to find & vet content creators for your next campaign

Sprout Social

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable.

Campaign 105
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10 New Retails Trends You Need to Know for 2023

Hootsuite

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Technological innovation is leading that charge. And so are shifting consumer expectations. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 104
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Snapchat Posts Mixed Results in Latest Earnings Update

Social Media Today

Snapchat's user numbers are still rising, but there are some concerning signals in the data.

Data 183
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball

Amy Porterfield

3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue How adding a subscription box to your online business can be a game-changer for your bottom line Have you ever thought about adding a subscription box to your business? If you haven’t, I definitely encourage you to consider it! Not only can a […]. The post #508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball appeared first on Amy Porterfield | Online Marketing Exper

Marketing 106
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Surprise and delight: What it is and brands who get it right

Sprout Social

Hosting a surprise birthday party is on my bucket list. What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. In this article, we’ll define what surprise and delight means, along with some ideas to get you inspired.

Brands 98
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge app store offers thousands of apps to help you grow your business. But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store.

FAQ 97
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TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams

Social Media Today

Some new safety enhancements for TikTok's live-stream offering.

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205
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Funniest Animal Photos: 20 Finalists Of Comedy Wildlife Photography Awards 2022

Forbes Social Media

A bull with wings, a cool fox tipping us a wink and a galloping, farting zebra are among the shortlisted images in this great photo competition that will brighten your day and make you smile.

Tips 92
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15 Fun Spooky Halloween Canva Templates for Easy Social Posts

Socially Sorted

Halloween Canva Templates are in the house for your social media! It's that time of the year when the spook goes up a level. Who can resist some fun quotes, memes and puns about Halloween? Here are 15 free templates for you to use from my Canva Creator profile! Posts on this blog may contain affiliate […]. The post 15 Fun Spooky Halloween Canva Templates for Easy Social Posts appeared first on Socially Sorted.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

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Snap Celebrates the 15th Birthday of Bitmoji Maker Bitstrips

Social Media Today

With over a billion Bitmoji characters created, Snap's now eyeing the next stage of Bitmoji development.

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169
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Stock Down 4% Over Possible Biden Security Review Of Musk

Forbes Social Media

The dip comes after Bloomberg reported the Biden Administration is considering placing Musk’s Twitter acquisition under a national security review.

Review 100
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How To Avoid Product Feature Creep

WebInKnow

Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.

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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? We look at case studies of Australian Sports Organisations and Web3 (metaverse) campaigns and projects including: AFLMint – buy NFTs Tennis Australia Australian Open – Pick a square!

Sports 64
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New Report Finds that Facebook and TikTok are Approving Ads Containing Political Misinformation

Social Media Today

An experiment has found that ads containing political misinformation are still making it through the approval process.

Report 157
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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TikTok Star Emu Emmanuel Is Ill From Avian Flu Outbreak On Farm

Forbes Social Media

Emmanuel the Emu rose to fame on TikTok early this year after his screen-hogging ways, or perhaps screen-emu-ing ways, kept interrupting Taylor Blake while she was trying to film a video.

Film 87
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Top 10 Alluring TikTok Beauty Influencers

Your Escape From 9 to 5

It makes sense that we are now watching more and more of daily videos on TikTok rather than YouTube as our attention spans are getting shorter by the day. With its product ratings, shopping findings, and doctor advice, skincare TikTok is just going to increase your scrolling obsession. You won’t ever want to leave TikTok.

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POWERFUL Engagement-Friendly Instagram Caption Ideas for Business

Sociallyin Insider Blog

Whether you’re showcasing the best parts of your brand are giving your audience a taste of what to expect from your products, services, and team, engagement Instagram captions can be difficult to create.

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Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option

Social Media Today

The new option will help creators showcase their audience reach and past brand collaborations.

Instagram 173
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LinkedIn Is A Spam Wasteland. Here’s How To Fix The Nightmare

Forbes Social Media

I used to receive legitimate inquiries about articles, nice missives from public relations representatives, and a note from an occasional long-lost friend who found me online.