Sat.Oct 15, 2022 - Fri.Oct 21, 2022

How to use Twitter as part of your ABM strategy


Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts.

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Instagram Launches Live Test of Native Post Scheduling in the App

Social Media Today

This could be a handy addition for IG marketers


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Everything You Need to Know about TikTok Duets

SocMed Sean

Do you love to use TikTok, but need some help with creating TikTok duets? Here are some tips about everything you need to know about TikTok duets that can help you be more successful on the platform.

10 alternatives to paid Facebook Groups (and why you might want to start one)


Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How audience analysis helped WWF to engage a niche audience for their Nature Positive campaign


When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.

More Trending

Managing Music and Social Media: Answers to Common Questions

SocMed Sean

Do you love to use music on your social media but need some help with managing your account and adding music to your different social media platforms? Here are some of the common questions that we hear about that can help you be more successful managing your music and social media.

5 LinkedIn Best Practices and 5 Examples for Government Agencies on Social Media

Social Media Strategies Summit

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. It makes sense. Marketing can help you connect with end users who benefit from your services, build a support base among thought leaders in your sector, and attract top talent to your organization.

How to Determine Your Facebook Ads Budget

Jon Loomer

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is a complex question, and the answer is based on several contributing factors. But, let’s break this down and focus on running a single campaign with a single ad set.

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YouTube’s Providing More Creators with Access to Shoppable Links

Social Media Today

Live-stream shopping hasn't caught on yet - but if it does, it could become a big consideration very quickly

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Do I Calculate Engagement Rate?

Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has.

11 User Engagement Metrics You Should be Looking at in 2023


Businesses face a big problem when it comes to understanding how interested potential customers are in their products and services. The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process.

TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens

Forbes Social Media

The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent. Innovation /innovation Innovation /innovation Social Media /social-media Daily Cover daily-cover Editors' Pick editors-pick

Meta Makes Branded Content Tags Available to All Facebook Reels Creators

Social Media Today

Another option to help Reels creators make money - and for brands to tap into Reels

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Facebook Custom Audiences: A Step-by-Step Guide


With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again.

Facebook Ads Tutorials on TikTok

Jon Loomer

I’m being serious. I’m on TikTok. And I’m creating a ton of content for you to help with Facebook ads. I know, this just doesn’t add up. The “old guy” who made every excuse not to create videos. Too uncomfortable to get in front of the camera.

How These Small Businesses Are Growing Sustainably

Buffer Marketing

How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? Turning down chances to bring more money or manpower into your business can feel foolish.

TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams

Social Media Today

Some new safety enhancements for TikTok's live-stream offering

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 10 Best Books For Women, According To Amazon Reviews


Our society has always hegemonized women. The stereotypical ideology of our society has forbidden them from education, stepping outside of the home premises and meeting new people, and many more. But with time came evolution. Now women are equally respected as men. They have their rights.

Review 101

15 Fun Spooky Halloween Canva Templates for Easy Social Posts

Socially Sorted

Halloween Canva Templates are in the house for your social media! It's that time of the year when the spook goes up a level. Who can resist some fun quotes, memes and puns about Halloween? Here are 15 free templates for you to use from my Canva Creator profile!

How we use advocacy to overcome social media challenges at Sprout

Sprout Social

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content.

Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile

Social Media Today

Yes, like MySpace

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Must Read Books For Men Which Shouldn’t Be Ignored


With time, the habit of reading books is being lost in people. Nowadays, almost everyone is on digital platforms and browses Google for every single thing. We read, learn, listen on the internet, but digitally.

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Gen Z Have Cancelled The Thumbs Up Emoji And Here’s Why You Should Worry

Forbes Social Media

What you say and how you say it is critically important in a business setting. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

How to find & vet content creators for your next campaign

Sprout Social

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers.

Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions

Social Media Today

Should be fine, right

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Podcast: Over 50 and we’ve not yet peaked!

Sherrilynne Starkie

Organizational Design Consultant and Executive Coach Mary Daly joins Sherrilynne Starkie in episode three of the 50 Women Over 50 podcast, to discuss life in their fifth decade.

Twitter Stock Down 4% Over Possible Biden Security Review Of Musk

Forbes Social Media

The dip comes after Bloomberg reported the Biden Administration is considering placing Musk’s Twitter acquisition under a national security review. Business /business Business /business Innovation /innovation Social Media /social-media Breaking breaking-news Education

Megan Thee Marketer: Lessons from the HTown Hottie

Sprout Social

What works–and what doesn’t–shifts fast in marketing. As consumers become savvier and shift their priorities, tried and true methods to reach and engage with consumers may not work as well as they used to. To stay ahead, marketers can look to seemingly unlikely sources for inspiration.

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Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option

Social Media Today

The new option will help creators showcase their audience reach and past brand collaborations