Sat.Mar 19, 2022 - Fri.Mar 25, 2022

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Since its inception, Twitter has amassed a large (and ever-growing) audience.

Twitter 230
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5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds.

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Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. Catalog custom audiences have arrived. Let’s walk through how to create catalog custom audiences and how they are different from a website custom audience. How to Create. When you create a new custom audience, you should now see the option for “Catalog.

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Burnout? Post Traumatic Stress? Mindfulness can help.

Janet Fouts

When people discover that I’m a mindfulness coach, they tell me stuff. Friends, family, clients, and the barista at my favorite coffee shop have mentioned how overwhelmed they are feeling right now. After more than 2 years of pandemic, fear, isolation, and disruption, plus climate crisis after climate crisis, increasing gas prices and war around the world, who wouldn’t be burned out and seeking release?

Exercises 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

Social Media Today

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows.

Data 194
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Can My Social Media Actually Hurt My College Admissions?

SocMed Sean

Using social media has become an ingrained facet of our lives. When we experience something, our second nature is to post about it to social media. From text posts to photos and videos, we leave a unique trail behind us on social media. Many people get some of their self-worth from social media, loving the attention they get from posts that connect to people.

More Trending

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How Penguin Random House Spain uses audience insights to target the ideal reader

Audiense

The demands on consumers' time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is talking about, entertainment brands are constantly battling for their audience’s time and attention.

Video 147
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Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

Social Media Today

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

Trends 216
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Excited? Read on. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

Analytics 144
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to find Instagram influencers [w/ free and paid tools]

Awario

In this post, we'll discover how to make money with Instagram’s most ROI-driven asset - Instagram influencers. We'll discuss why Instagram influencer marketing is successful, what kind of influencers are out there, how to do the outreach for the influencers in your niche, and answer to the most important question of all: how to find Instagram influencers.

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Google Updates Search Algorithm to Highlight Better Quality Product Reviews

Social Media Today

Google's looking to highlight more in-depth reviews, which could be a significant SEO consideration.

Review 190
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Top Tips for Secure File Sharing in Business

The Realtime Report

Top Tips for Secure File Sharing in Business. When you are running a business in the modern world, one of your most important responsibilities is ensuring that you keep your files properly protected. Otherwise, you can find yourself in a situation in which they are at risk. There are plenty of best practices that you can take to ensure that file sharing is done in the safest way possible.

Tips 91
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7 Excellent Employer Branding Examples to Inspire Your Campaigns

Oktopost

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022.

Examples 107
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

How much time do you spend creating your Instagram posts? We know. A lot goes into crafting successful posts. You strategize, draft, design and edit —while still leaving yourself enough time to get your post approved and scheduled in advance. And we know how frustrating it can be when the post doesn’t perform as well as you hoped or if the engagement is short-lived.

Examples 103
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TikTok Launches Search Ads in Beta for Selected Partners

Social Media Today

The new option provides increased capacity to reach TikTok users for more specific terms of interest.

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Working From Home Is Adding to Loneliness

The Realtime Report

Working From Home Is Adding to Loneliness. More than three million who work from home say it makes them feel lonely. Nearly one in three adults say they are lonely. The rise of working from home is adding to loneliness with more than three million people who do this claiming it means they don’t see other people very often, new research* from digital board game group Marmalade Game Studio shows.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#444: My Top 5 All-Time Favorite Online Marketing Made Easy Episodes

Amy Porterfield

After 9 years of having my own podcast, I always come back to these This episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes — the ones that really struck a chord with me, and have stuck with me after all these years! […]. The post #444: My Top 5 All-Time Favorite Online Marketing Made Easy Episodes appeared first on Amy Porterfield | Online Marketing Expert.

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Instagram Will Enable All Users to Tag Products in Feed Posts

Social Media Today

The expanded product tagging options will help Instagram build its eCommerce use case.

Products 199
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How elite brands get ahead with March Madness marketing

Sprout Social

It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. me filling out my March Madness bracket after watching zero minutes of college basketball this year pic.twitter.com/9MWpGY7B65. — Slightly Biased (@B

Brands 82
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Feds Charge Two 20-Year-Olds In Alleged NFT Money Laundering, ‘Rug Pull’ Scheme

Forbes Social Media

The pair’’s “Frosties” project took in $1.1 million before the founders absconded with the funds, prosecutors say.

Project 101
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Instagram Customer Service: A Guide for Brands in 2022

Pixlee

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. Customer service is one of those; while Instagram may not be your platform of choice to address your customers’ concerns, it’s a channel that should remain open to your audience. The idea of “Instagram Customer Service” regularly impacts marketers who use it for advertising and community-building, but also receive feedback from consumers.

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Meta Publishes New 'State of Small Business' Report, Examining the Ongoing Impacts of the Pandemic

Social Media Today

The latest report shows that the impacts of the pandemic are still worsening in many elements.

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Stephanie Carls on Creating the Full-proof Formula for Employee Advocacy Success

Oktopost

Director of Social Media and Content Strategy at Corel Corporation, Stephanie Carls, spills the tea on what it takes to lead incredibly successful employee advocacy programs. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B 69
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Russian Strategy To Starve Ukrainians Creates Misery And Refugees

Forbes Social Media

The Russian strategy to starve Ukrainians into surrender has created more refugees and raised questions about U.S. policy.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#445: ‘How to Do The Work’ and Release Negative Thinking with Dr. Nicole LaPera

Amy Porterfield

Why your thoughts have everything to your success in life and business I am so excited for you to listen to this episode because my guest is someone who helped get me out of a really difficult time in my life — a time that I’ve shared about on this podcast. Her name is Dr. […]. The post #445: ‘How to Do The Work’ and Release Negative Thinking with Dr.

How To 68
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YouTube Answers Common Creator Queries About Shorts

Social Media Today

Looking to get into Shorts? These insights might help to clarify your thinking.

YouTube 201
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How to Build a Successful Employee Advocacy Program (When You Don’t Have Time)

Oktopost

Employee advocacy is probably already on your radar. You know that it’s important, but it’s probably on your “nice-to-have” or “someday” list. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. But I’m here to tell you that you can do this. It doesn’t have to be difficult, or time-consuming—and I’m going to show you how.

How To 62
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Lottery Numbers, Blockchain Articles And Cold Calls To Moscow: How Activists Are Using New Tools To Outsmart Russian Censors

Forbes Social Media

The push to get Ukraine news past the Kremlin’s wall of propaganda is prompting innovative—and old-school—strategies.

Tools 98
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Excellent Customer Communications from Cubby Oil & Energy

WebInKnow

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.

Energy 67