Sat.Jan 23, 2021 - Fri.Jan 29, 2021

Facebook Explains How the News Feed Predicts What We Want to See

Social Media Today

Facebook takes us on a tour of the master AI system built to keep us scrolling. Learn how the news feed uses our activity to predict what we want to see and more

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How to Be More Creative When You Feel Anything but Creative

agora pulse

Bonus Material: Free Social Media Content Calendar. Do you need to be more creative but you’re not inspired? We’ve got some tips to help you be creative when you don’t feel like it. Creativity is key to a successful digital marketing campaign.

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How to Use Facebook Messenger for Business

Socialized

Messenger is an indispensable Facebook feature for over 1.3 billion active users per month when you understand that many people actually use it to communicate frequently with brands and companies. In the last three months, including its test, 61% of U.S.

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The Social Dilemma and How to Take Back Control of Our Minds

Audiense

Social media has changed everything – from the way we do business to the way we interact with others. Politicians and celebrities alike use social media to talk directly to their audience and connect with them on a more personal level. Similarly, brands are also leveraging it due to this very reason.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Snapchat Launches Test of Dark Mode with Small Percentage of Users

Social Media Today

Snapchat has confirmed that it is testing a new Dark Mode option with some users

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Social listening guide for outsourcing companies

Awario

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

Facebook Ads Attribution and iOS 14

Jon Loomer

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution.

Instagram Launches New 'Professional Dashboard' Platform to Provide Quick Guidance for Creators

Social Media Today

Instagram is rolling out a new 'Professional Dashboard' to make it easier for creators to access relevant tools to help maximize their performance

How to Celebrate Black History Month on Social Media

Later

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . But in 2021, it’s important for brands and creators to go beyond simply posting a Martin Luther King Jr. quote.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Best Practices for Going Dark on Social Media

Ignite Social Media

In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we’d like to continue posting and promoting during these times, it’s not business as usual.

Facebook Advertising Audiences and iOS 14

Jon Loomer

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences.

Instagram Launches New Professional Dashboard, Helping Creators Make a Living

Social Media Today

Instagram wants to help people turn their passions into a profit. With the launch of Instagram's Professional Dashboard, brands and individual creators can find tools and resources to grow their business through the centralized hub

How to Create a Facebook Business Page

agora pulse

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. With over 1.7

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Firing Fails: 6 Common Reasons Necessary Employee Terminations Tank

The Realtime Report

Firing Fails: 6 Common Reasons Necessary. Employee Terminations Tank. Roxi Bahar Hewertson. There is no question that firing or laying someone off is an onerous leadership task. Still, there are going to be times when it is absolutely necessary to terminate employment.

How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert.

Twitter and NBCUniversal Explore New Ways to Meet the Demand for Premium Social Content

Social Media Today

The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming

Facebook Ads and the Impact of iOS 14

Jon Loomer

A month ago, I wrote my first post about the expected impact of iOS 14. There was a lot we didn’t know at the time, and Facebook has also provided more information since. Today, I want to break down the basics of this update into the simplest terms: What the iOS 14 prompt is.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What to Look for When Choosing a New Laptop

The Realtime Report

What to Look for. When Choosing a New Laptop. These days, you would be hard-pressed to find someone who doesn’t have either a personal laptop or one that is used for business. The convenience that a laptop gives you in being able to access any program and the internet from any place cannot be beaten.

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What can I do with Audiense Connect, a.k.a. Twitter Marketing plan?

Audiense

You’ve got a shiny new Audiense subscription to Twitter Marketing! Waheyyy! Or, you’re thinking about it but want to learn a little more first. Either way, let me introduce you to what you can do with the Twitter Marketing plan, otherwise known as the Connect platform, in full access.

Facebook Begins Rolling Out 'Facebook News' in UK

Social Media Today

Facebook News, Facebook's curated and personalized news tab in the native app, has officially launched in the UK

Elon Musk: reputation analysis

Awario

Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Elite Document Management Services Gives Tips on Avoiding Debt

The Realtime Report

Elite Document Management Services. Gives Tips on Avoiding Debt. As of December 2019, statistics indicated that more Americans owed a whopping $4.2 trillion in credit card debt alone, which translated to about $6,200 in credit card debt per household in the U.S.

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‘It’s Doge Time’: Dogecoin Surges As Reddit Traders Push To Make It The Crypto GameStop

Forbes Social Media

After whipping up a market frenzy in stocks for GameStop and BlockBuster, Redditors are on a new mission: to get joke cryptocurrency Dogecoin to $1 a coin.

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Social Media Ad and Video Spend Skyrocketed in Q4 2020

Social Media Today

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found

Do Antiviruses offer protection from RANSOMWARE?

Tweaklibrary

Ransomware attacks are pretty prevalent. Though the Ransomware attacks are generally encountered towards business entities and non-profit organizations, anyone can be a victim of Ransomware attack.

Two Types of Online B2B Marketplaces Small Businesses Should Know

The Realtime Report

Two Types of Online B2B Marketplaces. Small Businesses Should Know. When a large enterprise decides that it wants to export to a new market, it just needs to open a new subsidiary that will handle the importation and distribution of its goods directly.

Dueling Hashtags For Actress Gina Carano: #FireGinaCarano Vs. #WeLoveCaraDune

Forbes Social Media

Actress Gina Carano is trending again on social media and not for the reasons the breakout star of The Mandalorian might be all that happy about. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Pinterest Introduces Story Pins Follower Streams

Social Media Today

Pinterest continues to expand upon its content discovery offerings with the release of Story Pins following streams

What not to do on social media in 2021

Sprout Social

Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim.