Sat.Sep 26, 2020 - Fri.Oct 02, 2020

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Google Expands Free Google Shopping Listings, Adds New Tools to Assist SMBs

Social Media Today

Google is making its Google Shopping product listings available for free in Europe, while it's also expanding its tools for SMBs to assist in their recovery from COVID-19.

Google 218
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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices.

Facebook 212
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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? After all, it can be chaotic. But seasoned social media managers know how to stand out with different types of content. Check out these tips to decide what to tweet. Twitter marketing is one of the most popular forms of digital marketing. It is also one of the most controversial ones. Do you love Twitter for marketing?

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Key factors to implementing an effective audience strategy

Audiense

“I am currently a Senior Audience Strategist. Essentially, I find ways to reach a target audience online according to the brand or the advertiser’s business goals. Usually the campaigns I work on are programmatic display, video and paid social in the B2B, financial professional and automotive space”. According to Danielle Johns , from UK-based Encore Digital Media , this is what her role entails.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

Social Media Today

LinkedIn has added some new prompts to alert users to potentially inappropriate behavior, while it's also updated its Professional Community Policies to address member concerns.

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Facebook Image Dimensions: Page, Group, Event

Jon Loomer

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event. It would be easy if we could use the same sizes across all three locations, but we’re not that lucky. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image.

Groups 209

More Trending

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social.

Marketing 144
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The Complete Guide to IGTV Dimensions, Best Practices and Creation Apps

Social Media Today

As IGTV continues to gain traction, more businesses and creators are considering how they can leverage the platform. Here's an overview of all you need to know.

Overview 218
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5 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.

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Will Facebook Sit On The Evidence Of The Genocide Against The Rohingyas?

Forbes Social Media

Facebook continues to sit on evidence that could help to bring to account those most responsible for the genocide unleashed against the Rohingya Muslims in Myanmar. This is yet another reason why there is a greater need for the regulation of social media providers.

Facebook 143
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Everybody Outta Know About Data-Driven Marketing

Oktopost

We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”. But what in tarnation can we do with the infinite amounts of marketing data we are collecting? In a genius exploration of the many ways in which to use data to your advantage, Shaun Ma , the Global Director of Strategic Services of MarketOne International , gives away all his data secrets

Data 133
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Google Launches New Speech Enhancement Tech to Clarify Audio Within YouTube Stories

Social Media Today

Google has launched its new speech enhancement technology within YouTube Stories, which will help users clarify speech within their Stories video clips.

YouTube 218
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Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. About Webinars.

Facebook 188
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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?

Twitter 138
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Complete Guide to Social Media for Law Firms

Oktopost

Lawyers have always made use of the full spectrum of advertising media. They put up eye-catching billboards, make memorable local TV commercials, and smile at us from the backs of bus stop benches. Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side.

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Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence

Social Media Today

Pinterest has announced a new event which will provide expert insights into how to build a Pinterest presence, and maximize engagement on the platform.

Eventful 217
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Facebook Image Dimensions: Page, Group, Event

Jon Loomer

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event. It would be easy if we could use the same sizes across all three locations, but we’re not that lucky. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image.

Groups 175
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Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Need to get the full picture for a social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy?

Analysis 114
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. And as buzzwords go, it's a concept that's very often misunderstood. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it.

Sentiment 113
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Google Removes Default Selfie Filters on Pixel Phones to Reduce Unhealthy Comparison

Social Media Today

Google has announced a new approach to image editing features in order to reduce unfair and unhealthy comparison to highly filtered selfie images.

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How to Edit Facebook Link Previews

Jon Loomer

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. Go ahead, try it. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.

Facebook 173
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Scientific Breakthroughs to Bring Us into the Future

The Realtime Report

Scientific Breakthroughs. to Bring Us into the Future. Everyone has been there. You hear or read a news story about one of the latest breakthroughs in science and think how are researchers doing this? Sometimes you even think why researchers are doing this. Maybe you want to know more about these breakthroughs. How they work, and how will they affect you.

Research 103
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Brands on TikTok to Learn From

Ignite Social Media

“ TikTok ,” a name that if uttered one year ago today would probably not spark much conversation. Now, this app continues to remain at the top of the downloaded app charts despite frequent talk about its potential ban in the United States. TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process.

Brands 106
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Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Social Media Today

Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger.

Instagram 218
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5 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.

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YouTube Channel Uses Crowd Funding To Produce Epic World War II Documentary

Forbes Social Media

As with many military history-themed channels, The Great War channel started modestly, has grown considerably and now has an audience of nearly a million and a quarter subscribers.

YouTube 114
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why Betting on Less Popular Sports Can Be a Good Idea

Socialmedia.biz

Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. Sportsbooks dedicate most of their time to the major leagues because this is where they make most of their money. As they do not spend as much time focusing on the less popular sports, they may find it harder to stay up to date with the latest news and spend the time needed to create accurate lines.

Sports 102
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Facebook Issues Official Response to Claims Made in Netflix Documentary 'The Social Dilemma'

Social Media Today

Facebook has posted a two-page, seven-point response to claims made about social media in new Netflix documentary 'The Social Dilemma'

Issues 218
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How to Edit Facebook Link Previews

Jon Loomer

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. Go ahead, try it. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.

Facebook 147
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How to Break Through the Noise and Thrive on LinkedIn

Oktopost

LinkedIn has exploded. Users on the platform are bombarded daily with content. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement.

LinkedIn 108
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#338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out

Amy Porterfield

Pre-launch content, webinar content, and course content. “How the heck do you differentiate these three areas of launch content? How do I come up with enough content for each part of my launch without giving it all away, Amy?!” This is a question I get a lot! In this episode, I’m breaking it all down […]. The post #338: Content Made Easy: How To Organize Your Launch Content, Make $$$, and Never Run Out appeared first on Amy Porterfield | Online Marketing Expert.