Sat.Sep 26, 2020 - Fri.Oct 02, 2020

Facebook Issues Official Response to Claims Made in Netflix Documentary 'The Social Dilemma'

Social Media Today

Facebook has posted a two-page, seven-point response to claims made about social media in new Netflix documentary 'The Social Dilemma'

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What to Tweet: Content Tips for Experienced Social Media Managers

agora pulse

Has your social media agency avoided Twitter? After all, it can be chaotic. But seasoned social media managers know how to stand out with different types of content. Check out these tips to decide what to tweet. Twitter marketing is one of the most popular forms of digital marketing.

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives.

How to Prove and Improve Social Media ROI (+ Free Tools)


As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Twitter Shares New Insights into Key Trends During COVID-19

Social Media Today

Twitter has shared some new insights into key conversational trends that it's seeing during the COVID-19 pandemic

Trends 170

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

agora pulse

Need to get the full picture for a social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy.

More Trending

7 Reasons Why Your Brand Needs Video on Social Media


Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales.

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Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options

Social Media Today

Facebook has announced a range of new groups features at its latest Communities Summit event

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Key factors to implementing an effective audience strategy


“I am currently a Senior Audience Strategist. Essentially, I find ways to reach a target audience online according to the brand or the advertiser’s business goals. Usually the campaigns I work on are programmatic display, video and paid social in the B2B, financial professional and automotive space”.

Deepfakes Could Mean Deep Losses for Businesses If Not Prepared

The Realtime Report

Deepfakes Could Mean Deep Losses. for Businesses If Not Prepared. Since businesses rely on technology for communication, deepfakes—or synthetic media of false images and/or sound—pose a growing threat to their future strength, growth, security, and bottom line.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it.

Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Social Media Today

Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger

15 Instagram Reels Ideas to Post Today


In need of some Instagram Reels ideas? You’re in the right place. Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block.

Scientific Breakthroughs to Bring Us into the Future

The Realtime Report

Scientific Breakthroughs. to Bring Us into the Future. Everyone has been there. You hear or read a news story about one of the latest breakthroughs in science and think how are researchers doing this? Sometimes you even think why researchers are doing this.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity.

The Complete Guide to IGTV Dimensions, Best Practices and Creation Apps

Social Media Today

As IGTV continues to gain traction, more businesses and creators are considering how they can leverage the platform. Here's an overview of all you need to know

Here’s How to Run Windows Programs on a Mac


When two of the biggest rivals in the same field come together, you can only imagine what can be accomplished. We are talking about the tech giants, Microsoft & Apple who have been in the game for as long as I can remember. &

Why Betting on Less Popular Sports Can Be a Good Idea

Betting on the major pro leagues like the NFL, NBA, MLB or NHL is very popular but betting on other non-marquee sports, like tennis and golf, can offer great opportunities. Sportsbooks dedicate most of their time to the major leagues because this is where they make most of their money.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Live: How to Stream a Webinar

Jon Loomer

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live.

Facebook's Removing its 28-Day Attribution Model for Conversions from Ads

Social Media Today

Facebook is removing its 28-day attribution window option for Facebook ads, which will limit advertiser capacity to track campaign performance

SMSsummit Interviews the Founders of Canvas+Co

Social Media Strategies Summit

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses.

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How can Twitter data be used as a starting point?


This is a guest blog written by Beatriz Montenegro, Research Analyst at Twitter Brazil. Beatriz studied economics and has been part of the Market Insights & Analytics team at Twitter over the past 5+ years. She believes research is more about questions than answers.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Brands on TikTok to Learn From

Ignite Social Media

“ TikTok ,” a name that if uttered one year ago today would probably not spark much conversation. Now, this app continues to remain at the top of the downloaded app charts despite frequent talk about its potential ban in the United States.

Facebook Takes Legal Action Against Data Scrapers in Latest Enforcement Effort

Social Media Today

Facebook is taking two companies to court over data scraping, which saw them extract data on Facebook users for digital intelligence tools

Data 169

Tips And Tricks For Safe Browsing Android Experience


With almost 2.5 billion active Android users, quite a large part of the world browses the world wide web on their Android smartphones. And, chances are if you are reading this blog, you are a part of those 2.5 billion users.

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What Everybody Outta Know About Data-Driven Marketing


We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”.

Data 86

How to Repurpose Video Content Across Multiple Channels


Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels.

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Facebook Launches Accounts Center to Better Connect its Cross-Data and Payment Systems

Social Media Today

Facebook is testing out a new Accounts Center, which will enable users to link their Facebook, Instagram and Messenger accounts via a single authentication process

System 170

Here Are The Best Augmented Reality Apps for iPhone


Augmented Reality can arguably be considered as one of the great breakthroughs humans have ever seen. From waking up in the morning to going to sleep at night, we use augmented reality so many times, we have no idea about. Sometimes, it can be intentionally & other times, unintentionally. &

Sentiment Analysis: What is it and how does it work?


Sentiment analysis is the ultimate buzzword. And as buzzwords go, it's a concept that's very often misunderstood. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it

The Ultimate Guide to Using Instagram Video for Businesses in 2020


There are over 25 million business accounts on Instagram. As it’s one of the most popular social networks with over a billion users. A lot of your competitors’ are using it to try and reach the same audience. Instagram for Business Instagram Video

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Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

Social Media Today

As we head into the holiday shopping period, Instagram has launched a new set of guides on how to utilize Instagram shops