Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.

News 243

News Policies Reputation Consultant 243

Social Media Today

SEPTEMBER 4, 2020

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform.

Advertising 218

Advertising Marketing Platform 218

Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. One of those points of confusion: Where did my base pixel code go? Previously, there was a “Set Up” drop-down which was self-explanatory and easy to find. Now, however, it’s not so clear or obvious. Let’s walk through where to go now… First, go to Events Manager from your top left menu in Business Manager.

Facebook 206

Facebook Eventful Video Data 206

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. Written By. Tamir Davies. Over the last year there were approximately 665,495 company incorporations set up as per Gov.uk. Starting a business is tough, and undoubtedly, you’ll experience several hurdles along the way until you reach that coveted point of success you’ve long been yearning for.

Study 184

Study Reputation Survey SEO 184

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Social Media

Social Media Strategies Summit

SEPTEMBER 3, 2020

Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information. The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand.

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Social Media Today

AUGUST 31, 2020

Facebook has provided some new insight into which Pages and posts it looks to exclude from its recommendation surfaces, like its 'Pages You May Like' and 'Suggested For You' listings.

Overview 218

Overview Facebook Content List 218

Ignite Social Media

AUGUST 31, 2020

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new changes will have for social media marketers.

Trends 180

Trends Facebook Instagram Privacy 180

Janet Fouts

AUGUST 29, 2020

There is no denying that the past several months have been filled with many challenges affecting all areas of our lives. While creativity, grit and good ol’ perseverance has carried us through so far, many of us are experiencing quarantine fatigue. Yes, quarantine fatigue is s real thing that takes a toll mentally and emotionally. We all want to return to real human connection – especially hugs – and our ‘normal’ pre-pandemic lives.

Exercises 173

Exercises Groups Groups Facebook 173

Social Media Today

AUGUST 31, 2020

Social Media Today readers share their most effective marketing goals for each platform. The first two polls show that brand awareness is the clear leader in Instagram and Facebook strategies.

Instagram 216

Instagram Brands Facebook Marketing 216

Jon Loomer

SEPTEMBER 2, 2020

[NOTE: This post has been updated and completely rewritten from an original publication in 2017.]. The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all.

Facebook 187

Facebook Eventful Conversation Report 187

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Social Media

agora pulse

AUGUST 31, 2020

What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate content, establish you as an authority, and more.

List 173

List Twitter How To Hashtag 173

Waxing UnLyrical

SEPTEMBER 2, 2020

It’s been quiet around these parts lately, hasn’t it? What can I say, there just seems to be so much going on. All. The. Time. (And that’s where I’ll leave that.). But before I go any further, I hope you and yours are staying as safe and well as possible. Now: do you remember my three words for 2020 ? If you don’t, they were: shed, ground, and own.

Course 130

Course Training Consultant Class 130

Social Media Today

AUGUST 31, 2020

Facebook has announced a new research project that will examine the impact of Facebook and Instagram on key political attitudes and behaviors during the US 2020 election.

Project 216

Project Research Facebook Engagement 216

Social Media Strategies Summit

AUGUST 31, 2020

Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. Religious institutions can use Youtube to reach a larger audience and share their faith this way.

YouTube 130

YouTube Upcoming Video Survey 130

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

The Realtime Report

SEPTEMBER 4, 2020

Starting a Small Hotel or Airbnb? 5 Smart Ways to Increase Online Bookings. The right Airbnb or hotel room can feel like a home away from home. At the same time, however, deceitful online listings can make it almost impossible to generate repeat business. Image by Hugo Hercer from Pixabay. Whether you’re looking to win guests back or just get them through the door in the first place, you’ll need to perfect your digital presence.

Hotels 145

Hotels Review Cost Advertising 145

Jon Loomer

SEPTEMBER 3, 2020

[NOTE: This post has been updated and completely rewritten from an original publication in 2017.]. You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions.

Facebook 148

Facebook WordPress Eventful Google 148

Social Media Today

SEPTEMBER 2, 2020

LinkedIn has shared the latest listing of the most popular LinkedIn Learning courses, which, unsurprisingly, reflect a big focus on remote work.

LinkedIn 218

LinkedIn Course List 218

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising.

B2B 150

B2B LinkedIn Facebook Statistics 150

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Social Media

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow.

Instagram 143

Instagram Video Brands Compete 143

Jon Loomer

SEPTEMBER 3, 2020

[NOTE: This post has been updated and completely rewritten from an original publication in 2017.]. You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions.

Facebook 146

Facebook WordPress Eventful Google 146

Social Media Today

SEPTEMBER 1, 2020

Twitter is looking to add more context to its Trending lists by displaying example tweets, representative of the trend, for some topics.

Examples 218

Examples Trends Twitter List 218

The Realtime Report

SEPTEMBER 2, 2020

The Average Social Media Privacy. Policy Takes an Hour to Read. Written by. Maddie Roderick. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. In our haste to snag an online deal, send a tweet, or minimize an annoying “our site has cookies” pop-up, most of us accept privacy policies before we fully understand their terms and conditions.

Policies 116

Policies Privacy Social Media Microsoft 116

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Social Media

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base.

Brands 133

Brands Badge Marketing Platform 133

Jon Loomer

SEPTEMBER 1, 2020

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. One of those points of confusion: Where did my base pixel code go? Previously, there was a “Set Up” drop-down which was self-explanatory and easy to find. Now, however, it’s not so clear or obvious. Let’s walk through where to go now… First, go to Events Manager from your top left menu in Business Manager.

Facebook 133

Facebook Eventful Video Data 133

Social Media Today

AUGUST 29, 2020

China has announced a new set of rules on the export of proprietary technology, which could stop TikTok from being sold to a US company.

Platform 217

Platform Company 217

Forbes Social Media

AUGUST 31, 2020

A Sunday tweet from an undead Cain sparked derision and raised questions about who controls verified accounts after the owner is deceased.

Questions 145

Questions News Social Media 145

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Social Media

Later

SEPTEMBER 4, 2020

Your Instagram profile should be an inclusive space and one where your community can come together without barriers. And one of the best ways to create an inclusive community is to add captions to your Instagram Stories and videos. We chatted with Daniel Hill, Content Creator at DanielHillMedia , about how he adds closed captioning to his posts and his favorite Instagram hack to doing it: Why Subtitled Instagram Content is So Important .

Instagram 124

Instagram How To Comparison Video 124

Jon Loomer

SEPTEMBER 2, 2020

[NOTE: This post has been updated and completely rewritten from an original publication.]. The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all.

Facebook 126

Facebook Eventful Conversation Report 126

Social Media Today

SEPTEMBER 2, 2020

LinkedIn is adding some new Company Page features focused on maintaining employee connection and maximizing outreach opportunities.

LinkedIn 218

LinkedIn Company Analytics Tools 218

Awario

SEPTEMBER 2, 2020

In this article, we gathered online reputation management tools that will help you take care of your brand and save it from possible troubles.

Reputation 127

Reputation Tools Brands 127

Sprout Social

SEPTEMBER 3, 2020

Ever experienced this? . You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees).

Eventful 112

Eventful Team Conference Resources 112