Sat.Feb 07, 2015 - Fri.Feb 13, 2015

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).

Branded Content: 6 Things To Remember before Publishing


We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes.

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Become an Advocate (Not Just a Leader) in Your Industry


This post by Eric Schaumburg, founder of the innovative tradeshow e-commerce platform , originally appeared on . Disclosure: Maddie works with, because it''s an awesome and disruptive startup you should check out. :)].

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Image via Last week while I was out walking my dog, I was listening to the Jay Today podcast, and one of the episodes that really stood out for me was Episode 80. In this episode, Jay talks about Dark Social and how social will never get the credit it deserves.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

A version of this post originally appeared on Spin Sucks. Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this.

Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

Wow, how times have changed. The search engine optimization industry has changed. And I bet it will continue to change and evolve as it has been over the years.

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More Trending

Digital Success for your Small Business

Saying It Social

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

How to Survey Your Audience

Convince & Convert

Image via Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”

Social Media Marketing All-in-One Video Training Course


FREE for a limited time from Wiley (normally $19.99) – get it here FREE before 2/13 ONLY. The one-stop resource for implementing and managing your social media marketing strategy. Social media is always evolving and as a marketer we are challenged to keep up with the changing tides.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Sneak Peak: Google Webmaster Tools Search Impact Report

Bill Hartzer

I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. The Search Impact report is currently in Alpha (not even in Beta yet), but it offers a lot more insight into what’s going on with your website.

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Are You Looking at the Best Marketing Metrics?

Convince & Convert

Marketers have become very focused on measuring the effects of their work—which is both good and bad. On the one hand, quantifying things can prove that certain strategies and tactics are effective and worth additional investment.

Fetching Friday – 23 Posts on Marketing & Productivity


Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing.

The Art of Social Media Listening


A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ). Debunking the Hype Implementation Risk and Social Media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Ways To Tune Up Your SEO

Small Business Mavericks

Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up.

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It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums.

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue? Everyone is doing things with respect to social, but in e-commerce, what is the point?

7 Tactics To Get Free Twitter Followers


Anybody who is active on Twitter wants to get more followers, right? Whether you’re on Twitter for your personal use, or if you have business goals in mind, more followers equal greater social influence.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Good Customer Service Is Good Marketing

Small Business Mavericks

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is because technology is increasing to the point where a business will need to be a cohesive experience for customers or they will go somewhere else. Omni-Channel Businesses. The term “omni-channel” is used to express the way that business operates within channels online and off.

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Crowdsource Your Way to the Best Landing Page

Convince & Convert

Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online.

On Harmonious Surplus Soap

Ari Herzog

“Deep into that darkness peering, long I stood there, wondering, fearing, doubting, dreaming dreams no mortal ever dared to dream before.” ” – Edgar Allan Poe For the first time in about 20 years, I am sleeping beside pen and paper.

Pinterest App Pins: How, and What, to Use Them For


Yesterday, February 12, 2015, saw the unveiling of the new Pinterest app pins to the general public. These are an add-on to the already existing pin structure. Nothing is changing in a drastic way. The Pinterest experience is just being enhanced – especially for those who love apps.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. Native advertising is the only online advertising — wait. What???

Content Marketing Is Killing Our Most Important Words

Convince & Convert

Get all JayToday episodes at [link] In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.”

7 Ways to Spot Amazing Freelance Writers

Writtent Blog

Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas.

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Social Media Strategy Course – Valentine’s Day Competition

Laurel Papworth

Shares SOCIAL MEDIA COURSE: How to do a social media strategy online course with homework and writing content calendars, setting goals, target audience and key influencers. Valentines Day competition for homework!

Did You Hear From Google Yet?

Small Business Mavericks

Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their rankings. If you don’t have a mobile-friendly site and don’t see a need to have a mobile-friendly site, it doesn’t let you off the hook because Google doesn’t care what you think about it.

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How Life Time Fitness Wins Fans with Unplanned Social Content

Convince & Convert

Tweetable Moments We place a lot of trust in that team member on the ground to make the decisions. tsauce Tweet This. Trust the Locals. Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada.

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. To complicate matters, there’s a lot of misinformation out there.

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Why Talking Like A Human Requires An Actor’s Mindset

Akamai Marketing

As your fingers hit the keyboard to respond to that email – do you find yourself ever pausing? If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” ” Getting a message across is still an art form, as evidenced by the amazing amount of useless info and poorly written emails we all receive every single day. It’s important to be thoughtful. But sometimes, being thoughtful is actually dehumanizing.

How Easy Is It To Say ‘Yes’ To Your Outreach?

Small Business Mavericks

The Moz Blog recently had a great post on Effective Outreach by Beverly_Distilled. This discussion of techniques to reach journalists and interest them in your promotions is good, with practical advice. It also is applicable to more than journalists. Make a Good Impression First. One of the first points in the post is to ‘stop it with the flattery’ because most journalists don’t have time for that. But really, nobody wants meaningless flattery.

6 Tips On How To Use #HashTags On Your Facebook - Social Media

Social Media Network Marketing

6 Tips On How To Use #HashTags On Your Facebook ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me