Dave Fleet
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. So began the session description for my recent presentation at BlogWorld New York.
Sherrilynne Starkie
JUNE 7, 2012
The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. The event was designed to help students make the transition to PR professional and support them in their search for a full-time job. My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies.
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SocMed Sean
JUNE 7, 2012
I’m going to go on my soapbox just one more time in the hopes that this message goes viral , spreads through the Interwebs, and finally convinces every “online marketer”, “ social media guru ” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging. If you’re not familiar with the concept, you’re lucky.
Jason Yormark
JUNE 6, 2012
I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts. Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right?
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Mindjumpers
JUNE 5, 2012
Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. A couple of weeks ago, Facebook launched their own ‘Facebook camera’ bringing smartphone photo editing to the social network that first made instant photo sharing go a mainstream.
Sherrilynne Starkie
JUNE 8, 2012
Foursquare has been around for a few years and has always been a bit of location-based fun. Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. The social network boasts a community of 20 million users, but never really seemed to go mainstream. But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase.
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Waxing UnLyrical
JUNE 4, 2012
I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that.
Mindjumpers
JUNE 8, 2012
Tweet Facebook is the place where people connect around their interests and passion points. In yesterdays’ newspaper I read about a Facebook page where people help each other to find missing pets and another page that connects parents and allowing them to meet other parents in their neighborhood. We’ve seen pages that create strong communities, and even movements.
Buzz Marketing for Technology
JUNE 6, 2012
Hey, I feel for you. You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make
Firebelly
JUNE 4, 2012
Here are your 5 must-reads on Facebook’s Promoted Posts that began rolling out last week. Facebook Promoted Posts: A Step-By-Step Guide. By Lauren Drell Facebook has started rolling out Promoted Posts for Brand Pages, a new feature that allows businesses to pay for posts to be more predominantly displayed on news feeds. Facebook Launches Promoted Posts For Pages.
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Justin Levy
JUNE 5, 2012
You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great.
Waxing UnLyrical
JUNE 8, 2012
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Small Business Mavericks
JUNE 4, 2012
There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. That’s why customization is the best method for pursuing the business you want to attract online. A customized online marketing strategy will make your website and your web presence unique. Not only will customers and prospects perceive your brand to be unique and different, but your content will reflect the natural uniqueness of your brand –
Firebelly
JUNE 5, 2012
Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message. Scheduling can now be done with ease – simply enter your message in the box, click on the clock icon in the lower left hand corner and enter the date and time information up to 6 months in the future.
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Justin Levy
JUNE 5, 2012
You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great.
Waxing UnLyrical
JUNE 7, 2012
You know what’s funny about today’s post? It almost didn’t get written. Now, that’s not “laugh out loud” funny; in fact, it’s not humorous at all. Perhaps the only kind of “funny” it is, is if it made you raise an eyebrow and sarcastically smile, saying, “And how would that be different from all the other posts you haven’t written recently, Shonali?
Small Business Mavericks
JUNE 5, 2012
There is a lot to be said for search engine optimization and paid advertising. Both have their places. But social media is a two-way conduit that requires your interaction. It’s a way for you to dialogue with your audience about your products and services or your niche and nose your way into their minds. If you do it right, you can win new customers and make old clients happy with just a little effort.
Social Media Marketing
JUNE 5, 2012
Editor's note: the following is a guest post by Charles Harrow, on behalf of Screenmail. A Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. Whatever we choose to call it though, there's little question that we've entered into a "sharing economy," creating an economic landscape wherein both for-profit businesses and non-profit organizations leverage the power of content sha
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Justin Levy
JUNE 5, 2012
You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great.
Bill Hartzer
JUNE 5, 2012
There is what I would call an intellectual property domain name scam that companies are still falling for–and the individuals behind the scam have been successfully running it for over 10 years now. If you are a domain name owner (and most likely you do own a domain name), then you may at some point receive an email from someone in China telling you that someone is trying to register a domain name that is similar to your intellectual property.
Small Business Mavericks
JUNE 6, 2012
Before you can succeed you need a plan. If you want to get from Point A to Point B, it helps to chart a course and it also helps to have a road map. Small Business Mavericks can be your road map. Our 4-step online marketing strategic plan is real simple. It’s hard to implement if you don’t have direction, but it’s a simple concept.
Convince & Convert
JUNE 3, 2012
Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents.
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Idaconcpts
JUNE 8, 2012
Email marketing is seeing a bit of a resurgence lately. An effective email marketing campaign can create lucrative results when used properly. Whether selling a product, strengthening a relationship, or increasing brand awareness, the email inbox is a still a powerful platform to connect with consumers. As mentioned in the previous post The (Forgotten) Power of Email , there are four powerful reasons why email is still effective.
Bill Hartzer
JUNE 5, 2012
Two weeks to the date after their initial public offering on Wall Street, Facebook countered their sliding share value with the announcement of a new ‘Promoted Posts’ option for status updates on business users’ pages ( [link] ). For any business or organization using a Page rather than a personal ‘profile,’ the change occurred quietly.
Small Business Mavericks
JUNE 7, 2012
If you like Google’s Webmaster Tools, then you’ll likely find Bing’s new Webmaster Tools helpful. Some of these look like they’re mirrored or modeled after Google’s tools. And they probably are. But that doesn’t matter if they’re helpful. Here’s a look at the new tools Bing is offering webmasters and that are now in beta: Link Explorer.
Convince & Convert
JUNE 5, 2012
Content marketing works and brands everywhere are getting on board, writing, editing and posting fresh content. That’s nice. But for most bloggers, ideas for post come along almost randomly. Inspiration strikes and something gets written. But was it what the audience needed? Does it relate to other content? …or is it just another post within a series of posts, about as organized as a Twitter stream?
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Idaconcpts
JUNE 2, 2012
The National League’s Eastern Division is one of the more difficult divisions to achieve prominence in during this 2012 season. With the heretofore notoriously uncompetitive Nationals contributing to a dog eat dog pennant fight for the ages. Only four teams can make this coveted list. So don’t feel too slighted if your team isn’t on it. The first four teams are selected in the order that they are in, in the standings, at the time of my writing this post.
Justin Levy
JUNE 5, 2012
You’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. Not having had the proper time to rehearse your KPI slide as you typically would before meeting with them, you quickly provide a generic answer such as: “Everything is going great.
Kikolani
JUNE 8, 2012
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Forget SEO: Here’s How to Write a Post That Goes Viral – You don’t have to write in order to get the attention of Google algorithms… you have to write in order
Convince & Convert
JUNE 8, 2012
This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Scott Stratten of UnMarketing. Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. Listen Now. Click the play button to listen here: Download the audio file: [link].
Small Business Mavericks
JUNE 8, 2012
There’s not just one way to design a website. Every website is different. In fact, today there are so many different platforms to use for building websites that no two web developers will agree on the best one. Many website designers and developers still prefer to use HTML. Though, most of them are still using HTML 4 in the midst of a massive revolution toward HTML 5.
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