Sherrilynne Starkie
APRIL 17, 2020
Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics.
Social Media Today
APRIL 15, 2020
YouTube is expanding access to its 'Video Builder' tool, which enables users to create good-looking video content based on templates, still images and stock music clips.
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Jon Loomer
APRIL 14, 2020
Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. This is part of a series of posts I’ve written on a topic that’s more important now than ever, as businesses around the world are forced to prioritize communication with customers, partners, and staff online.
Meltwater
APRIL 14, 2020
Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>.
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agora pulse
APRIL 15, 2020
Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. You may know Jenn Herman as the mastermind behind Jenn’s Trends or as the author of Instagram for Business for Dummies , and the recently released Instagram for Dummies. During a recent Social Pulse Weekly episode, we tackled a whole bunch of questions, myths , and best practices about Instagram to get to the bottom of what really works—and also which tactics actually have t
Social Media Today
APRIL 14, 2020
While everyone wants their content to 'go viral', making that happen is largely not possible - but you can improve your chances of achieving massive reach.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Janet Fouts
APRIL 11, 2020
Business as usual just doesn’t exist for most of the world right now. On top of that many of the resources we’ve learned to rely on have either stopped or gone virtual. An article in the New York Times in 2019 (pre pandemic) indicated that Americans were the most stressed-out population in the world! I’m not sure how those numbers would look now, but I’m willing to guess that stress levels are at an all-time high worldwide.
Hootsuite
APRIL 17, 2020
If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.
Social Media Today
APRIL 15, 2020
YouTube is testing a new option that would enable creators to specify sections of their videos, with annotated notes, to help viewers skip through to relevant sections.
Sprout Social
APRIL 16, 2020
It’s not too much of a stretch to suggest that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day.
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
APRIL 17, 2020
Roughly one third of social media users across the United States, as well as Argentina, Germany, South Korea, Spain and United Kingdom, reported seeing false or misleading information about coronavirus.
Hootsuite
APRIL 15, 2020
Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them.
Social Media Today
APRIL 16, 2020
Instagram is testing a new 'Challenge' sticker for Stories which would enable users to call on their connections to participate, prompting more engagement.
Sprout Social
APRIL 15, 2020
2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Amy Porterfield
APRIL 16, 2020
Raise your hand if you get tripped up defining your niche with full confidence. Well, my friend, you’re not alone. I hear it all the time from entrepreneurs … “I feel stuck because I’m just not certain what my niche is!” I’m here to tell you that this is about to become a thing of […]. The post #311: 4 Steps To Identify Your Million Dollar Niche appeared first on Amy Porterfield | Online Marketing Expert.
agora pulse
APRIL 14, 2020
Consider Facebook for your local marketing. It’s one of the best ways to put your products and services in front of the right audience at the right time. Gone are the days when printed flyers were the only tools at your disposal to put your business or brand in front of a local audience. Digital and social media marketing have empowered businesses across every industry to target local audiences easily and put their products and services in front of the right people at the right times.
Social Media Today
APRIL 15, 2020
Facebook has published a new guide on the key considerations advertisers need to take into account when measuring campaign performance amid the COVID-19 pandemic.
The Realtime Report
APRIL 14, 2020
Top Four Campsites in Europe (For When the Pandemic Ends). Have you thought in the last few months that it would be fantastic if you had enough time to take a vacation? Of course, you did, especially after a hard day at work. Why not do it? Embark on an unforgettable adventure. Our suggestion for the perfect vacation won’t be the seas, beaches or the like, but something much more adventurous.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ignite Social Media
APRIL 17, 2020
For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ) Top/Bottom Buying Categories and Social Media Usage During COVID-19 (April 6 th ) Original Research: Consumer Opinions on Soci
agora pulse
APRIL 16, 2020
Have a video or conference call while you have a little one at home? We’ve got tips for handling working from home with kids and a list of activities to keep young children entertained. Conference calls with kids? I’ve been there. I’ve had video calls while I cuddled my infants, inspired (or bribed) my toddlers to entertain themselves, and encouraged (or bribed) my elementary-school kids to give me some uninterrupted time.
Social Media Today
APRIL 16, 2020
Twitter recently conducted a user survey to find out more about what they want, and expect, from brands in their communications during the COVID-19 pandemic.
Ari Herzog
APRIL 17, 2020
When the pandemic began — and even before that when people ran amok and didn’t know what to do — I actively consumed the news. NPR, CNN, MSNBC, Slate. In hindsight, my actions led to high levels of stress and anxiety. I didn’t sleep well and didn’t eat much. I was grieving. One morning, I stopped everything. No more NPR.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
The Realtime Report
APRIL 13, 2020
Five Tips for Successful HR. Your employees are at the heart of everything your business does, so it follows that the HR department that looks after them is extremely important, too. If your HR department isn’t working efficiently, then this can cause major headaches for your business. So, it’s an area in which you need to make sure is functioning well.
Later
APRIL 15, 2020
Supporting the small businesses you love just got easier thanks to Instagram! Today, the company announced that business and creator accounts can now include stickers in their stories that direct people to a website where they can order food delivery or buy gift cards. When a user sees a gift card or food order sticker, they’ll be able to tap to make a purchase through a partner site. .
Social Media Today
APRIL 17, 2020
Facebook is adding a new 'Care' Reaction type on both Facebook and Messenger to provide a new way for people to respond to COVID-19 related updates.
Ari Herzog
APRIL 14, 2020
It is cathartic to write. I don’t want my head distracting me from what matters, so I transform all of those thoughts and ideas into blog posts and to-do lists. Matt tells me that he is trying to write. Could he be trying too hard? “Do or do not. There is no try.” – Yoda. If you remove your clutter and learn from your failures , you will improve your life and appreciate success.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
APRIL 16, 2020
I spoke with Burn CEO and Founder, Lisa Corsello, in between her homeschooling her two young children, teaching online classes, posting to her Instagram Stories, and genuinely keeping her business afloat on how small business owners can leverage digital communities during this time.
Sociallyin Insider Blog
APRIL 17, 2020
Home to more than 660 MILLION businesses and professionals across the globe, LinkedIn is the largest professional social network in the world. And that means that standing out from the crowd and above the noise on a platform with so much competition is not an easy task. LinkedIn Profile Optimization Process. Optimize Your Profile Photo. Optimizing Your Cover Photo.
Social Media Today
APRIL 14, 2020
Instagram has revamped its IGTV app to put more emphasis on top creators, while it's also adding a new option to promote IGTV content via Stories.
Ari Herzog
APRIL 11, 2020
Since last summer, I spent most of my evenings and weekends as an independent contractor in the gig economy. It was my side job. I shopped or delivered groceries to households and small businesses for Amazon Flex, Shipt, and Instacart. I occasionally drove Uber passengers. The majority of people tipped me and I lived happily. The World Health Organization declared COVID-19 a pandemic on March 11.
Forbes Social Media
APRIL 16, 2020
Dogmatic ideologies, often based on limited science, have led people to question and stigmatize those that dared to disagree.
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