Sat.Apr 11, 2020 - Fri.Apr 17, 2020

Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. It’s important to get social media foundations right to be successful in digital marketing communications. Subscribe now to get future tutorials covering social media basics. The post Make Your LinkedIn Profile Work for You appeared first on Sherrilynne Starkie. LinkedIn Social Media linkedin how to linkedin tutorial

Instagram's Working on an Option to Simulcast Instagram Live Streams to Facebook

Social Media Today

Soon, you may be able to broadcast live across both Instagram and Facebook simultaneously

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Instagram Best Practices: Info-Packed Answers to Your Most Pressing Questions

agora pulse

Get the scoop on Instagram best practices from the marketer who literally wrote the book about this social media platform. You may know Jenn Herman as the mastermind behind Jenn’s Trends or as the author of Instagram for Business for Dummies , and the recently released Instagram for Dummies.

How to Write More Effective Press Releases with 6 Examples

Meltwater - PR

Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Use Hashtags: A Quick and Simple Guide for Every Network


Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn: how to find hashtags that will work best for your brand.

Instagram Live Streams Can Now Be Viewed on the Web

Social Media Today

Instagram Live streams can now be viewed on the web, providing another way to share and promote your live content

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How to Use Instagram’s New Food Delivery & Gift Card Stickers


Supporting the small businesses you love just got easier thanks to Instagram! Today, the company announced that business and creator accounts can now include stickers in their stories that direct people to a website where they can order food delivery or buy gift cards. When a user sees a gift card or food order sticker, they’ll be able to tap to make a purchase through a partner site. .

[Interview] The keys to understanding the new human and consumption reality


With a background in digital marketing, strategy, research and insights, Nisa Bayindir , EVP of Behavioural Science at Pulsar Platform , thinks that research and insight questions are becoming more fluid and volatile since the Covid-19 pandemic is moving the goal post constantly during the quarantine life.

Instagram Adds Gift Card, Ordering and Fundraising Tools to Help Businesses Impacted by COVID-19

Social Media Today

Instagram has added a new set of Stories stickers to help small businesses raise funds and maintain operations amid the COVID-19 lockdowns

How to Keep Your Younger Kids Entertained and Quiet (Enough) During a Remote Conference Call

agora pulse

Have a video or conference call while you have a little one at home? We’ve got tips for handling working from home with kids and a list of activities to keep young children entertained. Conference calls with kids? I’ve been there. I’ve had video calls while I cuddled my infants, inspired (or bribed) my toddlers to entertain themselves, and encouraged (or bribed) my elementary-school kids to give me some uninterrupted time. Some conference calls have gone spectacularly well.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Advertise on Instagram: A 5-Step Guide to Using Instagram Ads


With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement. In this post, we’ll walk you through everything you need to know about how to advertise on Instagram, including an option to create your first ad with just a couple of taps. Table of contents. What are Instagram ads?

How the New Pinterest Shop Tab Drives More Sales for Your Business


Pinterest shopping just got a major new upgrade! . Thanks to the launch of the new Shop tab — a direct response from Pinterest to help during the COVID-19 crisis — users now have a dedicated space to browse and shop in-stock product Pins. . This means retailers and e-commerce brands can seriously boost their sales on Pinterest! . We’re covering how the new feature works, what it means for retailers, and how you can start using the Shop tab to your sales advantage: .

With Social Media Usage Up, and Advertisers Pausing Spend, Now May be a Good Time to Maximize Reach

Social Media Today

With more people spending more time online, and advertisers increasingly reducing ad spend, there are new opportunities for reach

How I Schedule and Conduct Facebook Live Webinars Using Ecamm Live

Jon Loomer

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. This is part of a series of posts I’ve written on a topic that’s more important now than ever, as businesses around the world are forced to prioritize communication with customers, partners, and staff online. Businesses must adapt.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Can I help You?

Janet Fouts

Business as usual just doesn’t exist for most of the world right now. On top of that many of the resources we’ve learned to rely on have either stopped or gone virtual. An article in the New York Times in 2019 (pre pandemic) indicated that Americans were the most stressed-out population in the world! I’m not sure how those numbers would look now, but I’m willing to guess that stress levels are at an all-time high worldwide. What can we do about it?

How to Set up and Use Google Family Link


Google family link is an app launched a couple of years ago which is a parental control app for children and teens. Google family link was launched with the start of Android 10. You can access the app from the settings menu if you are an Android user. Or else, you can also download the Google family link from Google play store or Apple store. Google family link app provides you with control over your child’s phones.

Facebook Unveils New 'Care' Reactions to Help Express Responses to COVID-19

Social Media Today

Facebook is adding a new 'Care' Reaction type on both Facebook and Messenger to provide a new way for people to respond to COVID-19 related updates

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How I Schedule and Conduct Facebook Live Interviews Using BeLive

Jon Loomer

Recently, I walked you through all of the ways I am conducting virtual live streams — so many that it was one of the longest posts I’ve ever written. Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session: 1. Webinar-style and 2. Split-screen interview. I don’t do the solo, talking head with my phone Facebook Live.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Messenger Etiquette for Brands: 10 Things NOT to Do


If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

How To Fix Google 3D Animals Not Working


Since all of us have been advised to be quarantined at home, we are trying to find numerous ways to entertain ourselves. From placing bets on indoor games such as LUDO KING to creating a zoo for your kids at home, things are getting interesting. But what if you aren’t able to create the zoo as expected? Termed as Google 3D animals , the feature helps us with putting different wild animals into our house at various locations.

YouTube Makes its 'Video Builder' Custom Video Creation Tool Available to More Businesses

Social Media Today

YouTube is expanding access to its 'Video Builder' tool, which enables users to create good-looking video content based on templates, still images and stock music clips

Top Four Campsites in Europe (For When the Pandemic Ends)

The Realtime Report

Top Four Campsites in Europe (For When the Pandemic Ends). Have you thought in the last few months that it would be fantastic if you had enough time to take a vacation? Of course, you did, especially after a hard day at work. Why not do it? Embark on an unforgettable adventure. Our suggestion for the perfect vacation won’t be the seas, beaches or the like, but something much more adventurous. How about camping?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Complete Guide to Social Media Video Specs in 2020


Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. According to a recent survey , nearly half of all digital ad dollars are spent on video. . But as platforms release new video ad formats and update old ones, it can be hard to keep up. Tailoring your video to each platform’s specifications and making sure that your content is looking its best can be a real challenge.

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How To Screen Share In Windows 10 Using Its Built-In Tools


Since we all are working from home due to covid-19 there are instances when we need to coordinate and connect with our team mates or clients for business discussions and other things. This time you might need to share your screen with the person on call so that you can elaborate wisely about the things you are talking about. While there are several screen share tools to look for, Windows itself comes up with its native tools with the help of which you can share your screen with others.

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Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Social Media Today

Twitter recently conducted a user survey to find out more about what they want, and expect, from brands in their communications during the COVID-19 pandemic

How Social Media Marketing Will Emerge Post-COVID-19

Ignite Social Media

How I Consume the News

Ari Herzog

When the pandemic began — and even before that when people ran amok and didn’t know what to do — I actively consumed the news. NPR, CNN, MSNBC, Slate. In hindsight, my actions led to high levels of stress and anxiety. I didn’t sleep well and didn’t eat much. I was grieving. One morning, I stopped everything. No more NPR. No more news channels. No more online journalism. Full stop.

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“Contact Tracing Apps”! Do You Want These on Your Phone?


The COVID-19 outbreak has shocked the world & even though everyone is staying home, they are scared to death going out. The experts related to public health have tied their shoes & are looking out for best tools to track infected or probable infected people around. One of the best tools the experts are using currently is the detective work that’s apparently necessary.

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Facebook Provides New Templates to Help Brands Communicate Key Messages During COVID-19 Shutdowns

Social Media Today

Facebook has provided a new set of templates to help businesses communicate key messages amid the COVID-19 shutdowns

Five Tips for Successful HR

The Realtime Report

Five Tips for Successful HR. Your employees are at the heart of everything your business does, so it follows that the HR department that looks after them is extremely important, too. If your HR department isn’t working efficiently, then this can cause major headaches for your business. So, it’s an area in which you need to make sure is functioning well.

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The Magic Number

Ari Herzog

I wasn’t old enough to vote in the 1992 presidential election but I remember watching the televised debates and infomercials. I didn’t care about Bush and Clinton. I tuned in for the pie chart education , wit, and Texan drawl of Ross Perot. He was the independent candidate that year. He wasn’t a celebrity or politician but he had money. And, similar to billionaires Tom Steyer and Mike Bloomberg this year, Perot funneled that money to be a serious contender for the White House.

Ways To Speed Up macOS Catalina And Improve Performance


With macOS Catalina , the latest version of macOS, your Mac must run at its best. However, if you are facing performance issues on your Mac and it takes forever to startup, you need to fix it for optimum performance of your Mac. Let’s quickly learn the solution for this persistent problem in this post. We have discussed both manual and third-party tool methods for you to choose from. The manual method lacks the quirks and requires more time.