Sat.Jan 04, 2014 - Fri.Jan 10, 2014

01/10/2014: Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Google Plus , Pinterest , Social Media Marketing , Twitter Tags: Blog , Facebook , Google , google plus , Pinterest , social media , Social Media Snapshot , Twitter Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Monday Roundup: Happy New Year

Waxing UnLyrical

Happy New Year! I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. That’s a photo of red lanterns gliding into the Kolkata skies as part of The Tollygunge Club ‘s New Year’s Eve festivities, which is where I spent NYE. Prepare your business for the new year with these marketing tips.

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Trending Sources

The Rules Of Throwback Thursday

Firebelly

“TBT” or “Throwback Thursday” is one of the most popular hashtag trends on the web. According to Instagram, there are over 132 million photos bearing the tag. Obviously, it’s popular. Throwback to the 90′s- My cousins and I always loved to dress up our Barbies and each other! Consequently with all of its fame, there are bound to be some missteps when using the popular term. We have all seen them and I am sure have been somewhat confused or even annoyed.

Most Popular Newspapers on Twitter: Guess Who’s #1?

The Realtime Report

Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. The study ranked leading US newspaper sites by the number of tweets per week that were generated by the content on each site. Here are the top 10: .

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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Forrest Gump Was Right…Life IS a Box of Chocolates

Waxing UnLyrical

It has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight. Image: Adam Collins via Flickr, CC 2.0. Good things come our way, sometimes unexpectedly; and not-so-good (I’m a PR guy; I can’t say “bad”!) things fall on us.

More Trending

19 Twitter Best Practices That Show the Real You

Ari Herzog

You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration. Among those represented are Jetblue, Sony, McDonald’s, Lockheed Martin, Keurig, Walmart, MTV, and Coca-Cola. Here are examples of tweets from today that have no links and no mentions of other people.

Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 200 million registered users. via VK. LinkedIn: 259 million active users.

Because the Door is Left Open All Day

Waxing UnLyrical

I’ve been in India for the past three weeks. Two weeks were vacation; this week and next I’ve been/am working remotely (which is actually going quite well now that I’ve gotten into my groove. I’ll tell you more about that after I get back to the U.S. next week). While I miss my husband and canines, the fun part of this “workation” ( tons of photos on Instagram! ) is that I’m getting to catch up with family and friends I haven’t seen in years, in some cases almost two decades.

UnSocial Social Media – Surfing LinkedIn Profiles As Anonymous

SocMed Sean

I’ll be starting a new series on SocMedSean that focuses on some of the most unsocial social media behaviors that I see in the digital space. In previous posts, I’ve covered items like: Buying Facebook/Twitter friends and followers Auto-Direct messaging Liking your own status updates This weeks comes focuses on those folks who surf LinkedIn profiles and choose to display themselves as anonymous. Really?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Your Snapchat Safe?

Firebelly

If you know me then you know I am addicted to Snapchat. Whether I’m showing off the not so attractive faces I make or trying to step up Duncan’s Snapchat game (he struggles sometimes), Snapchat is one of the top apps I use. So on New Year’s Eve when I heard over 4.6 million users of Snapchat had their information leaked I was concerned. While I was able to discover my information is safe, many of you are probably still concerned about your information getting leaked.

6 Skills You Need To Be A Social Media Professional

Convince & Convert

Image from Bigstock.com. When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement.

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66% of Western Europeans Will Access the Web Via Mobile Phone By 2017

The Realtime Report

In 2014, just under half (48%) of Western Europeans will access the internet via mobile phone (at least once per month), according to new research from eMarketer. By 2017 that number will rise to 66%. Norway is currently well in the lead, with 57% of the population using mobile phones to access the web in 2013. However, eMarketer predicts that by 2017, Denmark will rise to the top of the list with over 83% of the population accessing internet via mobile phone.

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My Social Networking Primer in 2014

Ari Herzog

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? Looking back to January 1 when I blogged about creating a new brand for myself , I ask these questions and laugh. My motivations were honorable.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Sharks Tweet Too! Find Out How Twitter Is Saving Lives In Australia

Firebelly

While most New Year’s resolutions involve losing weight or saving money, one group of Australian scientists had an entirely different thought: “How can we save lives from shark attacks?” ” Their answer? By making sharks tweet of course. Researchers tagged 338 sharks with acoustic transmitters, including great whites, tiger sharks, and whaler sharks, to test their tweeting experiment.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

LinkedIn Grows 53% Year-Over-Year in New Zealand

The Realtime Report

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 million Kiwis. The top social media platforms include: Facebook, with 1.95 million unique visitors in November 2013. LinkedIn, with 798,000 unique visitors (an increase of 53% since December 2012). Blogger, with 559,000 unique visitors.

13 Words of the Day By My Bouncy Twitter Followers

Ari Herzog

I tweeted a selection of my Twitter followers a thank you for following me and casually asked them for their word of the day. Below are their responses. ariherzog Stupendous. As in, I just watched Smaug the Stupendous. hobbits. — Robbie (@VenTime) January 6, 2014. ariherzog anticipation. — Arestia Rosenberg (@arestiaR) January 6, 2014. ariherzog I've been using 'gesticulate' a lot today. How about you? — Alan Belniak (@abelniak) January 6, 2014. ariherzog optimize.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LinkedIn Recommendations – Just Do It!

Firebelly

We all have those people that have made a difference in our personal and professional lives. And I know these would be people I would be happy to recommend in a heartbeat on LinkedIn. But then it comes time to sit down and actually write the recommendation… I’ll admit I’ve written, analyzed, deleted, and rewritten the crap out of a few of my LinkedIn recommendations.

You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s start by looking at the implementation of standardized testing in our nation’s schools, the performance reviews of police officers , and the recent financial crisis.

Social Media News Ticker: Vine Gets Website of Its Own, Vine.co

The Realtime Report

Just in case you missed it, here’s the one social media update for the week — and it’s a pretty cool one: Vine. Vine finally gets a website of its own, Vine.co – after being mobile only for almost a year, six-second video-sharing platform Vine now has its own site on the web; users on the web version have lots of options for searching and viewing Vines, but the ability to create new content is still confined to only to mobile (GigaOM).

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The 2014 Digital Marketing Ecosystem

Cody Ward

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. That’s not to say that marketers are less educated or qualified, it’s just that they have become over specialized and often don’t pull back to see the larger picture.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Your 3 Most Important Landing Page Elements

Small Business Mavericks

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. 1 priority is converting visitors to sales. That’s the primary purpose for a landing page whether you are selling a product, generating leads, or capturing contact information for a later follow-up.

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This May Be the Most Daring Holiday Social Media Content Yet

Convince & Convert

Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks , a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time.

20 Killer Facts About Business Blogging

Writtent Blog

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Here are 20 stunning facts about business blogging that will make you think differently. Presentation from Writtent. . million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ).

51 Sponsors I Want to Meet at the NamesCon Domain Name Conference

Bill Hartzer

January 13 to 16, 2014, I’m attending the NamesCon conference in Las Vegas. This domain name conference is going to be amazing one, especially because of the speakers, the sponsors, and the attendees. Conferences are about who is there, and not just because of the type of conference it is. Nonetheless, now is a very critical time for the domain industry as a whole, as the new gTLDS are launching soon. I wrote yesterday about the 19 People Who I Want to Meet while at NamesCon.

The Best Kind Of Content Curation Is …

Small Business Mavericks

Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. One reason it has become so popular is that it doesn’t take as long to compile a list of links on a particular topic and add those to a blog post as it does to create new, original content. But … and here’s the rub … original content is better for you and your readers. It’s less filling, goes down easier, and tastes better.

Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

Elias Roman, Songza @eliasroman. Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen.

7 Blogging Secrets Even Experts Will Be Surprised to Know

Writtent Blog

23% of the hours Americans spend online are dedicated to reading blogs and cruising social media networks. Blogs have gone from an obscure tool to a major highway for exchanging information, education, and influencing purchase decisions. Studies have found that small businesses who blog generate 126% more leads. It’s never too late to start creating branded content and improve your SEO, lead generation, and brand awareness.

If You're Going To Speak In Public, Please Don't Do This.

Twist Image

Everyone is talking about the Michael Bay meltdown that happened at CES. I hate the whole "kicking someone when they are down mentality," but this is worth watching if you ever have to present or speak in public. it''s tough to watch, isn''t it? Because I am often asked to speak in public and I have a personal passion for the art of public speaking, my email, social feeds and phone have (literally) been a-buzz all day about this incident.

When Is The Best Time To Post?

Small Business Mavericks

If you still live in the old world of newsletter printing, you may have heard that Thursday is the best day to ensure that your newsletter lands in someone’s mailbox. Many marketers, when they converted their print newsletters to digital, stuck with that Thursday rule. According to several studies , there is some validity in that thinking. Then again, you can’t be too sure.

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar.