Sat.Oct 19, 2013 - Fri.Oct 25, 2013

You star in this Google ad

Sherrilynne Starkie

Ever consider a career in advertising? You might be unwittingly embarking on one right now thanks to Google. Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising.

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Interpreting Facebook Page Insights: Reach vs. Engagement


Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Never Underestimate The Power Of Twitter


I mean, I knew Twitter was powerful. But until recently, I had no idea how powerful less than 140 characters could be.

[Sponsored] Buffalo Wild Wings Takes Finger Football Mobile And Social

SocMed Sean

Disclosure: Buffalo Wild Wings did compensate me to write this post in the form of a gift card. The gift card was used to purchase meals for my family while we tried out the new mobile app. The opinions in this post are mine and do not represent those of Buffalo Wild Wings.

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Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out.

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Google Now Showing Bing Search Results in Google Organic Search Results

Bill Hartzer

Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. Google’s organic, natural search results are so good now they’re actually indexing and ranking Bing search results in the Google search results.

How to Lose a Follower in 3 Days


I hear a lot of people asking the question, ”What is the best way to gain a lot of followers?” and usually that question is followed by, “How can I then market to said followers, and make them spend money on my products?”. But hold on people!

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More Trending

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It seems to be that more and more businesses are adding Pinterest to their online marketing strategy. If that’s the case for your business, make sure you aren’t creating a Pinterest business account just for the sake of having one.

Pin This For @JuliaCSocial

Ari Herzog

Slide 26 of Julia Campbell’s presentation on getting ahead with social media indicates bloggers should use “Pin It” buttons to help out readers who enjoy sharing on Pinterest.

Beer, Technology, And Social Media Are Bringing People Together


On Wednesday evening, some of the Firebelly staff attended an event for our client SteadyServ. This open house allowed the community to see what we have been helping them work on for the past few months.

7 Ways the Speaking Business and Music Business are the Same Business

Convince & Convert

Image courtesy of In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker.

App Of The Week: HootSuite

The Social Media Incubator

You may have heard of this week’s App of the Week. It’s a very popular social media organizer for both businesses and individuals. HootSuite allows you to manage all of your social networks in one place.

Pinterest Tips for Non-Visual Businesses


Guest post by Geoffrey Larson who is a social media and marketing coordinator in the hospitality industry. He enjoys the creative side to his job and draws inspiration from his two daughters.

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Social TV: 5 Must-Reads


Many social networks are making a foray into social TV. Read all about their efforts in these five must-reads. Social TV Ads (Sort of) Come to Facebook.

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

“Big Content”, also known as content that requires significant time and resources, is all the rage today. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., from fun, long-term content creations to powerful projects that really drive business?

Content is King for Social Media Success

The Social Media Incubator

Content Marketing: a buzzword that’s been around for awhile in Online Marketing circles is making it’s way to broader marketing discussions–and this is a very good thing. Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.”

Google Updates Search Results, Removes Bing from Search Results

Bill Hartzer

On Saturday, I wrote a post about Google that showed that a search results page was showing up in the search results for a search query on Google. Not exactly the quality search results you would expect from Google.

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How To Match Keywords With Landing Pages

Small Business Mavericks

One of the most important tasks for search engine optimizers and small business owners who want to rank well in the search engines for their landing pages is to make sure that those landing pages match the proper keywords. It’s not difficult, but it is a specific task that requires a specific set of skills. The first step is to conduct effective keyword research. That requires the right set of tools, but it also requires the right mindset.

Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign

Convince & Convert

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles.

Building An Editorial Calendar For Your Blog


Without content a blog can not exist. But without consistency, your readership will never grow. By creating an editorial calendar, it can help organize your stream of thoughts and ideas while turning blogging into a regular habit. Start with your core values and strengths.

Before You Commemorate the Anniversary of Hurricane Sandy, Ask Yourself These 5 Questions

Social Media Strategery

October 28, 2013 satellite image of Hurricane Sandy taken from a NASA satellite. Next week is the anniversary of Hurricane Sandy.

5 Ways To Get More LinkedIn Leads

Small Business Mavericks

LinkedIn has become one of the most popular social media networks. But, like any other network, if you don’t work it, then you can’t expect to get anything out of it. So how do you work LinkedIn to get more leads? Here are 5 of the most important things to do today on LinkedIn to help you get more business leads. Complete your profile – This is a no-brainer. Start with making sure your profile is complete.

Is Facebook All Wrong About Our Sharing Psychology

Convince & Convert

In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips.

Thank You Wayne Hurlbert

Diva Marketing Blog

My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right. So, I decided to go in a direction that he would have liked.

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How many social media profiles do you need, exactly?

Absolute PA

Do you ever wonder if you should have 1, 2, 3 or MORE social media accounts to represent your different projects online? I was asked this by a filmmaker this week during a Burst Of Brilliance session.

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Finding Keyword Opportunities

Small Business Mavericks

It’s easy to get stuck in a keyword rut. You started a blog or a website and a year later you are looking for new keywords. You think you’ve exhausted all the possibilities. Think again. Keyword research is not an activity that you perform once and it’s done. It’s an ongoing activity. You should revisit your keywords every so often, not just to find new keywords but also to ensure the older keywords are still valuable. You may have to retire a keyword or two.

Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers.

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Meeting Gary Vaynerchuk

Koka Sexton

This post is overdue. After my trip to New York things got crazy. A few weeks ago I had the amazing opportunity to meet Gary Vaynerchuk the author of the upcoming book Jab-Jab-Jab Right Hook and the CEO of Vaynermedia.

Promote Holiday Shopping With Social Media

Small Business Mavericks

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. It seems that holiday shoppers are starting earlier every year. Many people now shop on Thanksgiving Day. But, like always, many consumers still research products online and buy in brick and mortar stores.

What Is An Entrepreneur?

Twist Image

It''s a term that so many people are struggling with in this day and age. This week is small business week.

Big Blog Ideas: Inspire Your Audience, One Bucket Of Paint At A Time

Writtent Blog

How does one not only get ahead of competition, but create an entirely new niche in business? What does it take to practically revolutionize the work process at HubSpot, Reebok, Google, and Apple, just to name a few? Today, our source of inspiration is IdeaPaint, a company that – that’s right!

Martha Stewart’s Blogger Blunder

Proactive Report

It would seem that the right hand does not know what the left hand is up to over at Martha Stewart Living. And that Martha herself doesn’t quite get social media and blogging.

Klout Partners With Bing On Snapshots

Small Business Mavericks

First, there was Google+ Authorship. Now, you can help people find you on Bing through Bing Snapshots. But you need to claim your Klout profile. And then you need to link your Klout profile to your LinkedIn profile. Benefits to doing this include: Your public LinkedIn summary will appear in your Bing Snapshots profile. Your Bing Snapshot will include your Klout-connected social profiles. Searchers will also see your Klout Score and influential topics.

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Great Memories from the Spredfast #SFSummit

Koka Sexton

I had a wonderful time in Austin last week at the Spredfast Summit. Spredfast is a social engagement and measurement platform. They know how to throw a party and gather some big names into a room to discuss social media.

How Posting a Humble ‘Selfie’ Grew Traffic, Shares and Comments on a New Blog


Two months ago my wife, Vanessa, started to blog. It is something she’s been planning for some time and with a little encouragement and some design help from Shayne, we set up at Style and Shenanigans.

The Price Of Personalization

Twist Image

What kind of advertising do you want? It''s a serious question. It''s a question that most consumers don''t ask themselves, but they should. I was invited to speak at Vogue magazine''s leadership conference in New York City the other week. One thing is certain about that magazine: people buy it for the ads as much as they''re buying it for the content. They''re not the only ones. Many people can''t wait to go to the movie theater to see which previews they''re going to show.

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