Sat.Dec 22, 2012 - Fri.Dec 28, 2012

Trending Sources

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Facebook can be just as infuriating, too. The effect is that the footer navigation gets pushed down even further. No easy fix.

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The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade. The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. The next evolution in content discovery came with the social revolution. Featured Social Media

Is your strategic plan on a page?


This is a guest post by Tom Hood, the awesome and social CEO of the Maryland Association of CPAs. We love this great example of Humanize thinking in action. Thanks Tom for sharing your thoughts on strategic thinking with us! ——————– Getting everyone on the same page. Five-year episodic strategic planning session no longer serves us. photo credit ).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

True Customer Engagement: the Leap Beyond User Experience


In a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience. Does it ring any bells? The reason for this disparity? “ The mystery shouldn’t be a mystery ,” the author concludes. Designing a great device is not the same as designing a great user experience. They do.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority. Don’t rely solely on industry best practice s, but instead come up with your own. That being said, below is some interesting information for email marketers. to 10 a.m.

Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps

The Realtime Report

Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze. The highlights for this multi-platform social advertising include: Facebook ads. Promoted Tweets.

7 Advanced Social Media Marketing Strategies


This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Photo Credit: Laurel Papworth and Gary Hayes on Flickr. #1 1 Defining Your SMM Philosophy. 2 Optimizing Platforms. 3 Refining Your Voice.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

9 Great Instagram Alternatives to Consider


To say that brands weren’t happy with Instagram’s recent rollout of new Terms of Service — which were due to take effect on January 16, 2013 — is an understatement. The free iOS and Android photo sharing app, launched in October 2010, had quickly emerged as an effective marketing tool. Companies realized that they could [.]. Branding Social Media Social Media Marketing

4 Reasons to Integrate Marketing Now

Geoff Livingston

Image by Chiri_dr. Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. The combination has empowered customers to access the Internet anywhere and discuss it. Integration yields more leads, creating better ROI for marketers. Image by Arvind.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 100 million users. via VK. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 135 million monthly active users. via Google. Tumblr: 87 million blogs. via Tumblr. Instagram: 100 million users. via TechCrunch. via Tagged. via AdWeek. Reddit: 46.4

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. However, for those of you who might be superstitious, I didn’t want to jinx the New Year before it even began. So, I decided to go with 14 predictions instead. No need to worry about doomsday prophecies from the Mayans or Nostradamus. Meghan M. So much more is available than ever before.

A World Gone Social

Learn how companies must adapt to survive.

Those Who Influence Me ~ Merry Christmas


We talk a lot about what it means to be influential and often focus on the scientific and business aspects of influence as they apply to the internet and social media. But at this time of year we need to take some time to put that logical reasoning aside, look at who influences us personally, and think about what that means for us in the coming year. Sometimes we are influenced by those who are touched by tragedy. In the devastation of Superstorm Sandy, there were emergency responders and charitable people who went above and beyond to save and restore lives in the affected regions.

On Twitter and real life: some love and some tips #socialsong


It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. Yes, that involves training as well. My rules, not everyone’s rules. Some examples? Because guess what: you forget. Respect.

Not Shying Away from Our Great Crisis

Geoff Livingston

Hurricane Sandy by EUMETSAT. 2012 brought the United States two more storms of the century, the famed Durancho that hit my area and of course, Hurricane Sandy. Each year, it becomes clearer we’ve created an environmental crisis that continues to threaten the human species. ” Each year increases in heat, 2012 becoming the hottest on record. Oceans remain embattled.

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4 CRM Lessons Learned From ‘The Great Social Customer Service Race’


Ashley Verrill , CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” ” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and the percent of total tweets that received a reply. Blog Infographics

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is your social media going in the right direction?


Are you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. Social Media Audit. More SocialFishy Goodness. photo credit ).

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process. People who could provide you the details of how to self-publish. From Blogger to Author? Let’s face it. Talk about humbling.

The Best Business Apps For Your Smartphone

Twist Image

So, were you naughty or nice? At this most wonderful time of the year, I'm often inundated with phone calls, emails, text messages, Facebook pokes and Twitter tweets about the best business apps to get for a smartphone. This year was no exception. I guess people were nice. nice enough to get a brand new smartphone, and now they need to lock and load it with apps that will make them more effective at work. My current weapon of choice is the iPhone 5, but I would be lying if I said that the draw of switching to an Android device wasn't getting intense as each day passes. Dropbox. Evernote. bitly.

The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

Four Handy Windows Phone Apps


It must be difficult for Microsoft. They have had to get used to playing second and even third fiddle in this thing called the Mobile Operating System competition. Back in the tech boom 90’s, everything was ‘Wintel this’ and ‘Wintel that’. People were worried that Microsoft would be the evil monopolistic empire that they probably still aspire to be. Podcasts! Podcasts! With Podcasts! DotDot. Saved!

The Farce of India Digital Awards & Finding The Right Way!

Atom Thought

I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and. Digital Insight


Funny Social Media Facts to Make You Smile for the Holidays

The Social Media Incubator

HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ” ~Unknown via @mozusa. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them! have fun sanitizing) ~ Michael Castillo, CBS News. Quitting Facebook is the new, adult version of running away from home. We all know you’re doing it for attention and we all know you’ll be back.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Does Sales Meet #SocialMedia

Koka Sexton

I created a video of InsideView a few months ago just before Dreamforce 2012 and just realized I never wrote a post about it so I wanted to catch up. It’s just a promo video to highlight the different social channels for InsideView with a lead into how sales has evolved. Social media is (or should be) part of every sales professionals process.

The New Exclusive

Twist Image

Where does breaking news happen? I have a Google Alert set-up for the term " Twitter." " This way, whenever Twitter in mentioned in the news, blogs, etc. I get a notification (in this instance, I have the alert set-up to only notify me once a day). This morning, the results were littered with the news that Jessica Simpson announced her latest pregnancy on Twitter. There are two things here that are not all that newsworthy: That Twitter is a great place for breaking news. We all know this. That celebrities like to use Twitter to circumvent traditional media outlets. Not to me.

Merry Christmas!

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves bacon, cooking, dogs and ABBA.

All about editorial content planning and blogging strategy [SLIDES]


Check out this fab slide deck by Sarah Evans. I’m going to see if she might be willing to present this for us sometime in the new year… Search Marketing Expo: Blow me away blogging from PRsarahevans. This post contains an embedded slide deck. If you’re reading this on a reader and can’t see them, please click through. It’s be worth it! Potluck

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.