Sat.Dec 22, 2012 - Fri.Dec 28, 2012

Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default.

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Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

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Is your social media going in the right direction?


Are you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements?

Content Marketing Tip: Video Transcripts


So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Merry Christmas!

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc.

More Trending

‘Tis the Season for Facebook Gifts Giving


Facebook Gifts rolled out in the U.S. just in time for the holiday shopping season. Learn all about it in these 5 must-reads. Facebook Gifts Now Available to All U.S. Users.

Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps

The Realtime Report

Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze.

7 Advanced Social Media Marketing Strategies


This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies.

True Customer Engagement: the Leap Beyond User Experience


In a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.

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How to Successfully Tweet a Call to Action


This is a guest post by Brandon Williams. Photo Credit: Scott Beale / Laughing Squid on Flickr. Twitter is an amazing tool for promotion and marketing for every aspect whether it is for business purposes or for blogging.

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All about editorial content planning and blogging strategy [SLIDES]


Check out this fab slide deck by Sarah Evans. I’m going to see if she might be willing to present this for us sometime in the new year… Search Marketing Expo: Blow me away blogging from PRsarahevans. This post contains an embedded slide deck.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Funny Social Media Facts to Make You Smile for the Holidays

The Social Media Incubator

HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ” ~Unknown via @mozusa. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them! have fun sanitizing) ~ Michael Castillo, CBS News.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 100 million users. via VK. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 135 million monthly active users. via Google. Tumblr: 87 million blogs.

How the Grinch Saved Social Media

Convince & Convert

A Holiday Fable, with apologies to Dr. Seuss. Everyone at the office liked Facebook a lot. But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted.

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Happy holidays from the SocialFish


May your holidays go swimmingly and be full of bubbly cheer. —-. Mark Your Calendars Potluck


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Hot New Trends in Social Media

The Social Media Incubator

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Social media marketing changes all the time, and it will likely continue to change as more sophistication and technological developments increase people’s interest and marketers make more headway in learning to use the media for their purposes.

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E-readers, Tablets And Online Marketing

Small Business Mavericks

It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively. With cheaper tablets, however, e-readers might disappear. Would that be a bad thing?

2 Free Live-Broadcast Tools for Your Business

Atom Thought

OK, so you are a growing enterprise and want to stream your corporate new year party or your founder’s day live to your regional offices. Maybe you are a budding internet company and need to bind employees together by doing these weekly live get-togethers.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Your Online, Verbal and Social Presence, Um, Full of Filler Words?

The Social Media Incubator

The use of filler words, such as “um,” “hmm,” and “ya know” can significantly impact communications within your business. Whether you are cold-calling, having a casual coffee with a prospective client, or presenting to a large group, filler words can undermine your credibility. Ironically, some people will use certain words and phrases to display their knowledge on a subject, but this can backfire by giving the perception that the speaker is ill-prepared and stalling for time.

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Mind mapping: “What’s in it for professionals?”


What is mind mapping? To some people, mind mapping is a place of wonder where thoughts are meant to be discovered. To others, it is a creative playground where you are never too old to play with your ideas and never too young to reach beyond your potential.

The Farce of India Digital Awards & Finding The Right Way!

Atom Thought

I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and. Digital Insight


Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. It’s called Piwik.

Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process.

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Four Handy Windows Phone Apps


It must be difficult for Microsoft. They have had to get used to playing second and even third fiddle in this thing called the Mobile Operating System competition. Back in the tech boom 90’s, everything was ‘Wintel this’ and ‘Wintel that’.

4 CRM Lessons Learned From ‘The Great Social Customer Service Race’


Ashley Verrill , CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” ” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter.

3 Ways To Integrate E-mail With Social Media

Small Business Mavericks

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Add social icons to your newsletter articles – This is a no-brainer. It’s likely something you’ve considered.

A Social Media Gift of Little Miracles

Diva Marketing Blog

"We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we'll make more pro fit than ever before.". Nope, it's not a new social commerce strategy.

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The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media