Sat.Dec 22, 2012 - Fri.Dec 28, 2012

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default.

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Trending Sources

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade.

Is your strategic plan on a page?

SocialFish

This is a guest post by Tom Hood, the awesome and social CEO of the Maryland Association of CPAs. We love this great example of Humanize thinking in action. Thanks Tom for sharing your thoughts on strategic thinking with us!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

True Customer Engagement: the Leap Beyond User Experience

SocialFish

In a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to make testing a priority.

Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps

The Realtime Report

Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze.

7 Advanced Social Media Marketing Strategies

Kikolani

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

9 Great Instagram Alternatives to Consider

Pamorama

To say that brands weren’t happy with Instagram’s recent rollout of new Terms of Service — which were due to take effect on January 16, 2013 — is an understatement.

4 Reasons to Integrate Marketing Now

Geoff Livingston

Image by Chiri_dr. Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media.

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 100 million users. via VK. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 135 million monthly active users. via Google. Tumblr: 87 million blogs.

Those Who Influence Me ~ Merry Christmas

Unspoken

We talk a lot about what it means to be influential and often focus on the scientific and business aspects of influence as they apply to the internet and social media. But at this time of year we need to take some time to put that logical reasoning aside, look at who influences us personally, and think about what that means for us in the coming year. Sometimes we are influenced by those who are touched by tragedy.

A World Gone Social

Learn how companies must adapt to survive.

4 CRM Lessons Learned From ‘The Great Social Customer Service Race’

Firebelly

Ashley Verrill , CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” ” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter.

Not Shying Away from Our Great Crisis

Geoff Livingston

Hurricane Sandy by EUMETSAT. 2012 brought the United States two more storms of the century, the famed Durancho that hit my area and of course, Hurricane Sandy. Each year, it becomes clearer we’ve created an environmental crisis that continues to threaten the human species.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process.

The Best Business Apps For Your Smartphone

Twist Image

So, were you naughty or nice? At this most wonderful time of the year, I'm often inundated with phone calls, emails, text messages, Facebook pokes and Twitter tweets about the best business apps to get for a smartphone. This year was no exception. I guess people were nice. nice enough to get a brand new smartphone, and now they need to lock and load it with apps that will make them more effective at work.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media

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Is your social media going in the right direction?

SocialFish

Are you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements?

Seven Expert Social PR Guides and Tips

Webbiquity SMM

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation.

Four Handy Windows Phone Apps

Idaconcpts

It must be difficult for Microsoft. They have had to get used to playing second and even third fiddle in this thing called the Mobile Operating System competition. Back in the tech boom 90’s, everything was ‘Wintel this’ and ‘Wintel that’.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Farce of India Digital Awards & Finding The Right Way!

Atom Thought

I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and. Digital Insight

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Funny Social Media Facts to Make You Smile for the Holidays

The Social Media Incubator

HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ” ~Unknown via @mozusa. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them! have fun sanitizing) ~ Michael Castillo, CBS News.

How Does Sales Meet #SocialMedia

Koka Sexton

I created a video of InsideView a few months ago just before Dreamforce 2012 and just realized I never wrote a post about it so I wanted to catch up. It’s just a promo video to highlight the different social channels for InsideView with a lead into how sales has evolved.

The New Exclusive

Twist Image

Where does breaking news happen? I have a Google Alert set-up for the term " Twitter." " This way, whenever Twitter in mentioned in the news, blogs, etc. I get a notification (in this instance, I have the alert set-up to only notify me once a day). This morning, the results were littered with the news that Jessica Simpson announced her latest pregnancy on Twitter. There are two things here that are not all that newsworthy: That Twitter is a great place for breaking news.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Merry Christmas!

Waxing UnLyrical

Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc.

All about editorial content planning and blogging strategy [SLIDES]

SocialFish

Check out this fab slide deck by Sarah Evans. I’m going to see if she might be willing to present this for us sometime in the new year… Search Marketing Expo: Blow me away blogging from PRsarahevans. This post contains an embedded slide deck.

Social Media Moments at @InsideView

Koka Sexton

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. It’s hard to see when you are on the ground being tactical and pushing out campaign after campaign in a high tempo environment.

A Social Media Gift of Little Miracles

Diva Marketing Blog

"We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we'll make more pro fit than ever before.". Nope, it's not a new social commerce strategy.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.