Sat.Sep 29, 2012 - Fri.Oct 05, 2012

Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi. Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Startup Weekend has been bringing together people from across the country on a common platform to present their ideas.

Social Media Needs Local Activation!

Mindjumpers

The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. This post is written by Fredrik Olimb, Local Community Manager from Norway and part of Mindjumpers Network.

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Trending Sources

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen.

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Facebook Celebrates 1 Billion Users With Ad About Chairs

Firebelly

Facebook celebrated hitting the one billion user milestone by releasing a some-have-called-odd ad comparing itself to chairs. The video has already been spoofed on YouTube. You can watch it below: [Video URL: [link] ]. What do you think? Are chairs like Facebook? Blog Facebook Social Media

URL 157

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference. For me, writer’s block doesn’t mean I can’t write, it means that I can’t write about what I want to write about. No matter what I type, it’s just not right.

Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. In this blog post, I will guide you through the 5 main conclusions of the report and add some final remarks on what to extract from the findings. The social media landscape is quite stable : The large sites are getting larger and the small ones are getting smaller with the awareness level of Facebook close to 100%.

More Trending

Content Marketing is All About Education, NOT Marketing

Firebelly

One of the biggest sales lessons I learned a long time ago, back when I was selling wagon wheel straighteners, was that you’ll be a great salesperson if you help people solve problems they have. I had figured this out as a marketer, but I refused to do sales at all. I was working for my father-in-law, who had spent years in sales, and had started his own international sales company.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do? The majority (55%) say a bad mobile site experience hurts their opinion of a brand.

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4 Unconventional Google Keyword Research Tools

Small Business Mavericks

Google does more than help searchers find information online. It also helps content producers come up with good ideas for their content. These 4 unusual keyword research tools are perfect for webmasters and content producers come up with ideas. These are not the only keyword research tools Google offers, but they are ones you likely have not used. I encourage you to use them.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night.

Brands 142

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Facebook’s New Gifts Service: 5 Must-Reads

Firebelly

Facebook recently launched Facebook Gifts – a way to give real gifts to your virtual friends. Learn all about it in today’s 5 must-reads. Facebook unwraps new Gifts service. By Jon Swartz Facebook is hoping social-gift giving will be a revenue gift that keeps on giving. The social-networking giant unwrapped Facebook Gifts, a new service that will eventually let its more than 950 million members exchange gifts from their profiles.

89% of CMOs Say Social Data Has Influenced Their Decisions

The Realtime Report

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”

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App dot net- It’s not Twitter

Janet Fouts

When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!” ” Of course, being the geek I am I had to take a look anyway and I’m glad did. Before I get into why App.net is worth your time, let me give you the back story. Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network.

The New CMO!

Atom Thought

Forrestor and Heidrick & Struggles Global CMO survey of 2011 (200 CMOs) outlined 2 great opportunities for the CMOs : 1. Beef up digital & technical understanding: The survey showed that digital & technical skills are second most important skills to acquire on the CMOs agenda. This is especially critical for various startups where the. Digital Insight Digital Marketing

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why You Need to Market Your Marketing

Convince & Convert

Location3.com made this after my Content Marketing World presentation. You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. We finished our mobile application and it showed up in the iTunes App Store. Let’s take a victory lap! The launch of your awesome content – so inherently useful.

Social Media Contest: Send Your Facebook Profile On A Cape Town Holiday

The Realtime Report

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. In what Cape Town Tourism titles a “world’s first,” the innovative app “is a creative user experience that utilizes the latest technology and Facebook’s immense global reach” to raise awareness of the city as a travel destination.

50 Great Tools for Bloggers and Freelance Writers

Kikolani

As a professional blogger and freelance writer, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. You need tools for branding and marketing your business, promoting your content, managing your finances, and keeping your tasks organized. If you are interested to know what I consider the most essential tools in my toolkit, be sure to visit my list on BestVendor titled 50 Essential Tools I Use for Blogging and Freelance Writing.

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. Some of the entries are surprising, but life and the web can be unpredictable.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Your Social Media Policy Against the Law?

Convince & Convert

Social Media Policy photo from Flickr user: cambodia4kidsorg. Social media policies can be unlawful. In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies. Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide. Over the past 18 months, the NLRB has released a series of memos.

Social Networking Stats: Facebook Reaches 1 Billion Users, Foursquare Tops 25 Million, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 175 million members. via LinkedIn. Google Plus: 100 million monthly active users. via Google. Tumblr: 76 million blogs. via Tumblr.

The Opportunities of Niche Blogging

Kikolani

This is a guest post by Slavko Desik. Niche blogging is, as many of us know, blogging within the frames of a certain area of expertise, sticking to the subjects closely related to it. And regardless of the fact that niches can be broader or tighter, expanding or shrinking, you are still confined within that “small” area, where the subject concerned slowly becomes your playground for ideas, learning, analyzing, even teaching.

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Content Creation Vs. Content Curation

Small Business Mavericks

Should you create your own content or become a curator of content, a practice that involves pulling together resources from various places around the web and various authors that are all about one single topic related to your niche. Personally, I see no reason why you can’t do both. Content creation takes more time and costs more money – unless you do it yourself. It requires that you plan your content and produce it on a regular basis.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Bring Clarity to Your Marketing with the Campaign ID

Cody Ward

As marketers, we’ve all heard John Wanamaker’s famous quote… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” The reason that this quote is so popular is because it resonates very well with business owners, entrepreneurs, and advertisers. It turns out to be fairly true due to the fact that many people don’t or don’t know how to set up their campaigns efficiently.

At Kellogg’s #tweetshop, Customers Pay For Crisps With Tweets

The Realtime Report

An innovative new campaign by Kellogg’s uses tweets as social media currency. Based in a temporary pop-up store in London’s Soho neighborhood, customers were able to “purchase” Special K Cracker Crisps with a tweet. The concept, according to AdAge , is “a concrete illustration of the value that Twitter holds in the real world.” ” Consumers purchased a bag of crisps simply by sending a tweet in-store that includes #tweetshop.

A New Twist on Content

Social Media Marketing

Your marketing team and agency has just been put on notice. Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. If you haven't been following the Oreo Daily Twist , you've been missing out on a goldmine of creativity, humor and cultural awareness.

How To Use Blog Links For Reader Benefit

Small Business Mavericks

There are different types of links. When it comes to your blog, linking for the benefit of your reader is the most important type of link you can create, and you should create as many of these as you can. Don’t be chintzy about your links. If you want to know how to use links in your blog, here are 4 types of blog links that you should be creating every time you write a blog post.

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LINKEDIN SKILLS ENDORSEMENTS: WHAT’S GOING ON?

Myrland Marketing

LINKEDIN HAS BEEN VERY BUSY THIS WEEK They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. It is an interesting feature as it allows the credibility that can come from others speaking up on your behalf. Some might say it is a [.]. Social Media Uncategorized Consulting Endorsements Klout LinkedIn Marketing New Development Skills Skills & Expertise Strategic Marketing Testimonia

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. “It’s a really good way for us to do something that’s more youthful.

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Say No to FOMO with MyLife.com

Idaconcpts

couple of years ago, there was a lot of pressure to get your social media presences started. People were rushing to Facebook and Twitter to start online conversations, and to LinkedIn to establish a professional online presence. However, once people established their online presences, studies have shown that they will develop FOMO. This acronym stands for Fear of Missing Out. Fear of missing out on important news and updates.

How Bing And Klout Teamed Up For Your Benefit

Small Business Mavericks

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. Maybe they do. Do you? When you search a topic, you get the traditional results, followed by a column of paid results, followed by the Know bar. If you’re logged in through Facebook, the top of the bar are people you follow who “might” know something about what you’re looking for. I found this angle to be fun but not all that helpful.

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WEBININE: All About Reddit

Convince & Convert

In this webinine, or short form webinar lasting around nine minutes, we explore Reddit, a social news sharing site with a loyal community and growing following. Topics discussed include: Brief history of Reddit. Reddit demographics. Subreddits (or categories). Upvotes & Karma. Reddit User Pages. Common Acronyms within the Community. Ask Me Anything Sessions. Reddit Content Submission Tips. Reddit Advertising. What did we miss? Let us know if you have anything to add or.

Reverse Domain Name Hijacking: Why UDRP Reform is Needed

Bill Hartzer

Reverse Domain Name Hijacking is “a disgusting practice…”, according to Rick Schwartz (aka the Domain King), and co-founder of T.R.A.F.F.I.C. “I always think about the mom and pop with one domain and their entire lives wrapped up in it. Along comes a bully and they are out of business. Robbing these folks of their dreams and livelihoods. It’s sickening when you look at it like that. That’s what really lights my fuse. I can handle a loss, they can’t.