Sat.Apr 28, 2012 - Fri.May 04, 2012

Trending Sources

The Web Is Dead! Long Live Smartphones!

Spin Sucks

The sky is falling! The sky is falling! The web is dead! I guess all those business owners who’ve told me all these years that their customer doesn’t use the web were right. I really hate being wrong. It rarely happens. Yet here we are. What are we going to do? I discovered this disturbing news as I’ve been reading about the Facebook purchase of Instagram. Yeah, that one.

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working? That’s where tracking and measurement comes in. So what are the best ways to track and measure success? Secondary Metrics.

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to control but has a huge impact on the end result. Like this post?

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The Case for Building a Fiercely Loyal Community


This is a guest post by Sarah Robinson, President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack. You can learn more about Sarah and Fierce Loyalty at [link]. Isn’t that what associations DO? We already know how to do that.” Which is precisely my point. Ready to get some of that?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Using Google+ for Business [Infographic]


I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social [.]. Google Google Plus Marketing Social Media Social Media Marketing Branding Infographics Social media marketing

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Statistics on Women at Work


From the MBA @ UNC Blog : (tip o’ the hat to Joe Gerstandt for the find). Women today are making professional strides at an unprecedented level. Women are starting businesses at 1.5 times the national average, a 20 percent increase over the last decade. Women are also pursuing higher education in record numbers; women now hold more bachelors and graduate degrees than men. Useful Data

Seek or Shout: A Review

Spin Sucks

I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout ? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). Well, now Cision has a similar service, but it’s for journalists, bloggers, and PR pros. Shout to let the community know you have a story to tell.

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Should Brands Give Up on QR Codes?


Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t seem to notice the codes anymore, and the QR interest and excitement seem to be fading away.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

How’s your community manager doing?


Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. To share their expertise both internally and externally with a wide variety of groups.

Facebook Creates Organ Donor Update

Spin Sucks

I have to admit, Facebook is doing something I can really get behind. They want to lower the number of people who die each year waiting for an organ donation. Facebook, the social network? Yes, indeedy. More than 114,000 people in the United States, and millions more around the globe, are waiting for a donated organ that will save their lives. They have nearly one billion users. Will you join me?

The Future of Social Media: Identifying the Drivers


Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. It might seem like a challenging task, but it really is not. I’m in the process of writing it and will share my thoughts as I move along. Today, these drivers start being recognized. Yes and no.

A World Gone Social

Learn how companies must adapt to survive.

The Importance of Now

Waxing UnLyrical

Although I was too young to write cursive, I can recall the first time music had a profound impact on my life. I was in my San Antonio living room on a Saturday afternoon, probably wearing my Speed Buggy or Roger Staubach t-shirt – those details are a little fuzzy right now, for obvious reasons. And then it happened. And because it was on American Bandstand , it was easy for me to jam along to.

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Many webmasters in this category have been negatively affected and are unsure of where to turn from here.

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5 Tips for Great Content Curation

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable! World Featured in US & World Videos Featured: Pinterest Apple Facebook. Trending Stories. Where CISPA’s Going: Everything You Need to Know. Like Tweet. Like Tweet.

Five Cultural Reasons Marketers Fail to Keep Up with Consumers


Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The road to purchase consists of a multitude of touchpoints across a maze of channels, media and relationships. People discuss their experiences as they get in touch with a business, product and service. These discussions have a huge impact on buying decisions. The shift is clear.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 Tips for Using QR Codes in Marketing


QR codes are a good way to get consumers involved, to keep them engaged and interested in what you have to offer. Here are 8 tips for using QR codes in your marketing campaign. Use QR Codes for Contact Information. Always Provide Quality Content. Know Your Target Market. Use QR codes only where you know they will work. Make it Natural. Use QR Codes to Direct-Dial. Make it Interesting.

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The Impact of the Social Customer: Changing Your Organization from the Inside Out


Jamie Notter’s been at Fusion Marketing Experience (#fusionmex) today and yesterday in Belgium, presenting on Humanize (Two sessions - The Impact of the Social Customer: Changing Your Organization from the Inside Out and The People-Centric Organization: What it Takes to Succeed in the Social Age ) alongside some other great speakers including Olivier Blanchard and Lee Odden. Enjoy.

Say Hello To ShowPony

Jason Yormark

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360. I’m thrilled for the opportunity, but also realize that the buck stops with me now. I welcome the challenge. Social Media

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Join Razoo on June 14 for Twive and Receive

Spin Sucks

Today’s guest post is written by Geoff Livingston. Local and mobile are two really hot topics in marketing. They embody the spirit of the current customer media experience and where they are in any given moment. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. What can we say? Who will be America’s most generous city?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Learning to Say…

Waxing UnLyrical

There’s a lot of advice for small business owners to learn to say no. To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. It’s hard to follow that advice, especially when we most need it. And when launching a business – swamped with to-dos, events, and life – we always need it. And then, we start to get restless. What happened?

Pinterest: Early Best Practices From Firebelly


Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program. Here they are: Social Media Assets Matter. Imagery is Mission Critical. Publishing Approach. Engagement Is Key.

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Related posts: Why does your website need SEO?

#FollowFriday: Lisa Grimm

Spin Sucks

Last year, right about this time, I was standing in the grand hall at the conference center where BlogWorld was being held and I finally got to meet the incomparable Lisa Grimm. After following one another on Twitter for quite some time, it was fun to finally see her. It was too brief. Get this. They have a blog. The mall has a blog , where Lisa and her team update multiple times a day.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Custom Tailoring 2.0 - "Dress Code" is Set to Become the Zappos of Tailoring

Stay N' Alive

Back in October I had the opportunity to visit Hong Kong for business. While I was there I decided to get a custom suit made. I'm a sucker for a good suit! While Hong Kong is certainly not as cheap as Thailand when it comes to custom-made suits, it is generally much cheaper than the typical run-of-the-mill tailor in the United States. I'd say that's a pretty good deal. A free suit? Why not?

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. And that takes time. Flickr Photo by Doc_Brown. Social media and content marketing are not inexpensive, they’re just different expensive. And that’s where the problem starts. The Social Media People Problem. ” perspective.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Remember how I traveled to Orlando, Fla., a couple of months ago? Well, if you don’t remember… I did. And I had a blast, talking about measurement. The PRSA Orlando chapter took excellent care of me; and as part of the arrangements, they organized a car service to pick me up from my hotel and take me to the venue at which I was speaking. Have a look at this video to see what I mean.

The Foundation Of Social Business

Twist Image

Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for the brands that embrace this newfound opportunity. For others, they simply don't know where to begin. This will be well-worth your time. altimeter group. business.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.