Sat.Apr 28, 2012 - Fri.May 04, 2012

SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

Your sites have been audited, improvements have been made and there is more to come in the road map. The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. Sounds good, but are your efforts working?

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software.

Trending Sources

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

This is a guest post from Craig Robinson. Getting proper return on investment for Facebook advertising can be tricky. First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers.

How To 123

The Case for Building a Fiercely Loyal Community


This is a guest post by Sarah Robinson, President and CEO of Sarah Robinson Co. She is a seasoned business coach, strategist, advisor and speaker who helps business owners set their companies apart from the pack.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Statistics on Women at Work


From the MBA @ UNC Blog : (tip o’ the hat to Joe Gerstandt for the find). Women today are making professional strides at an unprecedented level. Women are starting businesses at 1.5 times the national average, a 20 percent increase over the last decade.

Should Brands Give Up on QR Codes?


Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous.

Google’s Latest Slap – How Un-natural Links May Affect Your SEO

Puzzle Marketer

Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings.

SEO 66

5 Tips for Great Content Curation

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How’s your community manager doing?


Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers.

8 Tips for Using QR Codes in Marketing


QR codes are a good way to get consumers involved, to keep them engaged and interested in what you have to offer. Here are 8 tips for using QR codes in your marketing campaign. Use QR Codes for Contact Information.

Tips 60

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance.

Say Hello To ShowPony

Jason Yormark

It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered. Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig. The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. I’m so vain. As the dust settles a bit, I am excited to share a new venture I am over seeing as part of my increased role at Strategies 360.

A World Gone Social

Learn how companies must adapt to survive.

The Impact of the Social Customer: Changing Your Organization from the Inside Out


Learning to Say…

Waxing UnLyrical

There’s a lot of advice for small business owners to learn to say no. To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. It’s hard to follow that advice, especially when we most need it.

Pinterest: Early Best Practices From Firebelly


Brands are still relatively new to Pinterest. I’ve been working on several brand programs on Pinterest over the last several months. I’ve come up with a few early “best practices,” based on our work, that brands should consider before launching a Pinterest program.

Digital Marketing Puzzle – #8889

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

SEO 52

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Custom Tailoring 2.0 - "Dress Code" is Set to Become the Zappos of Tailoring

Stay N' Alive

Back in October I had the opportunity to visit Hong Kong for business. While I was there I decided to get a custom suit made. I'm a sucker for a good suit!

Cost 49

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less.

The Foundation Of Social Business

Twist Image

Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for the brands that embrace this newfound opportunity.

Don’t Let Hackers Crash Your Blogging Party


This is a guest post by Robert Regehr. Are you a full-time blogger earning a living from your WordPress blogs or an aspiring Problogger with your first taste of the freedom that comes from blogging?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Remember how I traveled to Orlando, Fla., a couple of months ago? Well, if you don’t remember… I did. And I had a blast, talking about measurement.

How To Plan a Successful Hybrid Program


Hybrid events are changing. They began as an alternative way to connect a remote audience to a live, in-person event. However, organizations soon realized that providing remote attendees “a seat in the back of the room” does not translate to a compelling online experience.

The Panic Over Pinterest

Twist Image

By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since. well, the last hottest thing (let's call it Instagram for argument's sake), then (not even twenty-four hours later), I'm on a flight home, reading USA Today when the top headline for the Money section is: " Pinterest growth curve levels off." " So, that's it?

Why Most Businesses Fail At Social Media Marketing

Small Business Mavericks

Back in the good old days, before the Internet came into existence, every business had a bricks and mortar presence somewhere. Marketing was hard work, and it didn’t always come cheap either. It has taken a long time, but those same bricks and mortar businesses are now turning to the Internet to market their goods and services. They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Does Size Really Matter When it Comes to Klout?

Shift Digital

I remember the moment I learned about Klout. My good friend Jenn Dove and I were sitting at our desks at work and she told me that I had a high score. To be honest, I didn’t even know what the coveted word “klout” meant. All in all, I was happy to hear that I had high score.

Klout 44

Toon Time: All Hands on [Tweet]Deck

Waxing UnLyrical

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

The Business (To Business) Of Social Media

Twist Image

"Why aren't there more case studies of business to business organizations using social media?" " I get asked this question all of the time. The truth is that most people are not looking hard enough.

ROI 42

How Honda Reverses Brand Communication on Pinterest


Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.