Sat.Oct 03, 2020 - Fri.Oct 09, 2020

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Social Media Marketing on Reddit, Twitch and Quora

Social Media Today

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

Reddit 218
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Facebook Ad Dimensions and Character Limits

Jon Loomer

When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things. When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement.

Facebook 215
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Steps To Take When Your Twitter Engagement Is Dropping?

SocMed Sean

Watching your Twitter engagement drop can be a painful thing. Don't just accept it, though, learn how to evaluate your content and find ways to engage your Twitter followers. The post Steps To Take When Your Twitter Engagement Is Dropping? appeared first on SocMedSean - Social Media Sean.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Many readers tweeted, and one resounding question was: What if I already started my agency but it’s not really getting attention?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Antitrust Investigation Recommends Major Changes to Facebook, Google, Apple and Amazon

Social Media Today

The big tech players could be in for major changes after a 16-month investigation by The House Antitrust Subcommittee found that they do hold monopoly power in their respective markets.

Apple 217
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How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. You can create organic videos or use video in ads, it doesn’t matter. But you need to take advantage of the ability to target and exclude the people who watch your videos.

More Trending

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How to Sell on Instagram: Your Step-by-Step Guide

agora pulse

Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Did you know that as this writing, Instagram has over one billion active monthly users? Yes, billion. Instagram now is a global marketplace, and in the U.S. alone, 37% of adults use Instagram.

Instagram 179
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YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce

Social Media Today

YouTube is testing a new process which would enable creators to tag and track all products in their video clips, essentially turning YouTube into a major product showcase.

YouTube 218
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How to Create a Facebook Custom Audience Based on Your Customer List

Jon Loomer

When running Facebook ads, advertisers have multiple steps of the funnel to attack. One key step of that funnel is the existing customer base. There are multiple ways to reach these people, but one way is by creating a custom audience based on your customer list. This is one of the oldest methods of remarketing to a brand’s existing audience, but that doesn’t mean that you should neglect it.

List 198
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Moving from social listening to understanding media consumption, that is, culture

Audiense

How does the internet change culture? What should we make and communicate in order to be relevant to that culture? These questions are at the heart of Jay Owens ’ work as a research & insight consultant specialising in social media, trends and innovation.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Make the Most out of Virtual Events on Social Media

Ignite Social Media

Since COVID-19 hit, we’ve seen almost all major events move online and people scrambling to figure out how to make them work. From Hollywood award shows to industry conferences, they’re all virtual in some capacity. By now, it’s likely you’ve sat through a conference or event yourself and have seen an array of ways these can be conducted; some informational and entertaining, some maybe not as exciting.

Eventful 141
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Twitter Announces New Election Integrity Measures as We Head Into the Final Weeks of the US Presidential Campaign

Social Media Today

Twitter has announced some new election integrity measures, including a ban on calls for intimidation at polls and retweet warnings on questionable claims.

Twitter 218
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Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

Jon Loomer

As an advertiser on Facebook, you need to be aware of frequency. This is the number that tells you how often you’ve reached the average user with your ad during a given period of time. There’s no hard or fast rule on what frequency is too high for a period of time, but the fact of the matter is that you don’t want to overwhelm your audience with ads.

Facebook 195
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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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A guide to content ideation & development

Sprout Social

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled.

Content 143
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New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

Social Media Today

A new survey conducted by research firm Piper Sandler has found that Snapchat is the most popular app among teen users in the US, followed by TikTok.

Report 218
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Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. And if you aren’t driving traffic to your website, you’re losing the ability to create audiences and remarket to these people. Right? Well, not entirely. Lead Form Custom Audiences help fill in the gaps.

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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . You might find yourself saying: “We already have a corporate style guide!” And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to build a social consumer segmentation methodology from scratch

Audiense

Social media has allowed marketers, researchers and strategists to have access to a wealth of incredibly detailed information available. However, according to creative digital strategist Edward Bass , the main issue the marketing industry faces is trying to understand it through the lens of a 60 years old research method.

How To 126
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Twitter Tests Making 'Quote Tweet' the Default Retweeting Option

Social Media Today

Twitter is looking to make more users add their own thoughts to their retweets by removing the current menu of retweeting options in the process.

Twitter 218
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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

[This article has been updated and rewritten since its original publication.]. Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion?

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How to add Text on Images – 3 Ways to Make your Visuals Pop!

Socially Sorted

Need to add text on images? There are ways to make your “text on image” pop and stand out on social media. In this post we look at 3 easy ways to make your text overlays “pop” over any image background. BY DONNA MORITZ | PUBLISHED 9 OCTOBER, 2020 Posts on this blog may contain affiliate […]. The post How to add Text on Images – 3 Ways to Make your Visuals Pop!

How To 128
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#340: Landing Page Not Converting? Here’s What To Do!

Amy Porterfield

Just like you, your landing page is a big deal. And when it isn’t converting… it’s just the pits. Can I get an amen? Luckily, there are a few minor adjustments that you can make to your existing landing page that will have it converting like hotcakes before you know it! With some of my […]. The post #340: Landing Page Not Converting? Here’s What To Do!

Marketing 126
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Facebook Strengthens its Stance Against QAnon, Banning All Pages, Groups and Accounts Linked to the Movement

Social Media Today

Facebook is ramping its action against the QAnon conspiracy theory, with an expansion of its rules around what is no longer allowed in relation to the movement.

Groups 206
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Facebook Interest Targeting: How Your Profile is Targeted (The Good and Bad)

Jon Loomer

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. When it comes to targeting my ideal audience with Facebook ads, I’ve always seen interest targeting as the last resort.

Yahoo 191
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You Need Digital Marketing Now for Leads and Revenue

Socialmedia.biz

You can safely say that the experience of customers is at the heart of digital transformation. With COVID-19 and the need for social distancing, businesses are having to respond aggressively with digital marketing strategies if they want to remain competitive. . Every business needs to plan their marketing strategy carefully and choose the ones that ensure more profitability. .

Marketing 112
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Your Brand Can Use Social Media To Increase Word Of Mouth

Forbes Social Media

You can’t just list your brand on Google, post your product offerings on Facebook, and then expect the comments, shares, and engagement to come pouring in. You’ve got to give customers something of value—something that’s worth talking about.

Brands 115
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Google Shares Insights into Key Halloween Costume Trends

Social Media Today

Google has released its 2020 'Frightgeist' listing of Halloween trends, which could help in your themed tie-ins and marketing efforts.

Trends 215
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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Let’s take a closer look at what these are, how you can create them, and how you might use them. What Page Engagement Audiences Are. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

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How to Effectively Use Digital Marketing for Real Estate

Socialmedia.biz

Over the last few years, marketing in various industries has shifted to the digital space. Real estate is no different, seeing that clients are beginning their journey with online research. Therefore, it would only be wise to embrace the shift as a realtor and make the best out of it. Here are a few tips on how you can effectively use digital marketing for real estate. 1.

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#AgencyLife in the new year: 6 client retention strategies to help your agency grow

Sprout Social

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021.

Strategy 110