Sat.Mar 11, 2017 - Fri.Mar 17, 2017

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This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Public Relations Coordinator , American Staffing Association – This public relations coordinator supports the director of public relations and the chief operating officer of the association.

The Challenges and Solutions of the PESO Model

Spin Sucks

A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution. The post The Challenges and Solutions of the PESO Model appeared first on Spin Sucks. Communication PESO Model adam sanders aesop communications model peso model challenges peso model solutions problem with peso strategic objectives

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Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. So how can you get in on the action? And how can you use Snapchat to grow your business? Ready?

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How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning. Often it’s the people you meet and the networks you develop that provide the real value of attending conferences. That’s where the value of social media kicks in. Let me show you how.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The 5 Aspirational Brands Millennials Are Obsessed With

Pixlee

Did you know millennials are the largest living generation? With 75.4 million people between the ages of 18 and 34 (as of 2015), it’s no wonder brands everywhere are trying to make their mark within the millennial demographic

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[Cool Infographic Friday] How Online Reviews Can Either Make or Break Your Business

SocialFish

Tip o’ the hat to Megan Arevalo for this good one ! By the way since were on the topic – Are you using an association management system or online community platform? Help your peers by adding a review of your technology for the former or the latter ! . photo credit). Cool Infographic Friday

Five Tips to Get Your Media Pitches Opened and Read

Spin Sucks

According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results. The post Five Tips to Get Your Media Pitches Opened and Read appeared first on Spin Sucks. Communication Media Relations 24-hour pitching boost ceo peer groups media pitching media relations michael smart pr dream team

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Top 5 Facebook Trends & How to Implement Them

Sprout Social

It seems like every time you check the news, there’s something new going on at Facebook. It can be challenging to keep up with all the latest changes and updates. But we’ve got you covered with a few of the latest Facebook trends we’ve seen. These Facebook trends aren’t the shiny new features that may or may not take off. Facebook Live. How to Execute a Successful Facebook Live Video.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Well, that’s totally possible! TV/films.

The Secret to Better Web Writing

SocialFish

It might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them. If you put text on a website or send emails as a form of business communication from your company, you are a writer. It’s time you started acting like one. The real secret.

The Big Question: Executive Media Training

Spin Sucks

As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. Here’s what they said. The post The Big Question: Executive Media Training appeared first on Spin Sucks.

The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted. B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. So, where's the rub?

A World Gone Social

Learn how companies must adapt to survive.

Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Fan Base. Kia - Soul.

How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. But something more critical to consider is how will your campaign impact the business? What Can You Quantify?

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Career Choice: Find Your Dream Job by Finding Yourself

Spin Sucks

Career choice is an evolving process to figure out how you best contribute to the world. Laura Petrolino provides tips to help you do what you love and find a role which fits you best. The post Career Choice: Find Your Dream Job by Finding Yourself appeared first on Spin Sucks.

The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

How many brands are creating content that you just can't wait for? . Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've been looking at this content marketing space for some time now. My blog, Six Pixels of Separation , started back in 2003. It wasn't the first corporate blog. It won't be the last. Since then, we've seen so many new and exciting forms of media (text, images, audio and video) come into their own. On top of that, we've seen platforms grow beyond many of our own wildest imaginations.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto. Until I get an invite to the Zuckerberg-Chan estate for some one-on-one time, I decided to get some insight by turning to my trusty Facebook Barometer. Fraserway RV Rentals.

The Art of Asking for Important Introductions

Meltwater

One of my favorite things about the startup world is how generous people are about… Read More.

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Four+ Tips to Help You Get Over Your Fear of Video

Spin Sucks

Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. Gini Dietrich and Tony Gnau team up to show you how. The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks. Social Media Video diy video selfie tony gnau video chat zoom

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this? The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards. Clinton. Trump.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 17 Best Photo Editing Tools

Webbiquity SMM

Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Photos grab our attention. 3 ) Pixlr.

5 Tips to Help You Become a Better Communicator and Leader

Meltwater

For a few years, you couldn’t open your news feed without seeing an article dedicated… Read More.

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Seven Reasons Live Video is the Hardest Form of Content Marketing

Spin Sucks

With the advent of Snapchat, Facebook, and Instagram Live, live video is the hottest thing in content marketing. However it is also the hardest one to master. Dev Sharma shares the reasons behind it and more. The post Seven Reasons Live Video is the Hardest Form of Content Marketing appeared first on Spin Sucks.

How Lifestyle Brands Nail Millennial Marketing

Pixlee

As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide. It now appears that Stories are actually expanding into a few new countries (Chile, Greece and Vietnam) for testing. Now, Facebook users can share stories within the main Facebook app. To access the camera, simply swipe right on Facebook’s mobile app. Over 1.7

PR Career Paths May Take Different Turns

Meltwater

No two stories are alike when it comes to PR careers. That’s because a career… Read More.

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Three Marketing Lessons from the Rise and Fall of Pokémon GO

Spin Sucks

What caused the fall from grace of the famous Pokémon GO? Tony Tie has the story, marketing lessons learned, and how marketers can avoid the same rise and fall. The post Three Marketing Lessons from the Rise and Fall of Pokémon GO appeared first on Spin Sucks. why brands should educate users Word-of-Mouth Marketing

How to Present Your B2B Social Media Planning Deck

Simply Measured

Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear. Give Some Background. As always, start with the data. This portion of the deck should include: External research and trends.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.