Sat.Mar 11, 2017 - Fri.Mar 17, 2017

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth.

Trending Sources

How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning.

How to Transform Your Brand in 30 Days on Social

Simply Measured

What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences. But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out.

Things That Go Tweet in the Night

Waxing UnLyrical

This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

Social Media Stress is Real

SocialFish

This post originally appeared on Mizz Information. Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress.

The 5 Aspirational Brands Millennials Are Obsessed With

Pixlee

Did you know millennials are the largest living generation? With 75.4 million people between the ages of 18 and 34 (as of 2015), it’s no wonder brands everywhere are trying to make their mark within the millennial demographic

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Hard Things About The Hard Thing Called "Digital Transformation"

Twist Image

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted. B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with.

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How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

[Cool Infographic Friday] How Online Reviews Can Either Make or Break Your Business

SocialFish

Tip o’ the hat to Megan Arevalo for this good one ! By the way since were on the topic – Are you using an association management system or online community platform? Help your peers by adding a review of your technology for the former or the latter ! . photo credit).

Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

Facebook has today begun to roll-out testing of Facebook Stories to a number of new countries. Facebook Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Correction : A previous version of this post noted that Facebook Stories was rolling out worldwide. It now appears that Stories are actually expanding into a few new countries (Chile, Greece and Vietnam) for testing.

A World Gone Social

Learn how companies must adapt to survive.

3 Top Omnichannel Strategies

Meltwater

These days, there’s a social network for just about everything. As a brand, it can… Read More.

Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this? The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story.

Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]

Buffer Social

When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics. Cold emailing or messaging, following up, following up again, and then sometime down the line, closing the deal.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Tips to Help You Become a Better Communicator and Leader

Meltwater

For a few years, you couldn’t open your news feed without seeing an article dedicated… Read More.

Feed 30

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master.

How to Present Your B2B Social Media Planning Deck

Simply Measured

Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear. Give Some Background.

The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

How many brands are creating content that you just can't wait for? . Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've been looking at this content marketing space for some time now. My blog, Six Pixels of Separation , started back in 2003. It wasn't the first corporate blog. It won't be the last.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Lifestyle Brands Nail Millennial Marketing

Pixlee

As brands seek to tackle the challenge of marketing to millennials, they are discovering that it’s not just a product they need to sell, but a lifestyle. The concept of a “lifestyle brand” has grown in popularity because it uniquely captures the attention of the millennial shopper

The Art of Asking for Important Introductions

Meltwater

One of my favorite things about the startup world is how generous people are about… Read More.

6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)

ProBlogger

This is a guest contribution from Shane Barker. Planning to expand your reach and grow your readership? As a blogger, you regularly produce valuable content that your audience loves. But what if you could provide your readers with something beyond your blog posts and eBooks?

How to Grow Your Instagram 300% in 5 Months and Begin Selling

The Social Media Hat

So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? I think only one person knows for sure and he lives in Palo Alto.

News 29

PR Career Paths May Take Different Turns

Meltwater

No two stories are alike when it comes to PR careers. That’s because a career… Read More.

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[VIDEO] Minute Masterclass: How does social data power a campaign?

Audiense

Welcome to the latest Audiense ‘Minute Masterclass’: the fifth in a series of videos that’s in and out faster than a small child whose father is being interviewed live on the BBC. At last year’s Social Media Week London, we noticed that data was the word on everyone’s lips.