How Social PR Pros Can Measure What Really Matters
SEPTEMBER 2, 2016
As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). But do we, really? . Measuring what does (or may) not matter. My Social PR Posse and I had a good laugh the other day when Alex Brown poured his heart out to us. First, to clarify: we laughed WITH Alex, not AT him. Because we’re not horrible people.