Sat.Aug 27, 2016 - Fri.Sep 02, 2016

How Social PR Pros Can Measure What Really Matters

Waxing UnLyrical

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). But do we, really? . Measuring what does (or may) not matter. My Social PR Posse and I had a good laugh the other day when Alex Brown poured his heart out to us. First, to clarify: we laughed WITH Alex, not AT him. Because we’re not horrible people.

5 Tips For A Successful eCommerce Business

The Realtime Report

5 Tips For A Successful eCommerce Business. The eCommerce business is on the rise and more and more shoppers are choosing this as a buying platform. Some of the most successful online brands are Amazon and Alibaba. They’re proof that eCommerce businesses have created an impact on society and today there are around 206 million online shoppers and the number will continue to increase.

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Trending Sources

Free images for your content marketing

Janet Fouts

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either. Enjoy. Social Media Tips and Tricks Social Media Tools copyright images

Why Your Online Friends Are Not Friends

Ari Herzog

Every story about social media eventually mentions Dunbar’s number , a theory popularized by psychologist Robin Dunbar about the relationship between the size of your brain and the size of your average social group. He proposed that 150 friends is the average cognitive limit that our brains allow for stable relationships. It is therefore irrelevant how many friends you claim to have on Facebook, Twitter, Instagram, Snapchat, and other social media sites.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Duet, the Multitasking App That Will Make You Sing

Waxing UnLyrical

Guest Post by Emma Hawes. The most annoying thing while multitasking across devices and programs is trying to remember which program you are running where. This can quickly become confusing. Well, those days are over with Duet , a program that allows your iPad to function as a computer monitor. What makes this cool? Duet allows for perfect harmony between all the programs you have to run. Confusion abounded. The first time I had multiple screens in front of me was as a junior in college.

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Drug Research Barrier Set To Be Removed

The Realtime Report

Drug Research Barrier Set To Be Removed. According to officials, the Obama administration has plans to do away with a big roadblock that has been hindering marijuana research. This could potentially spur broader scientific study of marijuana and its use in treating a wide array of diseases and medical conditions across many states in the country.

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Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016. Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes. The agency, recently named the Social Agency of the Year Worldwide in the Corporate Social Media Awards, named its current Chief Operating Officer Deidre Bounds as President of the agency, effective 9/1.

#SocialPR Spotlight: Kim Fredrich

Waxing UnLyrical

Today in the Social PR Spotlight, I’m excited to introduce you to Kim Fredrich of The Stylish Marketer. I haven’t known Kim long, but my good friend Shannon Mouton-Grey pointed her to me and the Social PR Posse. Shortly thereafter, Kim signed up as a Virtuoso. Since then, I’ve been more and more impressed with someone who isn’t just really smart, but really kind and fun to boot. Ladies and gentlemen, meet Kim Fredrich! .

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06. With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. I n this digital age, we’re expected to keep up on never-ending news and trending topics. We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources.

[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

Audiense

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. It began with an audacious claim, that Eric would swim the 20 mile wide English Channel that separates the UK and France on one condition: 10,000 British people had to declare on social media that they believed Kronenbourg to be the supreme beer. Announcement très important. Cantona to swim the Channel. Will you support Eric? LeBigSwim https://t.co/PZGErCXzZF.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

4 Brand Opportunities for Instagram Stories

Ignite Social Media

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. Behind-the-Scenes Content. Instagram Stories offers brands even more opportunity to create behind-the-scenes content that really shows off their culture.

Prepare for PR Crisis with These 6 Tactics

Meltwater

Preparing for a PR crisis requires getting out of the mindset that keeps us busy… Read More.

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Really Good Emails (Email Marketing Best Practices & Ideas)

Cody Ward

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. I recently discovered some fellow email geeks and innovators at ReallyGoodEmails.com who have curated, captured, and categorized thousands of emails for our viewing pleasure. They take quick snapshots and categorize them them for easy reference. Some key categories below: Activation. Alerts. Announcement. Featured Product. New Article. Newsletter. Notice. Onboarding.

Find and Activate Influencers With Insightpool

Convince & Convert

Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates. Social Media Strategy

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Hire Me! – Social Media Networking for the Job Hunter

Ignite Social Media

You recently graduated college and you are ready to take on the world! You have a degree and you think you are one hot commodity in this big world! Hey, you even added a few connections on LinkedIn. Your connections are not just your friends but maybe a few key people at your dream companies. You know you are awesome, so why won’t “this dream company” hire you? Here are a few tips to help you network and make real connections in a social media world.

The Modern CMO: Ways to Overcome Brand Measurement Challenges

Meltwater

Today’s marketers are under more pressure than ever to measure performance and quantify the impact… Read More.

L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

September has already started and that means the end of the holiday season… So now you’re back in the office with plenty of energy, we want to share with you our favourite campaigns of this week. Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly. Welcome back and ENJOY the trends! L’Oreal celebrates diversity with #YoursTruly.

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Why I Never Appreciated WiFi Data Until Now

Ari Herzog

This shows the past three days of total data usage. Click to zoom. Days after installing Data Usage Monitor on my phone (and that’s a link for Android phones), I started to understand my data dependency. The app teaches me the benefit of connecting to wifi hotspots instead of relying on my phone provider’s wifi. I never thought about connecting my phone to my apartment’s wifi. I now do that. I don’t think about it. My phone auto-connects.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

You’re Too Old for Facebook’s New App | Social You Should Know

Ignite Social Media

Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. Lifestage is Facebook’s New High School Only App. If you’re 22 or older, you can download Lifestage, but you’ll be blocked from seeing any content.

Social Media Marketing Statistics Highlight the Importance of Trustworthy Engagement

Meltwater

The role of social media manager is often relegated to junior staff. If you're considering… Read More.

Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola

Audiense

Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Keep reading to find out more! Summer gets yummy with KFC. KFC ’ s marketing team seems to have become crazy as they’ve launched a sunscreen with fried chicken perfume.

Stop Producing Noise

Ari Herzog

We spend too much time producing and consuming noise because we assume that people want to read everything we write. How vain of us. We don’t think about the stuff that everyone else is writing. We know we need to focus on finding the signals hidden inside the noise. We know it’s a difficult task. Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Search Twitter Like James Bond

agora pulse

You’re a lot more like James Bond than you think. You’re sophisticated, adventurous (you’re working with new media!), and you likely have more access and higher security clearance to the company’s social media accounts than your CEO does. That means that you also have access to the best tools to do your job, and one of those tools is Twitter search. “What did you expect, an exploding pen?” ” (Q in Skyfall ).

25+ Conversation Starters with the Speakers of Content Marketing World

Meltwater

Ann Handley’s got the inside scoop from Denmark on LEGOs, Joe Pulizzi wants marketers to… Read More.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another.

How to Leverage Newsjacking Without Being a Jerk

Convince & Convert

Tapping into trending news is part of what keeps web content relevant and real for readers. Newsjacking is simply taking newsworthy events and piggybacking your content to capture (hopefully) some of the search traffic. Ultimately, this can help increase your site views, as well as sales or profits. However, when done poorly, newsjacking can make you a jerk. highlight to tweet) News isn’t just fiction that’s out there on the internet—this is real life for real people.

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Facebook Instant Articles: How to Get Started for Business

Rebekah Radice

Wondering what Facebook Instant articles are or why they should matter to your business? Just look at how mobile is changing the way we browse the web. Every day the demand grows for faster sites and a better user experience. According to Kissmetrics , 47% of consumers expect a web page to load in 2 seconds or less. And 40% of people abandon a website that takes more than 3 seconds to load. That’s a lot of potential contacts gone in the blink of an eye.

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PR Outreach: Learning from Chipotle’s Crisis

Meltwater

Introduce the IssueA crisis isn’t the only high-stakes situation in which your pitch simply has… Read More.

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Get On the Map! 5 Free Local Listings Submissions

Cody Ward

I was recently working with a start-up that desperately needed some help getting the word out for their products and they weren’t’ showing up anywhere. Additionally, their business required that customers find them on a map. Being a start-up they didn’t have the funds to invest in some of those “premium service” offers to bulk submit and manage updates to your listings for a monthly fee.

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What is My Agency Supposed to Do with Social Listening?

agora pulse

Have you ever wished you could be a fly on the wall when people are discussing you or your brand? Well, what if I told you there is a way to listen in without turning into an insect? Defined as the process of monitoring digital conversations, your agency can use social listening to understand what customers are saying about your brand and industry online. Create a stream for influencers. The first step is to find out who is talking about you online.

How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work)

The Social Media Hat

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. In fact, many freelancers and agencies stay away from offering social media services because it's so time-consuming. However, this is a field that is growing exponentially, and you don't want to miss out just because of the time crunch.

Sidekick 9/18-9/24

Meltwater

Foliage isn't the only thing piling up in September. Fall headfirst into autumn events like… Read More.