Sat.Jun 18, 2016 - Fri.Jun 24, 2016

How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Guest Post by Jim Dougherty. What is distributed content and why should you know about it? A huge challenge to integrated communications is to maintain a consistent message across multiple platforms. Yet with social media platforms, oftentimes messaging is controlled by the user.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns.

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8 Agorapulse Features That Will Make Your Life Easier (and you won’t find anywhere else!)

agora pulse

There are tons of social media management tools out there. We’re happy to be among the top 5 according to users in this latest infographic. And who says size matters? This report says that we rank highest for user satisfaction.

12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More. Blog PR

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

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More Trending

#measurePR Recap (June 2016): Live from #AMECSummit

Waxing UnLyrical

You know what’s awesome about a digital event? Doing it live from a REAL event! As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London.

Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Most likely not enough. Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road.

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Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue.

How Your Clients Are Strangling Your Agency – And What You Must Do to Stop It

agora pulse

I’m sure your agency focuses on the money it brings in — but how well does it pay attention to the money that goes out? If you’re serious about your agency’s profitability you need to keep track of that latter bit.

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What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print….

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Create Maximum Content with Minimal Hassles

Convince & Convert

Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog.

5 Ways An MBA Can Help Entrepreneurs

The Realtime Report

5 Ways An MBA Can Help Entrepreneurs. A Master of Business Administration (MBA), whether you earned it from an institution such as Northeastern University’s D’Amore-McKim School of Business , is perceived to be highly beneficial. This type of degree is costly, but many believe it is money well spent.

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5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Don’t you think you are missing one crucial channel? Give a thought to it again. Have you pondered on building a solid video marketing strategy? If not, you are losing a huge chunk of your prospects.

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3 Tactics to Improve Your Social Media Process

Ignite Social Media

“Working hard doesn’t necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.” ― Edmond Mbiaka. Here at Ignite Social Media we embrace the core values of #AlwaysLearning, #Collaboration and #ClientSuccess.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

From Brexit to Nexit – Who’s Next After UK Votes to Leave EU

Talkwalker SM

The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality.

SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)

Socialmedia.biz

Post by Nirav Dave. Capsicum Mediaworks. L et’s be honest. Almost nobody knows everything about how SEO (search engine optimization) really works. It’s a bit of a black art, and Google especially has been less than forthcoming in communicating best practices.

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12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More. Blog PR

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How to Plan for Success with Your July 4th Social Media Content

Ignite Social Media

July 4 th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Image via Unsplash. Social media engagement and community building is such an important piece of growing consumer advocacy. Humanizing your brand by adding a voice helps consumers relate to you. But what about you relating to them?

5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . Why is blog traffic important?

Falling Into a PR Internship

Meltwater

Summer is finally upon us, which means a well-earned break for college students around the… Read More.

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Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. That and more in this week’s Social You Should Know. Microsoft Buys LinkedIn – A Sign of Things to Come?

Will Business Accounts Change Instagram?

Jenn's Trends

There has been a lot of excitement recently about the announcement that Instagram will introduce business profiles to the platform. Inevitably, there are some mixed feelings on this – there always are when we change a platform we know and love.

What Kind Of Content Do Buyers Love [Infographic]

Social Selling Masters

When it comes to content, buyers tend to prefer visual content. Why is this so? Did you know that people can process images 600,000 times faster than text? People retain 80% of what they see, but only 20% of what they read and 10% of what they hear.

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How to Succeed in the Crowded Content Marketing Competition – and Prove It with Media Measurement

Meltwater

Research shows that content marketing holds advantages over online advertising. Consumers prefer to discover digital… Read More. Blog Content Marketing

3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you are tracking to hit those benchmarks, congrats!