Sat.Dec 06, 2014 - Fri.Dec 12, 2014

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers?

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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?

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Are You These 5 Things? Then You’re Hired.

Jason Yormark

Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. The Wall St.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round.

More Trending

Simple and Affordable Resources for Creating a Website


There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month.

How to Put the Customer First With Human Marketing

Convince & Convert

The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones.

Why Facebook’s Updates (probably) Won’t Kill Your Business


There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be.

Apple Deletes Over 500 Domain Names

Bill Hartzer

Apple has deleted over 500 domain names this week, and decided not to renew these domain names. Most of these domain names were registered by Apple exactly one year ago, and after coming up for renewal they have not renewed them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Web CEO SEO Software Platform Review


You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Image via The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket.

How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.

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What are Twitter Offers & How Can a Brand use Them?


Twitter recently announced the launch of a new type of Twitter card. It is exclusive to the U.S. market right now, but plans are underway to expand it. The basic idea behind Twitter Offers is that it will allow advertisers a better way to track their ROI from Twitter.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Google Removed Carousel from Google Search Results

Bill Hartzer

Google has removed the Google Carousel from the search results.

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Why Last Week’s FTC Twitter Violation is a Total #GameChanger

Convince & Convert

Image via Shutterstock. If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big.

The Importance of Localized Branded Content on Social Media


The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand?

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Why You Should Make A Map of Your Website

Small Business Mavericks

Do you have a map of your site somewhere? It’s a good idea to take the time to make one, preferably on paper and big enough to be on the wall for planning sessions. If you have a big whiteboard, that can work, but those things are easy to erase accidentally. Here’s why this is a good idea: You can see if your site makes sense. A logical site structure is a pleasure to explore.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Google News Shutting Down: It’s Not Profitable

Bill Hartzer

Google has decided to shut down its operations in Spain , and will no longer include any Spanish publishers in Google News.

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How to Drill Down to Your True Target Audience

Convince & Convert

Image via If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course.

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Who Can Benefit From Outsourcing Payroll?


Outsourcing payroll functions is an excellent option for companies that want to operate more efficiently and at a reduced cost.

3 Conversion Psychology Principles to Use in Sales Copy

Writtent Blog

Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.”

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

A Few Good Reasons To Add HTTP/2 Support To Your Site

Small Business Mavericks

Isn’t technology wonderful? Those words come to mind when I read Billy Hoffman’s article on Moz. HTTP/2: A Fast, Secure Bedrock for the Future of SEO is a well-written explanation of why HTTP/2 has been developed, what it can do for your site, and how to add HTTP/2 support to your site. Why Is HTTP/2 A Good Idea?

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Social Media ROI’s Missing Ingredient

Convince & Convert

(watch video to see my son artistically photo bomb me). Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics.

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SoundCloud Mobile App Adds iPhone Playlists Feature


The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users.

5 Things You Need to Know About Copywriting 

Writtent Blog

Image source. Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well.

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Will 2015 Be The Year SEO Dies?

Small Business Mavericks

As I look at the increasing number of predictions for next year, one that keeps popping up is the idea that SEO is dead. Or not. It’s hard to tell, isn’t it? The problem with predictions is that we don’t actually know what will happen. Look at all the predictions in the past, and the number of really funny ones about “the future” are the stuff of comedy. Here’s My SEO Prediction For 2015. SEO is growing up.

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How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. barimogil Tweet This. Much More Than Sales.

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Bill Hartzer Weekly Update – December 7, 2014

Bill Hartzer

Domain Name SEO Search Engine Registration scam, Google SERPs Instagram Date Mistake, 7Search Accused of Traffic Stealing. Last week was a very short week because of the Thanksgiving holiday here in the USA, so I decided not to send an update. There are a few significant updates since then, including two Google Penguin updates, and a few other posts worth mentioning. Domain SEO Service Registration Scam.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People? Bing and Yahoo tend to be favored by specific demographics: slightly more women than men. households with children. households with incomes over $75,000. college graduates.

How to Use Tumblr and Automated Tweets to Drive Awareness

Convince & Convert

Tweetable Moments It’s all about keeping it relevant and providing content that is really useful and helpful to people. barimogil Tweet This. Much More Than Sales.