Sat.Dec 06, 2014 - Fri.Dec 12, 2014

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers?

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[Cool Infographic Friday] How to Google

SocialFish

Betcha didn’t know you didn’t know how to Google, did you…! Cool Infographic Friday

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The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand?

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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Remember when PR people weren’t expected to be “math” people? Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I ?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are You These 5 Things? Then You’re Hired.

Jason Yormark

Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process.

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How to Use Reddit to Boost Your Marketing through the Roof

Webbiquity SMM

Guest post by Scott Masson. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.

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Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round.

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.

Bookmark This: How To Find Out What Google Knows about You

SocialFish

Found this fascinating article on Medium by someone at a company called Cloud Fender. Here’s the first three of six tips for how to find out everything Google knows about you. Want to find out all the things Google knows about you?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Domain SEO Service Registration Corp. Domain Registration Scam

Bill Hartzer

Unfortunately, there are still people out there, like Domain SEO Service Registration Corp., who feel that they can get away with offering “search engine submission” services.

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Simple and Affordable Resources for Creating a Website

Kikolani

There are a lot of myths that hold people back from creating their own website. You have to sign up for a ton of services. You have to learn how to design and code, or hire high-end consultants to design and code. You have to spend hundreds a month.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

Image via BigStockPhoto.com. When it comes to consumer spending, online content and social conversations have a huge impact on how and what people choose to buy. As marketers, we create content in order to persuade and engage with customers. But modern consumers are skeptical and savvy.

The key to great digital storytelling

SocialFish

Love this deck from Simon Mainwaring about digital storytelling. See what you think! Di-Day Slides from Simon Mainwaring. ————– ( photo credit ). Content Strategy

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be.

Web CEO SEO Software Platform Review

Kikolani

You want to know the secret to a comprehensive SEO strategy? You and all SEO enthusiasts. But it’s not a secret. Any successful SEO strategy requires a good deal of time on-page optimization, keyword research and other similar endeavors.

How to Put the Customer First With Human Marketing

Convince & Convert

The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones.

Creating content that works

SocialFish

You may remember the fabulous Amy Vernon presenting this content for one of our hottest webinars in the past. Well, here’s an updated deck for you! Creating Content (That Works) from Amy Vernon. ——— ( photo credit ). Content Strategy

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. The Wall St.

Apple Deletes Over 500 Domain Names

Bill Hartzer

Apple has deleted over 500 domain names this week, and decided not to renew these domain names. Most of these domain names were registered by Apple exactly one year ago, and after coming up for renewal they have not renewed them.

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

Image via CreativeMarket.com. The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket.

What are Twitter Offers & How Can a Brand use Them?

Devumi

Twitter recently announced the launch of a new type of Twitter card. It is exclusive to the U.S. market right now, but plans are underway to expand it. The basic idea behind Twitter Offers is that it will allow advertisers a better way to track their ROI from Twitter.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Who Can Benefit From Outsourcing Payroll?

Idaconcpts

Outsourcing payroll functions is an excellent option for companies that want to operate more efficiently and at a reduced cost.

Google Removed Carousel from Google Search Results

Bill Hartzer

Google has removed the Google Carousel from the search results.

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Why Last Week’s FTC Twitter Violation is a Total #GameChanger

Convince & Convert

Image via Shutterstock. If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big.

3 Conversion Psychology Principles to Use in Sales Copy

Writtent Blog

Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.”

SoundCloud Mobile App Adds iPhone Playlists Feature

Devumi

The SoundCloud mobile app is a key part of the SoundCloud experience. The SoundCloud mobile app team is always working hard to create a better experience for users.

Google News Shutting Down: It’s Not Profitable

Bill Hartzer

Google has decided to shut down its operations in Spain , and will no longer include any Spanish publishers in Google News.

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How to Drill Down to Your True Target Audience

Convince & Convert

Image via BigStockPhoto.com. If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course.

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8 Successful Content Marketing Strategies

Writtent Blog

Image source. Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming.