Sat.Aug 16, 2014 - Fri.Aug 22, 2014

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

Vocus 229

Realtime Marketing: How To Plan For The Moment

The Realtime Report

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you.

How To 193

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia). Messages have removed from the Facebook mobile app.

More Trending

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

Meme 224

Snapchat: The Stash Pocket Of The Millennial Generation

Firebelly

360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most.

Mobile 191

Facebook mention: for celebrities only

Sherrilynne Starkie

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa.

[Cool Infographic Friday] How’s Your AMS?

SocialFish

Are you an association professional using an association management database? Have you posted a review of it yet yet? Or even better, are you on the market for a new CRM or member management software?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Monday Roundup: Attitude

Waxing UnLyrical

Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

B2B 211

Why Location-Based Monitoring is Critical to Your Social Media Listening Program

Convince & Convert

If You Don’t Have Thick Skin, Get Off the Internet.

Techipedia: Tamar Weinberg

Within the last 6 weeks, I’ve begun to understand why Facebook is such a narcissistic medium. If you’re sad, no one wants to deal with you. They may give you support, but if every post was sad and depressing, that trickles down to how you ultimately end up feeling.

Association Social Media: National Society of Accountants

SocialFish

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#ALSIceBucketChallenge & Social Media: 3 Must-Reads

Firebelly

By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done, Social Media ALS ice bucket challenge ice bucket challenge

Manual vs. Automated SEO: Which Is Right for You?

Convince & Convert

Image via BigStockPhoto.com Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website.

SEO 156

Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Although it should be noted that all versions of the app have a rating of 3.5 stars.

SMS 140

Association Social Media: American Land Title Association

SocialFish

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Are you using old skool strategies with new media tools?

Janet Fouts

Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand.

Tools 199

Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes.

Buy 156

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

Meme 130

How to Rock Your Social Customer Service

Techipedia: Tamar Weinberg

Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications , but because they come from so many different directions, it also requires a toolset.

How To 184

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why I List My Facebook Friends

Ari Herzog

Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.”

List 151

The 3 Key Ingredients in a Successful Influencer Pitch

Convince & Convert

Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a recording and the slides here.

Monday Roundup: Attitude

Waxing UnLyrical

Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

B2B 130

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any other questions about what we covered, or how we can help with your SEO & SEM, you’re always welcome to leave us a comment or contact us directly. What is SEO?

Review 100

7 Lies About Freelance Writers You Believe

Writtent Blog

Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. Before I became a full-time freelance writer, I fell prey to many of the same myths that I now work actively to dispel.

How to Build an Email List That Generates Revenue

Convince & Convert

As a marketer, entrepreneur, or business owner, you’re always looking for a way to keep the fire going between you and your customer. To keep the connection alive.

List 150

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights.

Managing Feedback

Idaconcpts

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names.