Sat.Aug 16, 2014 - Fri.Aug 22, 2014

Writing tricks for content marketers

Sherrilynne Starkie

Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that.

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Are you using old skool strategies with new media tools?

Janet Fouts

Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand.

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Snapchat: The Stash Pocket Of The Millennial Generation

Firebelly

360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most.

Mobile 189

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia). Messages have removed from the Facebook mobile app.

#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

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More Trending

Why Location-Based Monitoring is Critical to Your Social Media Listening Program

Convince & Convert

Here’s a question for those of you who engage in some type of social media monitoring for your organization: If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event?

Facebook mention: for celebrities only

Sherrilynne Starkie

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa.

Monday Roundup: Attitude

Waxing UnLyrical

Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

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#ALSIceBucketChallenge & Social Media: 3 Must-Reads

Firebelly

By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon. 5 Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done, Social Media ALS ice bucket challenge ice bucket challenge

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Manual vs. Automated SEO: Which Is Right for You?

Convince & Convert

Image via BigStockPhoto.com Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website.

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Why I List My Facebook Friends

Ari Herzog

Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.”

List 151

Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version. Although it should be noted that all versions of the app have a rating of 3.5 stars.

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#IceBucketChallenge: Yea or Nay?

Waxing UnLyrical

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch.

Meme 130

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Can’t Buy Me Love: How to Avoid Social Media Fraud

Convince & Convert

It’s so easy to fake it online. You want a hundred thousand Twitter followers? You can buy them. You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes.

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How to Rock Your Social Customer Service

Techipedia: Tamar Weinberg

Ever wonder how to manage the constant flux of customer service complaints (or praises) via social media? It requires a mindset of tuning into those communications , but because they come from so many different directions, it also requires a toolset.

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Are Your Customers Worried About Security?

Small Business Mavericks

It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read.

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Monday Roundup: Attitude

Waxing UnLyrical

Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

B2B 130

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 3 Key Ingredients in a Successful Influencer Pitch

Convince & Convert

Recently, I participated in a free Webinar with TapInfluence (a great sponsor of Convince & Convert) called The 8 Things Influencers Can Do For You. I wrote a post about the webinar, and included a recording and the slides here.

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. If you have any other questions about what we covered, or how we can help with your SEO & SEM, you’re always welcome to leave us a comment or contact us directly. What is SEO?

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7 Lies About Freelance Writers You Believe

Writtent Blog

Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? You’re not alone. Before I became a full-time freelance writer, I fell prey to many of the same myths that I now work actively to dispel.

#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Build an Email List That Generates Revenue

Convince & Convert

As a marketer, entrepreneur, or business owner, you’re always looking for a way to keep the fire going between you and your customer. To keep the connection alive.

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Managing Feedback

Idaconcpts

Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names.

Twitter Popular Tweets Update: Content Forced into Newsfeeds

Devumi

Twitter has been doing a lot lately to start looking like Facebook Lite , or like an Instagram with a more instant appeal. Their new “Popular Tweets” feature is one of those moves.

5 Tips For Landing Pages That Convert

Small Business Mavericks

“If you are sending website visitors directly to your homepage, you are throwing away the money and effort you spend driving traffic.” ” – Lara Stewart. Sometimes we need to be reminded about the basics again. This observation about landing pages is the opening sentence of a post on OroCRM titled, “ 5 Rules for High-Conversion Landing Pages ” and these practical observations should have you looking at your website with the idea of putting them into practice.

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How to Build a Social Media Empire by Running with Scissors

Convince & Convert

Tweetable Moments Brands, please pay attention. crafttestdummy Tweet This Just Get Started When Jenny started her blog Craft Test Dummies 6 years ago, she knew she wanted to leave room to expand (that’s why it’s not called just Craft Test Dummy).

How Nano-Coatings Began and Where They Are Headed

Idaconcpts

Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water.

New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

There’s no questioning the fact that Instagram has lots of uses for social media marketers. It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera.

4 Ways Your Blog Can Encourage Response

Small Business Mavericks

I sure hope you have a blog for your business, because this is one of your biggest tools for communicating and actually connecting with your customers. Your blog is how your readers get to know you and feel like there’s a relationship — particularly when you can start a conversation that becomes a dialog.

How to treat your website visitors so that they fall in love with you

Absolute PA

Your website. Your most precious piece of marketing collateral. Your home on the web. You own it and you can do whatever you want with it. You’re not at the mercy of a third party webspace like Facebook. They make the rules and can change them whenever they fancy.

Buy 92

Cheap. Efficient. Elegant.

Twist Image

How good is Hollywood at showing us the Internet on screen? Not The Matrix , but reality. Whether it''s text messages or the Internet, have you ever wondered why text messaging and web browsing is so poorly done in movies and on TV?

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