Sat.Jul 05, 2014 - Fri.Jul 11, 2014

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends.

20 Expert LinkedIn Guides

Webbiquity SMM

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

5 Reasons Your Facebook Contest Failed

Firebelly

Not every Facebook contest is a success. Here are five common reasons why they fail. #1: 1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest.

Match Makers go Social by Breaking Stereotypes

Waxing UnLyrical

[Ed: The tradition of arranged - as opposed to "love" - marriages has been practiced in India for centuries, and is still a thriving and commonly accepted practice on the sub-continent. A relatively recent proliferation of matchmaking sites is bringing the tradition in step with the tech age.].

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

[Cool Infographic Friday] Why Video is the Best Form of Engagement

SocialFish

by Fiverr. More like this.

More Trending

Top 8 Reasons Your Earned Media Team Is Failing 

Firebelly

If you’re thinking about investing in earned media efforts, you need to ask yourself — how can I do something that is interesting TO MY AUDIENCE? The concepts that are interesting to you, and the concepts that are interesting to your audience are not always the same concepts.

Team 192

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? My husband and I celebrated our 15th wedding anniversary on Monday.

Brands 187

[Cool Infographic Friday] Why Video is the Best Form of Engagement

SocialFish

by Fiverr. More like this.

Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook.

News 180

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention.

Brands 171

Top 5 Marketing Optimization Stories

Firebelly

A lot has happened over the past week, including the much needed revamp of Google Places into a new suite of tools now called Google My Business. Take a look at some of this week’s top stories to help you optimize your marketing strategy. How to Spot the Weakest Part of Your Blog Post (and What. Blog Content Marketing

Kill The Drudgery Of Social Media With IFTTT

SocialFish

You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets.

Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not.

Sports 178

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 12 Startups I’ve Invested In and Why

Convince & Convert

I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

Yet another awesome deck from Danielle Brigida of the National Wildlife Federation and Farra Trompeter from Big Duck.

Vine Adds Loop Count, Updating Video Views in Realtime

The Realtime Report

Last week, Vine introduced a “ Loop Count ” metric that shows users and marketers how many times people are watching, (or looping) their videos.

Video 153

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Forget Your Social Strategy. What’s Your HR Strategy?

Convince & Convert

Image via BigStockPhoto.com I’m a firm believer that no one should “own” social. Owning social does not only lead to bias, but it is usually not scalable. As everything I do is through the lens of a global, multi-branded enterprise, I’m big on scalability.

The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. I know that’s a really long title for this post, but I wanted to get to the point with the headline.

Google 130

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

Yet another awesome deck from Danielle Brigida of the National Wildlife Federation and Farra Trompeter from Big Duck.

Content Marketing In The Social Age

Atom Thought

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Ikea Russia Launches First-Ever Instagram Website

Convince & Convert

File this one under: Why didn’t we think of that? Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Designed for mobile users, the website lives on Instagram through the @ikea_ps_2014 handle.

Throwback Thursday: Altavista Search Engine, Circa 1996

Bill Hartzer

Back in 1996, I was spending my spare time (early mornings and evenings) trying to rank web pages that I built in raw html code. There were no WYSIWYG editors out there, or at least I didn’t have access to any. I created websites using notepad and html code. And it worked really, really well.

[Cool Infographic Friday] Why Video is the Best Form of Engagement

SocialFish

by Fiverr. More like this.

How to keep your business growing when life smacks you round the chops

Absolute PA

Life sucks sometimes. Grief, illness, heartbreak, burnout – none of us are immune from the blows that life deals us. And, when you are your business, they compound the stress and worry because everything stops with you. The success or failure of your business is in your hands.

Energy 110

Six Steps to Turn Jargon-Monoxide into Human Speak That Connects

Convince & Convert

Jargon. We’ve all heard it, done it, and regretted it after. Jargon is more than just lazy; it’s marketing air pollution. I call it “Jargon-Monoxide Poisoning,” and it costs you more than you think. Jargon is more than a turn-off to your prospects and customers.

Cottonelle Social Media Fail

Bill Hartzer

In what appears to be yet another Corporate America social media fail, Cottonelle inappropriately used the viral news that LeBron James is returning to Cleveland to tweet out a message to their followers to use Cottonelle brand toilet paper and flushable wipes.

[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU.

Survey 234

Basics of Planning a Digital Marketing Campaign

The Marketing Blog

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social media