Sat.Jun 14, 2014 - Fri.Jun 20, 2014

Weekly Roundup: Personal Branding

Waxing UnLyrical

Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Enjoy! Why Personal Branding? For Lifelong Employability.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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How to Prepare For A Search For A Social Media Marketing Agency


Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”? Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing.

How to Measure Social Media Success for Your Small Business


With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Good Storylines Make For Great Fundraising

Waxing UnLyrical

G uest Post by Vipin Shri. Storytelling can be found in everything. Memories are made of stories. Good storylines imprint right into the minds of an audience, sometimes permanently. Image: E. Phillips Fox [Public domain], via Wikimedia Commons. That’s probably why the author of The Seven Basic Plots: Why We Tell Stories , Christopher Booker, argues that every story in film, literature, and mythology throughout time is based on one of seven great storylines.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter.

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The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. They produce the in-product help videos and the Massive Open Online Courses (MOOCs). Basically, their goal is to make everyone smarter with analytics and data. They are “ amplifying what people are saying in the industry from a tips, best practices standpoint. ” And then also getting new products in front of users.

3 Reasons Why I Tweet

Ari Herzog

Amazon emailed me about their new streaming music service. I am already a dedicated Spotify user and wondered why I would use this new one. I tweeted this reflection. I am already a #Spotify user. Why would I use Amazon #PrimeMusic ? — Ari Herzog (@ariherzog) June 16, 2014. A local newspaper reporter didn’t understand why I tweeted that. For Dave and everyone else, there are three reasons why I tweet: 1. Share resources.

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Will Pinterest Go Public?

The Realtime Report

It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom. That’s right; a hotly-anticipated IPO seems to be just around the corner.

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How To Determine Your Use Case To Work With Your Future Social Media Marketing Agency


Or Mix Cases Are More Common Than You Think So you’ve done some introspection and you’ve decided that you might want to work with a social media marketing agency. Before you rush off to talk to a few firms (or don’t), think about what it is you’d like to get done. What’s the challenge? Social Media Marketing use cases

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why it’s easier for B2B to measure content marketing

Convince & Convert

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). link] For more of this series (and others) please subscribe to my YouTube channel.

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Rethinking Blog Comments Again

Ari Herzog

3, 0, 1, 0, 0, 0, 2, 1, 0, 1, 0, 0, 2, 1, 3, 1, 1, 7, 5, 3, 8, 0, 2, 0, 8, 0, 4, 1, 3, 1, 0, 9, 0, 0, 3, 4, 1, 2, 2, 4, 2, 0, 0, 7, 4, 5, 0, 1, 2, 0, and 3. If you look at every blog post I wrote in 2014 in reverse chronological order from yesterday’s post rationalizing why I tweet to my first post on branding , the above numeric series indicates how many comments people wrote on each post. This includes my comments, too. Look at the zeroes. Why do I allow people to comment if few do?

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 300 million members.

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Two Things To Think About With Mobile Marketing

Small Business Mavericks

The whole smartphone thing has changed the way that business operates, hasn’t it? As mobile devices get easier to use, a lot more of us are expecting a level of responsiveness that was unheard of ten years ago. I know that there are still parts of your customer base that don’t have them, but that number is getting smaller all the time. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

Image via Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. As a result, the future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge to their advantage.

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But It Is Not Mundane, Meg!

Ari Herzog

She thought I’d be bored. She tried telling me my workload would be the same every day. I suppose she wanted me to agree. I didn’t yield from my passion for the job. I had already met with the chief of staff and the deputy chief of staff. Meg was a project manager and part of the executive secretariat in the Governor’s economic development office. I knew the three of them would later talk about me before any recommendation to the Secretary himself.

Social Networking Stats: World Cup Draws 58 Million Facebook Users On First Day, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 300 million members.

Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. This shift in mindset also shows a warming towards potential industry topics on the program that can be far more relevant to practice.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 3 Most Important Traits of a Great Social Agent for Your Business

Convince & Convert

Image via There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy ? Social agents grow your business by sharing your content online to amplify your message. While they may never do business with you, they do business for you by recommending you to others.

An Experienced View Of AdWords

Small Business Mavericks

Earlier this month, Frederick Vallaeys wrote his first post for Search Engine Journal. What You Need To Know About AdWords Quality Score From A Former Googler is a pretty good start, and I am looking forward to his input in the months ahead. Mr Vallaeys was on the Quality Score team at Google’s AdWords division. He says: “I saw it evolve from a simple CTR algorithm to an advanced machine learning system at the core of much of Google’s financial success.

Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Whoops, Facebook Just Released an App by Accident – Facebook is working on a new app, Slingshot, that will be a competitor to Snapchat; it was accidentally released last Monday, but then disappeared (Slate). Facebook 11.0

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent Blog

Want to maximize your blog traffic? Sure you do. In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. Most of these are for WordPress, but there are two browser plugins toward the end. Again, I hope you these helpful.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup

Convince & Convert

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.

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#Milaap4Hope: A Global Conversation on Sustainable Giving

Waxing UnLyrical

I know you’re expecting your Monday roundup today. Sorry! Also, sorry for not being here last week, stuff happened, and… … you don’t really want to know the rest, do you? Besides! We’re back! What else matters?! What matters is this. Today is my client Milaap ‘s 4th birthday. And while that is definitely a reason for cake, Coldstone Creamery , etc., more than anything it is a reason to celebrate the ways we can collectively make a big impact through small acts.

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. smartphone users following the World Cup plan to communicate through Facebook while watching the event, according to eMarketer. Facebook (53%), tied with SMS(phone texting), beat out Twitter (28%), phone calls (25%) and Skype/chat apps (18.8%).

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If Your People Pin, You Should Pin Too

Small Business Mavericks

The people you are trying to reach might not use Pinterest, but it’s a lot more probable that they do. The popular social site drives a lot of traffic with its visual appeal and home-grown talent show, so businesses have been learning to get in on the site’s success. Eighteen months ago, the business account was created and things have been popping ever since. New tools for businesses on Pinterest are in the works!

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Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services. But, there is a surprising amount of false information that is accepted as social media conventional wisdom. RadiumOne , an enterprise advertising platform that operates the

15 Blog Design Hacks to Maximize Social Sharing

Writtent Blog

Image source. Generally, when online marketers discuss social media marketing, we straightaway start thinking about headlines , content quality , and content marketing strategy. While those three are definitely all very important factors of a successful social media marketing strategy, there’s still one important component we often forget to consider: blog design.

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ECIS2014 – New Views on Social Networks


Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. This is what he had to report. .

Do What You Do Best (Delegate The Rest)

Small Business Mavericks

Have you ever looked at a wildly successful person and wondered, “how do they do it all?” ” Most of us have asked this question at one point in our lives. The answer to your question is simple — they don’t do it all. They delegate some stuff. This is particularly true with business and marketing. You know why? Because marketing is only a part of what your business is all about (unless your business is marketing).

Time For Digital Transformation

Twist Image

How much will marketing change in the next five years? It''s hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second business book, CTRL ALT Delete. It really was an incredible evening (and book launch) that hosted over three hundred guests, who came and watched a conversation about the book with Seth Godin (you can watch the full video of the presentation below).

74% of World Cup Viewers Use Social Media During the Games

Convince & Convert

It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games. Social gives brands the power to engage and influence consumers second by second.

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