Sat.Jun 14, 2014 - Fri.Jun 20, 2014

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant.

B2B 282

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

What to measure in social media

SocialFish

Jason Falls spells it out for ya here. Awesomeness. Prove It from Jason Falls. ————— ( photo credit ).

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Weekly Roundup: Personal Branding

Waxing UnLyrical

Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world.

Brands 232

More Trending

How to Prepare For A Search For A Social Media Marketing Agency

Firebelly

Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”?

How to Name Your Private Online Community

SocialFish

This post is by Ben Martin and originally appeared on the Avectra blog. We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! ———-.

#Milaap4Hope: A Global Conversation on Sustainable Giving

Waxing UnLyrical

I know you’re expecting your Monday roundup today. Sorry! Also, sorry for not being here last week, stuff happened, and… … you don’t really want to know the rest, do you? Besides! We’re back! What else matters?! What matters is this.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Seeking Savvy Social Media Manager For Owned Media Team

Firebelly

Social Media Manager (Owned) and The Overall Firebelly Environment As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach.

Team 194

[Cool Infographic Friday] FIFA World Cup – the only infographic that matters

SocialFish

Following the World Cup Finals draw, Bloomberg’s BSports gave each team a distinctive rating, and then simulated each match of the tournament over 100,000 times in order to provide an accurate projection for every potential outcome of the World Cup.

Good Storylines Make For Great Fundraising

Waxing UnLyrical

G uest Post by Vipin Shri. Storytelling can be found in everything. Memories are made of stories. Good storylines imprint right into the minds of an audience, sometimes permanently. Image: E. Phillips Fox [Public domain], via Wikimedia Commons.

ECIS2014 – New Views on Social Networks

Mindjumpers

Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Determine Your Use Case To Work With Your Future Social Media Marketing Agency

Firebelly

Or Mix Cases Are More Common Than You Think So you’ve done some introspection and you’ve decided that you might want to work with a social media marketing agency. Before you rush off to talk to a few firms (or don’t), think about what it is you’d like to get done.

New Social Media Tools for the Social-Tech-Savvy

SocialFish

Here’s what I’m presenting RIGHT NOW at ASAE’s Marketing, Membership and COmmunications Conference. Follow the hashtag #MMCCon ET5 to see the tweets from the session. I will update this post after the fact with suggestions for more good tools collected from the audience!

Tools 217

Will Pinterest Go Public?

The Realtime Report

It’s no secret that Pinterest has been steadily gaining steam in the social sphere for the past year or so. Now the once-budding social “scrapbooking” site looks to be taking the next major step toward Internet superstardom.

Tumblr 182

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Tweetable Moments Be known as the expert on your brand and industry. adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. They produce the in-product help videos and the Massive Open Online Courses (MOOCs).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Two Things To Think About With Mobile Marketing

Small Business Mavericks

The whole smartphone thing has changed the way that business operates, hasn’t it? As mobile devices get easier to use, a lot more of us are expecting a level of responsiveness that was unheard of ten years ago. I know that there are still parts of your customer base that don’t have them, but that number is getting smaller all the time. With the increase in mobile marketing comes a pretty steep learning curve for a lot of businesses.

[Webinar 6/25] Content Strategy Field Guide

SocialFish

Register Now. ICF Interactive and Adobe have teamed up with Advertising Age to show you the ins and outs of developing your very own targeted content strategy and building the ultimate personalized customer experience.

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

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Why it’s easier for B2B to measure content marketing

Convince & Convert

This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

B2B 157

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent Blog

Want to maximize your blog traffic? Sure you do. In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful.

SEO 89

TODAY: Global Impact Sparks 24-Hour Global, Digital Celebration

SocialFish

What if I told you that there’s a new, more sustainable model of giving that doesn’t include charity at all? Actually, I told you about this already.) In 2010, three entrepreneurs determined to fundamentally change the way people fund and impact communities, created just that.

Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook.

News 182

The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal.

Trends 148

Who’s Posting On Your Social Media Accounts?

Small Business Mavericks

Did you know that the leader of a very small business is usually the one handling the social media stuff? But most of them just post when they feel like it. I think that might be a clue about why their business is “very” small. WebProNews has a nice infographic about the way Most “Very” Small Businesses Are On Social Media, But Have No Strategy. It’s the results of a survey by Endurance with input from 596 respondents.

15 Ways to Get More Customers from Your Blog

Writtent Blog

If you’ve jumped onto the content marketing bandwagon and kick-started a blog on your business website, you may have discovered that generating customers from your blog isn’t all as easy as you originally might have thought.

World Cup Social Media Fever: 53% of US Smartphone Users Plan To Use Facebook To Discuss The Games

The Realtime Report

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S.

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The 3 Most Important Traits of a Great Social Agent for Your Business

Convince & Convert

Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy ?