Sat.May 24, 2014 - Fri.May 30, 2014

#measurePR Recap: Richard Bagnall Returns

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat.

73% of Chinese Adults Online Are Using WeChat

The Realtime Report

Social media is prevalent among Chinese internet users ages 16-64; nearly 85% have a Qzone account (the most popular social network in China) and roughly half (50%) are monthly active users on the service.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

The CiscoLive Experience

Janet Fouts

I just got back from #CiscoLive last week. Man, what an event! 27,000 people poured into Moscone center in San Francisco, and Cisco invited 20 of us to attend as VIP social media ambassadors hand picked by Bryan Kramer of PureMatter.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Critical Thinking and Thinking Critically

Waxing UnLyrical

Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums.

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Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Facebook.

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More Trending

Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. Digital media. New media. Online media. Social media. The list goes on. Why are we fighting to be the expert and guru in each of these subcategories?

Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

photo courtesy: Getty Images . As social media becomes more prevalent, business owners are faced with numerous legal issues. What can I say? How can I say it? Who is going to take issue with my content? As with any new opportunity, there are certain associated risks.

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

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11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Adding Facebook Pages to Lists is Harder

Ari Herzog

Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts.

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The Basics of Intellectual Property

The Social Media Incubator

photo courtesy: Getty Images. A trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of good of one party from another.”

How Calvin Klein Has Created Dialogue With Customers


This post is written by Stine Haarløv, who has applied for an internship at Mindjumpers. Stine studies Film and Media science at Copenhagen University. In 1981, Brooke Shields starrred a Calvin Klein commercial: “You wanna know what comes between me and my Calvins ? Nothing.”

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Are You Overlooking the Most Valuable Real-Time Marketing Strategy?

Convince & Convert

There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

17 Words You Must Use in Your Headlines [+Examples]

Writtent Blog

Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your readers attention.

What Can a Transcription Service Do For Your Small Business?


Today’s small business owners are savvier than ever; the most successful business owners have mastered the art of balancing when it comes to day-to-day operations. The decision to outsource certain aspects of the business can save owners an abundance of time and money.

Twitter Flags Kanye West Kim Kardashian Wedding Photos as Sensitive Material

Bill Hartzer

Just recently, Kanye West posted photos of his wedding with Kim Kardashian on his Twitter account. These are great photos, and just the typical wedding photos.

Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Writing Tips For Better School Websites

The Social Media Incubator

Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy? Do you have pages of content and are struggling with what really needs to be on the website? You are not alone.

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SEO & Blogging = a Match Made in Heaven?

Writtent Blog

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status.

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This SEO Quiz Is Helpful And Fun, Too

Small Business Mavericks

Okay, most quizzes don’t strike us as fun. But Moz just put out theirs and I enjoyed it. Take the SEO Quiz and Rule the Internet has just enough humor to keep the fifty randomized questions from dragging out and it only takes about fifteen minutes to do it. The good stuff is at the end of the quiz. Once you’ve gone through the multiple-choice SEO questions, you can see all those questions with your answer and the correct answer marked.

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A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack

Convince & Convert

Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

8 Tips to Boost Your Twitter Brilliance

Absolute PA

“What can I tweet to benefit my business?” ” If every time I was asked this question and someone brought me a cup of tea and a slice of cake, I’d be one happy lady. This is the question I’m asked most of all.

New video: The Art of Social Selling

Koka Sexton

Hootsuite came to San Francisco a few months ago to film a piece on social selling. It was an awesome opportunity. What I wasn’t expecting was Evan Aagaard the video producer to arrive with a full crew and some fancy equipment.

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Has Google’s Panda Update Affected You?

Small Business Mavericks

There’s been a lot of talk swirling around the latest update of Google’s Panda algorithm. This 4.0 version was supposed to be “kinder and gentler” while getting rid of spammy stuff and encouraging quality content. But some pretty big names have taken a hit, according to the Motley Fool’s look at How One Google Algorithm Update Can Kill A Business. I think it’s interesting because it is from a stock investor point of view.

How PassionRoses Reached Out to the Right Celebrity at the Right Time

Convince & Convert

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses.

What is the future of communications? #futurecomms14

Danny WhatMough

For the last few years I’ve been working with the PRCA on a project looking at what the PR agency of the future will look like. It’s is a topic that I’m very interested in, especially seeing as there is so much disruption and change happening within our industry.

The Most Impressive Trends In Digital Media

Twist Image

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist has been putting together these annual trends for a long while, and they are - without question - the definitive view on what''s happening online (and how this affects business).

Why You Should Audit The Content On Your Site

Small Business Mavericks

Search Engine Journal just put out an excellent guide for site owners called How To Conduct A Content Audit On Your Site. It is pretty much self-explanatory, and guides you in a step-by-step process from beginning to end. It’s good and I can’t improve on it so I’m suggesting you use their guide for doing this important process. I want to talk about why auditing your content is so important. An audit is a careful check or review of something.

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Using Social Media to Win Hearts in Financial Services

Convince & Convert

Tweetable Moments It’s really an engage-first-and-sell-later mentality. MikeToner Tweet This Members First Michael has been working with Navy Federal Credit Union for only a few months, but already he sees the cultural differences of a credit union versus another financial institution.

How To Double Your Revenue By Giving Your Work Away For Free


Image via Flickr user FutUndBeidl. This is a guest contribution from author Tom Morkes. I know what you’re thinking: what’s the catch?

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Before You Quit For That Next Job.

Twist Image

My buddy*, Scott Monty , left his position at Ford. Scott is a well-known entity. He changed the game for big brands and social media. This is a big deal. This is big news. He leaves Ford as being one of the global leads on social media. It''s not his title, but rather what he accomplished at this organization that is so staggering.