Sat.May 24, 2014 - Fri.May 30, 2014

Social Media Crisis Management for B2B


Murphy’s Law states that anything that can go wrong will go wrong. This remains true in the world of social media.

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How Calvin Klein Has Created Dialogue With Customers


This post is written by Stine Haarløv, who has applied for an internship at Mindjumpers. Stine studies Film and Media science at Copenhagen University. In 1981, Brooke Shields starrred a Calvin Klein commercial: “You wanna know what comes between me and my Calvins ? Nothing.”

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#measurePR Recap: Richard Bagnall Returns

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat.

5 Writing Tips For Better School Websites

The Social Media Incubator

Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy? Do you have pages of content and are struggling with what really needs to be on the website? You are not alone.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are You Really Building Trust with Social Media?


As far as social media goes, building trust is one of the few goals that I can safely claim is a staple in the field of professional social media activity.

More Trending

Critical Thinking and Thinking Critically

Waxing UnLyrical

Does critical thinking always have to be critical? I’ve been teaching at Johns Hopkins (the MA/Communication program) for some years now. I started out teaching in person, but now I teach both my classes completely online. As such, class discussions take place in online forums.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)


This post originally appeared on the Avectra blog and is reposted here with permission. Part 1 is here (and here on Avectra ). ——– For years, we’ve been talking about disruptions caused by Web 2.0 or whatever version of the Web we’re on now.

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest: Users can now share multiple photos on Twitter via web and the Android app. Facebook.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. Consider this: you have about 7 seconds to grab your audience’s attention. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows.

Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

photo courtesy: Getty Images . As social media becomes more prevalent, business owners are faced with numerous legal issues. What can I say? How can I say it? Who is going to take issue with my content? As with any new opportunity, there are certain associated risks.

Cool Social Tools: Cursor42


This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ————-. Wondering where they are?

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Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why visuals are the most important element of content marketing

Convince & Convert

This is the fifth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

The Basics of Intellectual Property

The Social Media Incubator

photo courtesy: Getty Images. A trademark is “a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of good of one party from another.”

[Cool Infographic Friday] Linkbuilding through Outreach


This one tickled my fancy. To better understand the need and importance of ethical and organic link building, back in 2012 Google released its Penguin algorithm update. It is estimated that Penguin affected close to 3.1% of all English language search queries when it was released.

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The CiscoLive Experience

Janet Fouts

I just got back from #CiscoLive last week. Man, what an event! 27,000 people poured into Moscone center in San Francisco, and Cisco invited 20 of us to attend as VIP social media ambassadors hand picked by Bryan Kramer of PureMatter.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks.

Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. Digital media. New media. Online media. Social media. The list goes on. Why are we fighting to be the expert and guru in each of these subcategories?

17 Words You Must Use in Your Headlines [+Examples]

Writtent Blog

Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your readers attention.

What Can a Transcription Service Do For Your Small Business?


Today’s small business owners are savvier than ever; the most successful business owners have mastered the art of balancing when it comes to day-to-day operations. The decision to outsource certain aspects of the business can save owners an abundance of time and money.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Are You Overlooking the Most Valuable Real-Time Marketing Strategy?

Convince & Convert

There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days.

Adding Facebook Pages to Lists is Harder

Ari Herzog

Facebook recently announced a new layout for Facebook pages. Of the many changes is a feature I desperately miss: the ability to add a page to an interest list. Look at the following screenshots from old and new layouts.

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Twitter Flags Kanye West Kim Kardashian Wedding Photos as Sensitive Material

Bill Hartzer

Just recently, Kanye West posted photos of his wedding with Kim Kardashian on his Twitter account. These are great photos, and just the typical wedding photos.

27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority.

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Why Great Marketing Isn’t Always Done “At Scale”

Convince & Convert

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them.

8 Tips to Boost Your Twitter Brilliance

Absolute PA

“What can I tweet to benefit my business?” ” If every time I was asked this question and someone brought me a cup of tea and a slice of cake, I’d be one happy lady. This is the question I’m asked most of all.

People Get Sued For Doing This OnLine - Social Media

Social Media Network Marketing

? People Get Sued For Doing This OnLine Here is a situation: Suppose You were browsing through a huge Retail Site and You come across a product that catches your desire and now you just cannot live without. So you buy it and eagerly await its arrival. When it arrives, You rip it open and see it - and find it''s. terrible. Disappointed, you go back to the same WebSite and leave a Negative Review to warn others and also this way you are informing the Company and venting your anger.

SEO & Blogging = a Match Made in Heaven?

Writtent Blog

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status.

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