Sat.May 10, 2014 - Fri.May 16, 2014

Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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Success: It All Starts with “PR”

Waxing UnLyrical

Occasionally I have bursts of “Wow, that’s interesting!” thinking that surprise even me. A recent episode was triggered by a realization that many of the important words that we bandy about in the business world start with the letters “PR.”. Although I don’t usually refer to my profession with just those two letters…I prefer to say the words “public relations”…the practice is common and I’m okay with it. Then it hit me. “PR”

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#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

Converseon Study: Social Interactions More Likely To Be Neutral

Firebelly

Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will. Blog listening social interaction sentiment

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

I generally don’t tell clients they need the premium version of the LinkedIn profile unless they are actively seeking work, new hires or work in sales , but I upgraded recently to give it a spin and I’m finding “Who’s viewed your profile” to be a goldmine of information for myself and my business, Learn more about who, why and how. I can see who views my profile, learn more about them and how they found me over the last 90 days.

Monday Roundup: Sustaining Relationships

Waxing UnLyrical

A week ago, I woke up in Key West, in a room overlooking the Gulf of Mexico. Today, I woke up at home, overlooking… my dog. The Gulf of Mexico was (is) breathtaking, as was Harvard Medical School (that’s me in HMS!), but for the long haul, I’ll take my family – which includes my dogs – any day. Creating initial connections can be a piece of cake. However, maintaining and nurturing those relationships is a whole different ball game.

More Trending

The advancement of mobile augmented reality (& what that means for marketers)

Firebelly

If you’re a gamer, you are all too aware of augmented reality and how awesome (or not) it can be. But now augmented reality is seeping into ecommerce for a more “real life” experience for its users. So, what does this really mean for all involved? Augmented reality is a computer generated visual for its. Blog mobile augmented reality

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3 Super Quick Facebook Tips to Increase Fans

yMarketingMatters

Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. It should look like this: To do this, follow these steps: Go to your personal profile. On your timeline cover image, click on “Update Info”.

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Why I Dance

Waxing UnLyrical

Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media.

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 300 million members.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Well, there is a lot more to it for businesses than that aspect. Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. And you’ve heard all that nonsense about Google+ being a ghost town?

Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

While I don’t consume every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I never miss an article or episode from. Mike Vardy’s website, Productivityist.com , and his podcast, Mikes on Mics , with Michael Schechter are two of those. If there is a new productivity tool or technique, Mike has likely already tried it. He has a straightforward approach to his writing.

Lesson Learned in Shutterfly Email Slip Up

The Social Media Incubator

On May 14, many Shutterfly customers received a surprising email. The email contained a message that congratulated the customers on their “new arrivals.” ” The message took many by surprise as they have not had a new addition to their families. Shutterfly intended the email to only go out to those customers who had recently purchased baby-related items from them.

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E!’s Instagram Wall Brings Social TV To A New Level

The Realtime Report

We’ve all seen plenty of news about Twitter and social TV — but what about Instagram? Last week, E! News and E! Online announced a move into uncharted territory: using Instagram for social TV. Known by many for its coverage of the red carpet at award shows, the entertainment channel has now created an “ Instagram Wall ” to showcase top celebrity accounts on Instagram. The 10 Hottest Celebrities on E!’s

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why Canva is Taking Over Visual Social Media

Convince & Convert

Tweetable Moments It’s important to communicate separately on each platform in a way that works. pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. “Even if you are not writing a blog post or a book at the moment, you are writing.” ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media.

Happy 7th Birthday to My Blog

Ari Herzog

Today is the seventh birthday of my blog! It’s seen three URLs, multiple names, and many designs. If you’ve never visited the archive , you can trace my first blog posts about apartment life and the environment and see when I started writing about digital media. For instance, here’s a piece from May 2007 critiquing a website. Today, I’d write that much differently with screenshots and an accompanying video. Progress.

Big Data Isn’t The Answer

Small Business Mavericks

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. I agree completely! Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. When it comes to that many zeroes, I’m not sure the human brain is able to even function, which is why computers and software are essential tools today.

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Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Twitter. Twitter video ads now play with one click – Twitter’s one-click video (which was available to Amplify media partners back in March) is now open to advertisers and brands (AdWeek).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to get approval for marketing strategy shifts

Convince & Convert

Image from BigStock.com Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each of these situations, I received the same question from an audience member: “I work at a big company with entrenched marketing processes. How can we possibly move to creating marketing that’s totally different and useful?”

Declutter and Set Yourself Free

Ari Herzog

I decluttered my bookshelf a few days ago. Call it spring cleaning. This was an important task because its located within eyesight of my desk and its appearance affects my productivity. This is the bookshelf before cleaning. This is the bookshelf after cleaning. Evident from the many times I’ve rearranged the bookshelf before — and other areas in my apartment — it’s obvious I own too much.

Don’t Overlook What Only Your Business Can Do

Small Business Mavericks

Social media marketing tends to have a global outlook, but it is built on a local foundation. With today’s technology, kids in Guam videochat with moms in Pennsylvania for Mother’s Day, even though Guam had that holiday the day before they spoke. That is pretty overwhelming if you think about it too hard. Guam is 14 hours ahead of the mainland US so they have a motto: America’s Day Starts Here.

Social Networking Stats: Moms on Facebook, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 300 million members.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Why the best content is about marketing sideways

Convince & Convert

This is the third in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ).

Why Storytelling Matters: a Data-Driven Explanation

Writtent Blog

. Image source. There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts. If you’re unsold on just why brand storytelling is important, that’s fine. In fact, it’s wise to question everything.

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When Is It Time To Call In The Professional?

Small Business Mavericks

Do you have someone in your home (or maybe it’s you!) who just hates to spend good money paying somebody to do what they know they could figure out if they had the time? The classic example is fixing the sink. First you have to research the problem and solution, then you need to go to the hardware store and purchase the tools and supplies, and finally there’s the actual process that always is trickier than you thought it would be.

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

While I don’t consume every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I never miss an article or episode from. Mike Vardy’s website, Productivityist.com , and his podcast, Mikes on Mics , with Michael Schechter are two of those. If there is a new productivity tool or technique, Mike has likely already tried it. He has a straightforward approach to his writing.

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Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Anonymous Login: Social login without requiring the user to hand over PII (Personally Identifiable Information) 2. Line by Line Controls: The ability for users allow or disallow individual permissions at the point of authorization (rather than all or nothing) What do these changes mean for marketers?

9 Ways to Measure Content Marketing Success

Writtent Blog

Are you reaching your content marketing goals? I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. We’ll clue you in on a little secret. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.

What Comes Up When They Look For You?

Small Business Mavericks

Google Think Insights just released the results of a study called “ Understanding Consumers’ Local Search Behavior ” or, how advertisers can extend their relevance with search. There’s a lot that you can do with this information. Here’s a quick look at their summary: Consumers search for a business address, hours, product availability, and directions.

34 People I Want To Meet at ClickZ Live Toronto 2014

Bill Hartzer

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. As a Brand Ambassador for Majestic SEO , if I’m not speaking, then I’ll most likely be at the Majestic SEO booth.

Your LinkedIn Newsfeed: You Need To Choose What You Want To See

Myrland Marketing

IT’S TIME TO TAKE CONTROL OF YOUR LINKEDIN NEWSFEED. Remember when you first discovered that Facebook started deciding what you would see in your Newsfeed? Well, it is now happening on LinkedIn, too. You need to check your settings on a regular basis because the LinkedIn default might not be what you would like to see. Take a moment and watch this video I made for you so you can see exactly what to do. Did you know this was happening? Which setting will you use?

27 Writing Mistakes that Are Costing You Clients and Cash

Writtent Blog

Forget about all your blog marketing and traffic generation efforts. Because if all the traffic you’re generating is being led straight into a blog full of and overflowing with any of these 27 writing mistakes, you’re just cheating yourself out of new clients and, therefore, more cash. In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online. Typos. Having a typo on your blog is 100% inexcusable.

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