Harp Interactive

MAY 16, 2014

'Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Yahoo 252

Yahoo Mobile Social Media Twitter 252

yMarketingMatters

MAY 14, 2014

'Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. It should look like this: To do this, follow these steps: Go to your personal profile.

Tips 250

Tips Facebook Small Business Notification 250

Justin Levy

MAY 14, 2014

'While I don’t consume every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I never miss an article or episode from. Mike Vardy’s website, Productivityist.com , and his podcast, Mikes on Mics , with Michael Schechter are two of those. If there is a new productivity tool or technique, Mike has likely already tried it.

Marketing 219

Marketing iPhone Startup Products 219

Waxing UnLyrical

MAY 14, 2014

'Occasionally I have bursts of “Wow, that’s interesting!” thinking that surprise even me. A recent episode was triggered by a realization that many of the important words that we bandy about in the business world start with the letters “PR.”. Although I don’t usually refer to my profession with just those two letters…I prefer to say the words “public relations”…the practice is common and I’m okay with it.

Banking 215

Banking Organization Groups Groups 215

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Social Media

The Realtime Report

MAY 15, 2014

'There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. New data from Sandvine finds that according to this metric – volume of messages – the ephemeral messaging service Snapchat is dominating competitor WhatsApp.

Statistics 190

Statistics Social Networking Compete Mobile 190

Firebelly

MAY 15, 2014

'Marketers tend to be an optimistic breed. We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?” In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will.

Study 172

Study Sentiment Content Marketing 172

Waxing UnLyrical

MAY 12, 2014

'A week ago, I woke up in Key West, in a room overlooking the Gulf of Mexico. Today, I woke up at home, overlooking… my dog. The Gulf of Mexico was (is) breathtaking, as was Harvard Medical School (that’s me in HMS!), but for the long haul, I’ll take my family – which includes my dogs – any day. Creating initial connections can be a piece of cake.

Community building 198

Community building Consultant Communities Eventful 198

The Realtime Report

MAY 16, 2014

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

Social Networking 190

Social Networking Activities Tumblr Twitter 190

Firebelly

MAY 12, 2014

'If you’re a gamer, you are all too aware of augmented reality and how awesome (or not) it can be. But now augmented reality is seeping into ecommerce for a more “real life” experience for its users. So, what does this really mean for all involved? Augmented reality is a computer generated visual for its.

Mobile 170

Mobile Marketing 170

Janet Fouts

MAY 13, 2014

'I generally don’t tell clients they need the premium version of the LinkedIn profile unless they are actively seeking work, new hires or work in sales , but I upgraded recently to give it a spin and I’m finding “Who’s viewed your profile” to be a goldmine of information for myself and my business, Learn more about who, why and how.

LinkedIn 149

LinkedIn Skills Industry Social Networking 149

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Social Media

Waxing UnLyrical

MAY 16, 2014

'Yesterday I was scrolling through my Feedly to see if something caught my eye enough to riff off of for today’s post. There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). But as I scrolled through a number of posts, I could not find one that made me stop and think about a new way of saying something that everyone else has said before, related to public relations, or marketing, or social media.

Exercises 188

Exercises Class Consultant Feed 188

The Realtime Report

MAY 14, 2014

'We’ve all seen plenty of news about Twitter and social TV — but what about Instagram? Last week, E! News and E! Online announced a move into uncharted territory: using Instagram for social TV. Known by many for its coverage of the red carpet at award shows, the entertainment channel has now created an “ Instagram Wall ” to showcase top celebrity accounts on Instagram.

Instagram 178

Instagram Mobile Hashtag News 178

The Social Media Incubator

MAY 15, 2014

'On May 14, many Shutterfly customers received a surprising email. The email contained a message that congratulated the customers on their “new arrivals.” The message took many by surprise as they have not had a new addition to their families. Shutterfly intended the email to only go out to those customers who had recently purchased baby-related items from them.

Reputation 132

Reputation Issues Social Media Strategy 132

Convince & Convert

MAY 16, 2014

'Tweetable Moments It’s important to communicate separately on each platform in a way that works. pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. “Even if you are not writing a blog post or a book at the moment, you are writing.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media.

Social Media 150

Social Media Mobile Study Platform 150

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Social Media

Bill Hartzer

MAY 13, 2014

'This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. As a Brand Ambassador for Majestic SEO , if I’m not speaking, then I’ll most likely be at the Majestic SEO booth.

Meeting 132

Meeting Banking Yahoo Conference 132

The Realtime Report

MAY 12, 2014

'Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Twitter. Twitter video ads now play with one click – Twitter’s one-click video (which was available to Amplify media partners back in March) is now open to advertisers and brands (AdWeek). 5 Ways to use Twitter’s new language targeting – last we

Tumblr 170

Tumblr Mobile News Foursquare 170

Justin Levy

MAY 14, 2014

While I don’t consume every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I never miss an article or episode from. Mike Vardy’s website, Productivityist.com , and his podcast, Mikes on Mics , with Michael Schechter are two of those. If there is a new productivity tool or technique, Mike has likely already tried it.

Marketing 100

Marketing iPhone Startup Products 100

Convince & Convert

MAY 11, 2014

'Image from BigStock.com Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each of these situations, I received the same question from an audience member: “I work at a big company with entrenched marketing processes.

Strategy 148

Strategy Marketing Case Study How To 148

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Social Media

Ari Herzog

MAY 14, 2014

'Today is the seventh birthday of my blog! It’s seen three URLs, multiple names, and many designs. If you’ve never visited the archive , you can trace my first blog posts about apartment life and the environment and see when I started writing about digital media. For instance, here’s a piece from May 2007 critiquing a website. Today, I’d write that much differently with screenshots and an accompanying video.

Case Study 114

Case Study URL Study Meeting 114

The Realtime Report

MAY 12, 2014

'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web.

Social Networking 168

Social Networking Tumblr Facebook Statistics 168

Bill Hartzer

MAY 16, 2014

'In what looks to me like a possible response to the European Union’s ruling this week about the right to be forgotten, Google has just registered the domain name CookieChoices.org. I am going out on a limb here and speculating, but Google could use this website to inform the public about how to delete cookies and their private personal information.

Domain Name 109

Domain Name Google Engineering Privacy 109

Convince & Convert

MAY 14, 2014

'This is the third in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiven

Content 142

Content Marketing Metrics B2B 142

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Social Media

Ari Herzog

MAY 12, 2014

'I decluttered my bookshelf a few days ago. Call it spring cleaning. This was an important task because its located within eyesight of my desk and its appearance affects my productivity. This is the bookshelf before cleaning. This is the bookshelf after cleaning. Evident from the many times I’ve rearranged the bookshelf before — and other areas in my apartment — it’s obvious I own too much.

Products 107

Products 107

Small Business Mavericks

MAY 16, 2014

'According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. I agree completely! Most of us have no idea what a petabyte is (one million gigabytes) but about a third of businesses will be managing that much data by the end of the year, according to industry estimates. When it comes to that many zeroes, I’m not sure the human brain is able to even function, which is why computers and software are essential tools today.

Data 98

Data Loyalty Policies Privacy 98

Bill Hartzer

MAY 13, 2014

'In a hilarious post , BuzzFeed said that no one would ever use any of the stock images that they posted in their article. Well, I have to say that they’re wrong. I mean, really, I can see a perfectly good use for their first image in the post: CLICK TO SEE THE FULL IMAGE. You see, this is a photo of a nun, praying that their search engine rankings are going to get better after the nun’s website fell in rankings.

Adwords 104

Adwords Engineering Small Business Google 104

Convince & Convert

MAY 14, 2014

'Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Anonymous Login: Social login without requiring the user to hand over PII (Personally Identifiable Information) 2. Line by Line Controls: The ability for users allow or disallow individual permissions at the point of authorization (rather than all or nothing) What do these changes mean for marketers?

Brands 140

Brands Facebook Privacy Loyalty 140

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Social Media

Writtent Blog

MAY 12, 2014

' . Image source. There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts.

Data 109

Data Case Study Study Delicious 109

Small Business Mavericks

MAY 15, 2014

'Social media marketing tends to have a global outlook, but it is built on a local foundation. With today’s technology, kids in Guam videochat with moms in Pennsylvania for Mother’s Day, even though Guam had that holiday the day before they spoke. That is pretty overwhelming if you think about it too hard. Guam is 14 hours ahead of the mainland US so they have a motto: America’s Day Starts Here.

Communities 98

Communities Travel Hosting Social Media 98

Twist Image

MAY 13, 2014

'Blogs don''t have a chance against Twitter , YouTube and Instagram. Don''t blame blogs for this, but let''s be honest: if given the opportunity the vast majority of consumers would rather read a quick 140 character tweet, watch a video or glance at a photo than dig down deep into a text-heavy reading-intensive form of communication. Once technology enabled the creation, sharing and speed of access to images and videos, it was merely a matter of time before everyone who was all excited about blo

Press Release 104

Press Release YouTube Influencer Blogger 104

Proactive Report

MAY 14, 2014

'Guest post by Cokey Falkow. Why is digital content taking over the marketing world? What is it that makes it so powerful and why should you be concentrating more on becoming a content creation machine, rather than using only traditional marketing techniques? One reason above all: The return on investment of customer acquisition and retention. It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with R

Content 92

Content Marketing Training Notification 92

Writtent Blog

MAY 14, 2014

'Forget about all your blog marketing and traffic generation efforts. Because if all the traffic you’re generating is being led straight into a blog full of and overflowing with any of these 27 writing mistakes, you’re just cheating yourself out of new clients and, therefore, more cash. In short, these careless errors (that pretty much all new bloggers make) could be a major obstacle in your efforts to scale your business online. 1.

Cost 101

Cost Class Blogger ROI 101