Sat.Apr 26, 2014 - Fri.May 02, 2014

How to plan your story

Sherrilynne Starkie

Writing (Photo credit: jjpacres). Every journey begins with a single step. The same is true for writers; every story begins with a clear outline. Experienced storytellers might never actually write an outline, but they’ve likely mentally blocked out the story before they sit down to write.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

I don’t know if you noticed, but WUL started up at the beginning of this week after a fairly brief hiatus. I didn’t announce the hiatus, as I’ve done in the past, nor did I announce its return. We just kinda… went away… and came back.

The State of Community Management 2014


You know, it, it’s that time again! From the Community Roundtable comes the awesomest comprehensive report on communities.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram and the news

Sherrilynne Starkie

Instagram-logo (Photo credit: JAMoutinho ( almost photographer )). Social media tools are transforming the way photographers, journalists and everyday users are documenting news around the world.

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More Trending

How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India


Guest post from Sourabh Sharma, co-founder & CEO of Milaap Social Ventures. ———– What would you say if you knew that with a simple good wish , you could literally and completely change a working mom’s life?

Essential LinkedIn Profile Checklist

Harp Interactive

Categories: Blog , LinkedIn , Online Personal Branding Tags: LinkedIn Profile Tip , online branding , optimized LinkedIn profile Want your LinkedIn profile to standout? One of the most significant changes you can make is to write a compelling, keyword-rich headline. Read more. ).

Infographic: A decade of social media

Sherrilynne Starkie

Engadget is one of the most respected and influential online sources of news and information about technology and the Internet. There are actually a number of blogs in the Engadget stable covering seven different languages.

Monday Roundup: Challenge the Status Quo

Waxing UnLyrical

I am so sorry we didn’t publish for a few weeks. I’ve been traveling a lot and then one of my dogs was diagnosed with cancer. You can imagine how crazy it’s been. So I apologize for going dark like this! Image: Steven Depolo via Flickr, CC 2.0. Business leaders often rock the boat.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Create Visual Content for Social Media on the Fly


My favorite free (or cheap!) tools for non-designers. So, we’ve all been hearing it. It’s all over the Web: the future of social media is becoming more and more visual. You can no longer get away with simple text and links to blog posts and call it content.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Throughout life we have the opportunity to meet people who make you smarter by being around them. They push you to be sharper. They help you to see challenges from different angles. Christopher Penn is one of those people in my life. In fact, Chris pushes us all to be better.

Is spin all about lying?

Sherrilynne Starkie

A: Wag the Dog, Thank You for Smoking, Primary Colors. Q: Name three movies which exemplify PR as a profession of integrity. Wrong! Yes Hollywood loves to portray PR people as liars, backstabbers or greedy simpletons.

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80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Twitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Smart Nonprofits Do Blogger Outreach Right


My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ).

Fit Friday Recipe: Quick Chili with Ground Turkey, Spinach and Brown Rice

Justin Levy

Fit Friday Recipes is a weekly series posted every Friday that provides you with a healthy recipe to try making during the weekend. Every recipe can be modified based on your fitness goals and taste preferences. It’s the middle of a busy week and you’re craving comfort food.

Course 180

25 Ways to Create Shareable Content

Convince & Convert

The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later.

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 255 million monthly active users. via VentureBeat. Qzone: 599 million monthly active users. via TechCrunch.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Smart Nonprofits Do Blogger Outreach Right


Here’s my presentation from the GroupHigh Outreach Marketing Summit. Enjoy. —————-. photo credit ).

Essential LinkedIn Profile Checklist

Harp Interactive

Categories: Social Media Marketing Tags: LinkedIn Profile Tip , online branding , optimized LinkedIn profile Want your LinkedIn profile to standout? One of the most significant changes you can make is to write a compelling, keyword-rich headline. Read more. ).

3 Ways to Ensure Your Social Promotions Follow the Law

Convince & Convert

Image via Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines.

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Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest: Facebook.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Using YouTube for B2B


YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber!

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Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!


Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. .

This is the true purpose of content marketing

Convince & Convert

This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast.

BuzzFeed Videos Earn Over 1 Billion Views

The Realtime Report

On Monday, BuzzFeed’s first presentation at NewFronts had a strong focus on video. The site has produced 1600 videos since September 2012; those videos have earned over 1.1 billion views on YouTube.

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Google+ is Walking Dead, Facebook’s Audience Network Arrives, Foursquare Splits & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Foursquare , Google Plus , mobile marketing , Pinterest , Social Media Marketing Tags: Facebook , Facebook anonymity , Facebook Audience Network , foursquare , Foursquare Swarm , google plus , Guided Search , Pinterest , youtube , YouTube intro videos Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

How Google Brought SEO Back to the United States

Bill Hartzer

During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before.

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How to Save Time on Competitor Social Media Reports

Convince & Convert

image from As social media matures, the problems we solve for our clients at Convince & Convert have changed.

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Consulting Services for Micro Loans?

Janet Fouts

When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and advisors to help me learn the ins and outs of running a startup. I was eager and motivated by knew basically nothing about running a business.