Sat.Mar 15, 2014 - Fri.Mar 21, 2014

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.

How to Add Call-to-Action Buttons to your Organic Page Posts

Harp Interactive

Categories: Blog , Facebook , How To , Social Media Marketing Tags: CTA buttons in posts , Facebook call to action buttons , Facebook Power Editor Page owners want more clicks and engagement from organic Facebook posts.

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Tapping into the Power of Millennials

SocialFish

The number of Millennials in the workplace is growing, and will continue to do so for at least another decade. Much of the growth, of course, will be in the form of entry-level workers–that’s where all generations start off.

Energy 242

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. The primary discussion centered on privacy, and what the boundaries are for those who monitor social media.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook and Ferraris: An Interview With Emeric Ernoult, Agora Pulse

Firebelly

Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications.

App of the Week Makes Conference Networking Easier

The Social Media Incubator

Are you attending a conference soon, or hosting one yourself? The Bizzabo app is great for event organizers and attendees and is used by more than 3,000 conferences worldwide. With Bizzabo , it is easier for attendees of events to find business and networking opportunities in real-time.

More Trending

Monday Roundup: Impressions

Waxing UnLyrical

Aaaarrr! It’s Saint Patrick’s Day! Oh, wait… that means I talk like a leprechaun, not a pirate. Image: Damian Gadal via Flickr, CC 2.0. The impressions that we make on others, good or bad, can shape the course of whether or not we succeed in business (and life).

Social Media News Ticker: Facebook Launches 15-Second Auto-Play Video Ads

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Pinterest and WhatsApp: Facebook.

News 182

These are the 6 Steps I Use for Great Content Marketing

Convince & Convert

Image from BigStock.com. Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot.

03/21/2014: Social Media Snapshot | Twitter’s Major Update Rumors, Evernote Updates Business Card Scanning Tool & More

Harp Interactive

Categories: Blog , Social Media Marketing , Twitter Tags: @-reply , evernote , hashtags , social media , Social Media Snapshot , Twitter , twitter videos Twitter’s Major Update Rumors, NBA Tries Out Instant Play Twitter Videos & Evernote Updates Business Card and Presentation Mode Scanning Tools Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Split Testing Made Easy with the ConverThis WordPress Plugin

Kikolani

If you have a sales page on your website for products or services, chances are you want to do everything possible to ensure that it leads to more sales. And if you have a squeeze page to grow your mailing list, you want to do everything possible to ensure that it leads to more opt-ins.

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch.

Mobile 178

New Data Demonstrates Teens are Not Abandoning Facebook

Convince & Convert

There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was.

Data 164

LinkedIn-You’re Doing It Wrong

Akamai Marketing

Tweet [Warning: This is a vent. A rant. I just HAVE to get it off my chest.]. LinkedIn. That treasure trove of business connections, potential sales and potential jobs. It’s almost just too awesome. Except its not. Because you’re ruining it.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm

Bill Hartzer

According to Social Media Today, the rate of social media usage rose by 18% in 2013. This brings to nearly 25% the number of subscribers using social media today. This includes personal and business accounts.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96

Mobile 175

9 Ways to Improve Your Blog from Beginner to Advanced

Convince & Convert

Corporate blogs have become de rigueur in the social and content marketing worlds as vehicles to build authority, share insights, foster community and provide value.

Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends. It depends on what your goals are and how you plan to measure your success.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

A Social Media Status Quo – Brazil

Mindjumpers

The following post is part of the Mindjumpers Network series.

How to Market like a Musician

SocialFish

Traditional marketing can feel so grossly salesy. Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative.

How To 229

9 Big Personal Branding Changes I Just Made

Convince & Convert

It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.)

Brands 137

MyBlogGuest.com Guest Blogging Network Penalized by Google

Bill Hartzer

MyBlogGuest, a popular guest blogging network, has been penalized by Google. In at Tweet posted by Matt Cutts of Google last night at one o’clock in the morning, Matt posted: Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: [link].

Google 115

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Is Twitterjacking And Does It Work?

Small Business Mavericks

Twitterjacking is a little known strategy where you can “hijack” a tweet or retweet, hashtag, or another specific Twitter marketing strategy and use it for your own gain. It’s a controversial tactic, but if you use it wisely it can be very powerful. Let’s start with hashtags. Find two or three popular hashtags in your niche and follow them for a while. Event hashtags are perfect because after the event they tend to die out slowly.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market.

How to Find the Path to Useful Content That Works

Convince & Convert

600,000 emails sent to 50,000 names and a trend has emerged. Your company is probably not unlike ours: You are trying to sell products and services to your target customers.

Cracking the Crowdfunding Code: Can You?

Waxing UnLyrical

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” ” While it does not draw on primary research, it does pull from reliable sources and positions the information well.

Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Laurel Papworth

Cancer Council UK introduced the #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Slactivism.

Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank

Webbiquity SMM

Over the past decade and a half, Google has continually updated its core search ranking algorithm to incorporate an increasingly complex set of “quality signals” and indicators of subject-matter authority. At first, it was just links. Then it was links from certain types of websites.

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The One Thing You Can’t Teach in Social

Convince & Convert

Erica Campbell Byrum, Homes.com @ericacampbell.

Smartphones Surpass TV in Time Spent with Media

The Realtime Report

Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV.

Mobile 198

3 Benefits To User-Generated Content

Small Business Mavericks

User-generated content (UGC) is any content created by users of your website. It can be blog comments, forum posts, guest articles, author bios, or anything that is created by your website’s users and published on your website, blog, forum, or other Web property. So what are the benefits to allowing this type of content? We all know about one of the drawbacks: Spam. UGC can very often just be another form of spam. But what if it’s not?

Retarded or Brilliant?

Ari Herzog

Did you hear about the guy who pre-orders video games at GameStop , paying for them with his company paycheck? If he needs money, he cancels the necessary games for fast cash.