Sat.Jan 11, 2014 - Fri.Jan 17, 2014

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Calendar Card (Photo credit: Joe Lanman).

15 Amazing Instagram Facts


Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well.

Social Media and Security: Protecting Your Nonprofit


Guest post by Stacey Waxman for SocialFish. ——-. Social media has revolutionized the way people communicate and has become a central player in the nonprofit field.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Telecommuting: It’s Not for Everyone

Waxing UnLyrical

[Ed: it''s Shonali''s, er, my, birthday today! In the spirit of this post, she''s, er, I''m, taking the day off. But she, er, I, will be making up for it later, as you''ll see is wont to happen when you read Karelyn''s terrific guest post.].

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Hack Your Content Marketing With Facebook Interest Lists and Graph Search


One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known, but powerful way to curate content is with Facebook Interests lists.

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Content Creators Unite At NMX 2014: A Brief Review


A few weeks ago my father ( @shashib ) and I attended the New Media Expo in Las Vegas (If you want more information on this check out my Blogworld post ). While we didn’t stick around for as many sessions as last year, we met some great people and learned a ton.

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Monday Roundup: Step Out of Your Comfort Zone

Waxing UnLyrical

Happy Monday! The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?). Image: Gordon Bell via Flickr, CC 2.0. This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone.

01/17/2014: Social Media Snapshot

Harp Interactive

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing


I don’t know enough about investing to have any clue about whether this is true or not, however I find this kind of alternate /circumstantial data fascinating to think about. H/T SocialFresh. What do you think?

Doing Just Vine: How Vine Changed the Social Landscape

The Realtime Report

This is a guest post by Megan Totka, Chief Editor for Approaching the one-year anniversary of its launch, Vine has proven to be the little app that could.

#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. this year. Can you believe it? The baby’s growing up!

From Seoul To Copenhagen: Making My Way To My Perfect Place


When Firebelly first contacted me to interview for a freelance design position, I was skeptical. I had recently moved back from Copenhagen, where I was an Art Director’s Assistant at INDEX: Design to Improve Life.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways To Do Blogger Outreach Better


This post originally appeared on the Grouphigh blog and is reprinted here with permission from the awesome Kristen Matthews.

Smartphone Users To Total 1.75 Billion This Year

The Realtime Report

Mobile phones will be used by 4.55 billion people across the globe in 2014, according to the latest estimates from eMarketer. And smartphone users will total 1.75

Infographic on Amazing Google Facts


If you saw The Internship starring Vince Vaughn and Owen Wilson, you would have learned a couple of amazing facts about Google. For example, the scene about the green paddle for “yes” and the red paddle for no goes much more than just for training.

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It’s Friday! Which Hashtag Will Kick Start Your Weekend?


We have already covered #ThrowbackThursday , so from now on I expect to only see appropriately tagged photos on my Instagram timeline. Just kidding! We have more ground to cover, after all there are 7 days in a week! This begs the question, which hashtags are associated with Friday?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[Artomatic Diaries] Getting started with Twitter branding and follow strategy


This is the first (real) post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I’d like to share with you the work I am doing as we go along. See more here.

Cinime Lets Moviegoers Connect Little Screen To Big Screen

The Realtime Report

The time has come: mobile apps have arrived at the movies. Cinime , a new “second screen” app developed by Digital Cinema Media and Yummi , serves as a realtime viewer companion for users looking for interactivity in a classically passive medium.

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The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Image from It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend.

Discovering A Progressive Design Agency In Indianapolis


As I mentioned in my previous post , when Firebelly first contacted me to interview for a design position I was a little leery.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Smart Ways to Amplify Your Online Customer Service


Customer service is perhaps the most important element of online business because poor human interaction can deter individuals from completing the transaction. The secret to customer service really does come down to treating others with respect, knowing the subject.

Social Media News Ticker: New Gmail-Google+ Link, Sponsored Stories Shutting Down

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and Pinterest: Facebook.

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Who Cares What Chris Brogan is Drinking?

Convince & Convert

Image via You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name?

Court Rules Yelp Must Reveal Identities of Anonymous Reviewers

Bill Hartzer

A court has ruled that Yelp must reveal the true identities of people who have left reviews on Yelp. Specifically, Yelp has been ordered to reveal the identities of 7 people who have left (bad) reviews of Hadeed Carpet Cleaning in Alexandria, Virginia.

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Social Media: Answering Questions from Your Clients


As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. The problem with this question is that it is the wrong one to ask. Let’s backtrack a bit.

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door.

Community Managers, Be Wary Of The Phrase “Super Bowl”


The Super Bowl is as American as apple pie. And despite its ties to being an integral part of American culture, it is still an event heavily trademarked by the NFL.

85 Takeaways from New Media Expo 2014


New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. While I did spend more time networking than sitting in sessions, I still managed to take a ton of notes from those that I made it to. Without further ado, here are the 101 things I learned at #NMX 2014.