Sat.Jan 11, 2014 - Fri.Jan 17, 2014

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Calendar Card (Photo credit: Joe Lanman).

15 Amazing Instagram Facts


Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well.

Telecommuting: It’s Not for Everyone

Waxing UnLyrical

[Ed: it''s Shonali''s, er, my, birthday today! In the spirit of this post, she''s, er, I''m, taking the day off. But she, er, I, will be making up for it later, as you''ll see is wont to happen when you read Karelyn''s terrific guest post.].

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17 Critical Elements of a Solid Social Media Strategy

Harp Interactive

Categories: Blog , Social Media Marketing Tags: content plan , Facebook strategy , set up social media , social media goals , Social Media Marketing , social media monitoring , social media optimization , social media plan , social media strategy 92% of companies are currently using social media*.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media and Security: Protecting Your Nonprofit


Guest post by Stacey Waxman for SocialFish. ——-. Social media has revolutionized the way people communicate and has become a central player in the nonprofit field.

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Monday Roundup: Step Out of Your Comfort Zone

Waxing UnLyrical

Happy Monday! The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?). Image: Gordon Bell via Flickr, CC 2.0. This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone.

01/17/2014: Social Media Snapshot

Harp Interactive

Hack Your Content Marketing With Facebook Interest Lists and Graph Search


One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known, but powerful way to curate content is with Facebook Interests lists.

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Smartphone Users To Total 1.75 Billion This Year

The Realtime Report

Mobile phones will be used by 4.55 billion people across the globe in 2014, according to the latest estimates from eMarketer. And smartphone users will total 1.75

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

Since I’m flying back to the U.S. from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. don’t look for me to reply to comments any time soon) … which turns Four. Years. this year. Can you believe it? The baby’s growing up!

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

[Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing


I don’t know enough about investing to have any clue about whether this is true or not, however I find this kind of alternate /circumstantial data fascinating to think about. H/T SocialFresh. What do you think?

Cinime Lets Moviegoers Connect Little Screen To Big Screen

The Realtime Report

The time has come: mobile apps have arrived at the movies. Cinime , a new “second screen” app developed by Digital Cinema Media and Yummi , serves as a realtime viewer companion for users looking for interactivity in a classically passive medium.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Convince & Convert

Image from It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend.

Court Rules Yelp Must Reveal Identities of Anonymous Reviewers

Bill Hartzer

A court has ruled that Yelp must reveal the true identities of people who have left reviews on Yelp. Specifically, Yelp has been ordered to reveal the identities of 7 people who have left (bad) reviews of Hadeed Carpet Cleaning in Alexandria, Virginia.

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5 Ways To Do Blogger Outreach Better


This post originally appeared on the Grouphigh blog and is reprinted here with permission from the awesome Kristen Matthews.

Social Media News Ticker: New Gmail-Google+ Link, Sponsored Stories Shutting Down

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and Pinterest: Facebook.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Who Cares What Chris Brogan is Drinking?

Convince & Convert

Image via You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name?

85 Takeaways from New Media Expo 2014


New Media Expo (formerly Blog World) has always been one of my favorite conferences to attend. While I did spend more time networking than sitting in sessions, I still managed to take a ton of notes from those that I made it to. Without further ado, here are the 101 things I learned at #NMX 2014.

[Artomatic Diaries] Getting started with Twitter branding and follow strategy


This is the first (real) post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I’d like to share with you the work I am doing as we go along. See more here.

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Content Creators Unite At NMX 2014: A Brief Review


A few weeks ago my father ( @shashib ) and I attended the New Media Expo in Las Vegas (If you want more information on this check out my Blogworld post ). While we didn’t stick around for as many sessions as last year, we met some great people and learned a ton.

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NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from talk about SEO, search, and the new gTLDs. Adam Dicker is moderating the panel.

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Phil’s Fish Market Just Hit the Jackpot


SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity.

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Social Networking Stats: Are Social Media Passwords Fair Game for Colleges, Employers? 13 States Say No.

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch.

From Seoul To Copenhagen: Making My Way To My Perfect Place


When Firebelly first contacted me to interview for a freelance design position, I was skeptical. I had recently moved back from Copenhagen, where I was an Art Director’s Assistant at INDEX: Design to Improve Life.

Are You Getting The Most Out of Your Video Content?

Convince & Convert

The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? There’s no shortage of content, opinions and tips on this subject.

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Finding Order in Social Networking Chaos

Ari Herzog

That is my mission for 2014. I am throwing out the rules. I am eliminating the notes and disclaimers. I am retreating into the past. When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends.

Kuwait Has Most Twitter Users Per Capita

The Realtime Report

Kuwait has the most Twitter users per capita, according to a recent paper by analysts from Northeastern University. The Netherlands ranks #2, while the UK and US fall behind in 4th and 5th place, respectively. The researchers also found a clear correlation between GDP per capita and Twitter adoption.