Sat.Dec 14, 2013 - Fri.Dec 20, 2013

Google’s +Post Social Ads… Why They’re Kind of a Big Deal!

Harp Interactive

Categories: Blog , Google , Google Plus , Social Media Marketing Tags: +post ads , google plus , Social Media Marketing Google+, in its first monetization effort, is testing ads in a format called +Post ads. Utilizing this new social ad format (currently in beta) will provide businesses and brands a medium to amplify content from Google Plus across the web. Read more. ). Blog Google Google Plus Social Media Marketing +post ads google plus

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Where’s Social Media Going in 2014?


2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral.


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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

This year, Election Day in India (for the legislative assembly elections in which the Indian electorate choose the members of the Vidhan Sabha (or Legislative/State Assembly) fell on a weekday (December 4th). The first thought I had – and I’m pretty sure I wasn’t alone – was, ”Thank goodness, we get a day off from work!” Isn’t it? After all, what’s better than a mid-week day off?!

Are You Doing Influencer Marketing Right?


In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

12/20/2013: Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing , Twitter Tags: Blog , Facebook , social media , Social Media Marketing , Social Media Snapshot , SportStream , Twitter , Video Ads Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

Image from What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? These were the questions posed to me by my very wise friend Jeff Cohen of the SocialMediaB2B blog. Jeff asked several other content/social thinkers and consultant-types to weigh in as well.

More Trending

How To Write The Perfect Twitter Bio


Writing your Twitter bio may be the most complicated thing about Twitter. Well that, and trying to figure out how to contain all your thoughts in just 140 characters. However, just mindlessly writing your Twitter bio may do you more harm than good in terms of followers, and people who actually can find your Twitter account. It may be time to rethink what you currently have. Your Twitter bio is not a grocery list. Your bio is the place to describe yourself to the world.

Social Media News Ticker: Instagram Direct, Twitter Mirror and Photos in DMs

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on (TechCrunch).

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Why #FacebookAdGrants is Fascinating

Ari Herzog

Do you remember when brand pages on Facebook had fans? You used to be able to visit a page and click a button that said, “Become a Fan.” ” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. About three years ago, Facebook changed the rules. “Become a Fan” became “Like” and you and I ceased being a fan. We became likers. New marketing materials were created at great cost.

A New Year’s Wish From WUL… And Me

Waxing UnLyrical

Happy Friday! Have you already started feeling the holiday merriment or is that still a ways away from you? We at WUL have. Now, don’t worry, we’re not going away again… at least, not permanently! But seeing as how Christmas is around the corner, we’re going on a blog holiday starting tomorrow until Jan. Yes, I know we just came back, but we want to celebrate the holidays too!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Tinder: A Social Media Game Of Love


Many people turn to social media for dating these days. In fact, one of my coworkers met her current boyfriend on Twitter. And now online dating is even in an addicting game form. Swipe left, swipe right. It’s like a fun drinking game, but it involves some decently attractive people. I’m swiping through and in one short minute, I am able to “stalk” at least 10 viable dating candidates within a 25-mile radius of where I currently am located.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

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My Top Posts of 2013 on SEO and Social Media for Publishers

Adam Sherk

I wasn’t able to write as many posts as I’d have liked this year, but I did put out some things that I was happy with and people seemed to find useful. And fortunately I do this just for fun so in the end it doesn’t really matter. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links.

Creating and Curating: How to Design a Brand that Acts as a Filter

Convince & Convert

Image via Ever feel crippled by indecision? Where should we eat? What should we do? Many times, this cycle is broken when somebody in the group suggests a familiar restaurant. It’s a situation marketing and psychology expert Robert Cialdini calls a “paralysis of analysis” : times when the complexity of our world overwhelms our decision-making ability.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Holiday Gifting: I’ll Take Experiences Over Presents


It’s that time of year…everyone is going present crazy! What do they want? What size? How much? How many? Can I order it online? Do they already have one? What if they hate it? The older I get the less interested I am in receiving presents. I’m always the last person to open my presents, and my joy really just comes from watching everyone else open their gifts. Every year I tell my husband (Mr.D), “I have enough stuff, I don’t need anything.

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Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 200 million registered users. via VK. LinkedIn: 238 million active users.

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How Will We Do Keyword Research Now?

The Social Media Incubator

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts. Everyone else could use the external tool, without needing to be logged-in.

Find Great Apps for Your Nokia Lumia Phone with AppSocial


One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. Sure, an app may have 1,000 reviews, but you don’t know who these people are. For example, I’m more likely to trust a review about a social media app from someone who is a social media professional vs. an average user. This is where AppSocial by Nokia comes in. AppSocial is exclusively for Nokia Lumia users on the Windows 8 platform.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 Tips For Holiday Optimization


With Christmas quickly approaching, its important to make sure your site is ready for the onslaught of holiday traffic. Below are a list of optimization tips to get you in the holiday spirit: Make Sure Google Webmaster Tools Is Installed/Configured. Google Webmaster Tools is one of the best ways for you to see what Google is seeing, and also acts as a dashboard that can help you submit your site index and diagnose various issues.

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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 billion) in the UK. Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 billion (or more than $3.58 billion).

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

App Of The Week: Mailbox

The Social Media Incubator

Spend a lot of time checking email on your mobile device, or maybe just trying to sort through and organize it all? This week’s app can help iPhone and iPad users do just that. Mailbox was introduced a couple of years ago, hoping to introduce users to a new way of viewing their inbox. For some time you had to put yourself on a waiting list just to receive the app, but as they continue to grow, it is now downloadable in the app store. So why is this email app so special?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Using Entry Pages As A Key Metric

Small Business Mavericks

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” ” It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website by.

Bitcoin Use-cases: Turning Bitcoin, Cryptocurrency, and the Blockchain into a Fully Functional Peer-to-Peer Internet

Stay N' Alive

A lot of non-Bitcoin investors and people with little knowledge of Bitcoin are freaking out right now about the fall of Bitcoin''s value in the last 24 hours due to China forbidding deposits into their main Bitcoin exchange. I''m actually kind of excited about it, because I think of Bitcoin as more a protocol than I do a currency. This means it has long-term sustainability. It also means my investment into it is a much more long-term investment into the future of the internet, as a whole.

Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment of users to Twitter (no personally identifiable information is exchanged).

4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author

Writtent Blog

At, it was a pleasure for me to interview C.C. Chapman, Chief Marketing Officer at YSN , author of Amazing Things Will Happen and co-author of Content Rules. The two books I totally recommend to read, very inspirational and informative. generously shares some if his content marketing and life wisdom with us. HNesterenko: 1. One most important tip you can give to businesses just hitting the content creation road? @cc_chapman: cc_chapman: That it is a long and ongoing road.

3 Reliable Ad Networks For Small Businesses

Small Business Mavericks

PPC Hero has a post about alternative ad networks to Google AdWords. The top two on the list are Bing and Facebook. Surprised? I wouldn’t recommend giving up on Google AdWords, of course. But you should know that your click-throughs will cost you less at Bing and Facebook. However, you’ll get more traffic from Google if you write good ads and have a high quality landing page. The problem facing many small businesses is that you don’t have a huge budget.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity SMM

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics? What are the best practices for repurposing to get more mileage out of existing content assets? What pitfalls should content marketers avoid? Where does visual content fit into the mix?

How dotConverse Helped a Brewupub Regain it’s Reputation

Atom Thought

You all would have heard about the Lemp incident. It was a turning point for social media and service industry in India. A well known brewery&pub received a massive public back-lash owing to a guest’s blog write about the alleged poor experience at the property. This blog post became viral and users started writing negative [&hellip. Social Media Marketing

Got Google Glass? Don’t Expect a Repair from Google If You Break It

Bill Hartzer

Well, if you were one of the lucky ones who got Google Glass , you had better take really good care of your Glass. If you are unfortunate enough to break it, then Google apparently is not going to be any help. Deb Lentz, a Google Glass Explorer, slipped outside on slick pavement , they came off, and hit the ground. When she contacted Google about a fix or replacement, they apparently told her she was on her own.

How Story Marketing Can Increase Your Brand Position

Small Business Mavericks

Story marketing is becoming more and more important as more businesses discover how to do it properly. With the proper story well told, you can increase your brand positioning online and in the minds of your customers. It isn’t hard, but it can be challenging to find the right story to tell. The first question you must ask is, “Whose story are we telling?”

How to Become a Content Promotion Genius on Twitter

Writtent Blog

All too often, blog owners avoid their obvious need for content promotion. You can’t escape the fact that in order for your content to be seen, you have to let others know it’s there. There is simply no other way. Your content promotion strategy is just as important to your success as the quality of your blog posts. Perhaps you’ve already got a basic grasp of how to engage in content promotion via LinkedIn groups and Google+ communities.