Sat.Nov 09, 2013 - Fri.Nov 15, 2013

What is Rob Ford’s media strategy?

Sherrilynne Starkie

Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your loving and supportive spouse by your side.

How to Leverage Your Employees on LinkedIn


I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more. How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise?

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Public Relations And Social Media Q&A With IUPUI Professor Bruce Hetrick


One of the reasons I loved going to IUPUI was because we had relevant professors. And by relevant, I mean they had real life experience in their fields and provided us with actual examples that helped propel our learning.

The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

Are you an iCitizen?


I just got this in my email from PureWow: We took eighth-grade government. We know that voting is our civic duty (and we would never miss an opportunity to get that sticker).

More Trending

Children and Social Media Project

Direct Marketing Observations

I’m starting a new project. I have no time to really be doing this but it means that much to me; and I know it will have an impact, so I’m doing it. First the backstory. It started with an email I sent to the superintendant of our school system. It went unanswered.

App of the Week Helps You Manage Expenses

The Social Media Incubator

Are you sick and tired of expense reports? This week’s App of the Week helps you capture receipts, track time and mileage, business travels and manage expense reports. Expensify is a free app that has been acknowledged as one of the best apps for expense reporting.

What To Do if There is Conflict in Your Online Community #asae


Online Community Results ‘ Ben Martin and conflict/culture expert Jamie Notter break down a recent conflict in an ASAE online community group. Watch their conversation here (ignore the 4-5 minute technical difficulty near the beginning). ————— ( photo credit ).

Social Media Promotions: An Overview Of Sweepstakes


Last weekend I was a guest lecturer at Georgetown University in Washington D.C. courtesy of my great friend Shashi Bellamkonda – better known as the Social Media Swami or @shashib.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google Ripples Shows You How and When a Post Went Viral

Bill Hartzer

I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so.

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5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

It’s easy for us web marketers to look down on traditional marketers, and how they “just don’t get it.” It’s not about hitting people over the head anymore; it’s about drawing them in. It’s about convincing them to want your messages, to habitually train them to trust what you have to say.

How to Build a “Rock Star” Digital Technology Strategy


… and more awesome topics are what ICF folks, including me, will be presenting at ASAE’s Technology Conference in December! Check out our sessions: How to Build a “Rock Star” Digital Technology Strategy.

On Veterans Day We Salute You All


With Thanksgiving and the Christmas season quickly approaching, today we pause our busy lives to celebrate a holiday that hits close to home. On Veterans Day we commemorate those who have served our country and honor the brave young men and women who have risked their lives to protect our own.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Pinning Your Way to the Top

Harp Interactive

Categories: Blog , Pinterest , Social Media Marketing Tags: branding , how brands use pinterest , Pinterest , Social Media Marketing As one of the fastest growing social media platforms in the world, Pinterest has quickly become a dominant player to reach audiences in rapidly growing demographic segments for many brands. Pinterest has over 70 million users worldwide and continues to grow at an impressive pace.

4 Ways to Make Sure You Always Have Something to Say Online


It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? What can I post that is topical, interesting and valuable? Stoked with enthusiasm and lots of great ideas, they start blogging, posting and tweeting away.

What the 21st Century Institution Looks like


Check out this great deck by my fave thinker Lee Bryant. We quote him in Humanize , and it’s not a surprise that a lot of this will resonate with all you Humanize fans. Who is building the institutions? of the Twenty-First Century ? from Lee Bryant. ————– This post contains a really great slide deck. If you can’t see it, click through. Potluck


Creating A Design Team Built To Succeed


A common inquiry we hear from our clients at Firebelly is how we seem to be “reading their minds.” ” The way we our able to do this is because of the way we have structured our design team.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Where Search Is Headed

The Social Media Incubator

Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches.

Social Circles – Use Social Media to Build a Touchpoint Corral

Convince & Convert

There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine.

Google Thinks Domain Names Are Like Guns

Bill Hartzer

So, here’s an interesting question: when are domain names like guns? Well, apparently if you are searching Google, then domain names are so related to guns that Google shows a popular domain name registrar along with search results related to, you guessed it: guns.

Analyze Your Visits to My Blog

Ari Herzog

Thank you for reading my blog. Google Analytics tells me that 34,532 unique visitors (including you) came here over the prior six months. Monthly visitors, May – Nov 2013. Over 90% of visitors arrived for the first time. Many returned. Frequency of visitors, May – Nov 2013.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 (+1!) Tools to Get Better at Printing


Printing…even with tablets and smartphones and the ability to access data everywhere, we still do it. But that can be bothersome, between how much paper and ink it takes, and the cost of those items as we move into a move digital world.

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world.

Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

Wow, that’s one headline that I thought I would NEVER write. But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals.

4 Social Media Lessons from Sachin Tendulkar

Atom Thought

Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace!

Choosing An External Hard Drive That Will Complement Your Laptop


Thanks to modern technology and increased computing power, external data storage devices are much less cumbersome and unwieldy than only a few short years ago. In fact, many such devices are now stylish and pocket-sized ; allowing for easy transport and storage.

Retargeting: 5 New Statistics That May Surprise You

Convince & Convert

Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about retargeting, you may be surprised to learn some of the facts and figures.

comScore Search Engine Rankings for October 2013

Bill Hartzer

Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. Google’s websites and web properties have 66.9 percent market share.

Google Books Poses New Search Opportunity

Small Business Mavericks

Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair use. The interesting thing about this decision is that the scanned pages in the books creates a new opportunity for business owners with authority to achieve search engine rankings.

4 Social Media Lessons from Sachin Tendulkar

Atom Thought

Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! from Saurabh Pandey. Digital Insight Digital Learning Social Media Marketing

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Erich Marx, Nissan @emarxe.