Sat.Jun 15, 2013 - Fri.Jun 21, 2013

Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia. The focus was on web strategy and I left the conference full of ideas and insights. Fireworks Factory on Galiano Island.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity.

Social Networks to help that Summer Fitness Routine

Firebelly

It will officially be summer this Friday, June 21, and for me summer is about getting healthy. Usually, I try to start my healthy eating and routine exercise right after school is out in May, but alas, the middle of June seems to sneak up on me pretty quickly.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook and hashtags: at long last

Sherrilynne Starkie

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags !

Successful Libya Build 2013 Highlights Potential For a Bright Future

Waxing UnLyrical

The news from Libya since my last post has not been great. Militias have been besieging Ministries, essentially to force the General National Congress to pass the Isolation Law barring Gaddafi era officials from public office.

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Two Tools to Manage Twitter Chats With Ease

Janet Fouts

If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. TweetChat.com and TweetGrid.com were both casualties. OneQube.

Grab a Copy of The Guest Blogging Survival Guide for Free

Kikolani

One question that I am often asked is how do I get published on so many of the top blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal, ProBlogger, and others. So I decided to put together a little guide to guest blogging.

How to Create Customer Profiles to Reach Your Target Audience

Convince & Convert

Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers.

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Monday Roundup: Facebook Tips for Business

Waxing UnLyrical

Another week, another round-up… This is going to show you just how uncool I was as a kid (I was a kid! Blame my parents!), but when I wake up to a gorgeous Sunday, the old Daniel Boone song “ Beautiful Sunday ” invariably pops into my head.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Call For LOVE From All Over The World

Mindjumpers

Each year, Mindjumpers has been working for clients that do good – such as IRCT (International Rehabilitation Council for Torture Victims) and Hjerteforeningen (the Danish association for heart diseases).

Developing a Kickstarter Marketing Strategy

Kikolani

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. This is a feature length photography documentary about what it takes to chase your dreams and create compelling images.

4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs.

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Protected: Interview of Sahil Shah: Co-Founder, Couponation.in

Atom Thought

There is no excerpt because this is a protected post. Digital Insight Interviews & Columns

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Announcing the 2nd Edition of I'm On Facebook--Now What??? (Plus a Free Webinar by Me!)

Stay N' Alive

I''m proud to announce the launch of my newest book, the 2nd Edition of I''m on Facebook--Now What??? along with a big launch event on Thursday, June 27th that is completely free! Jason Alba, my original co-author of my first book, I''m on Facebook--Now What???

Fetching Friday – 21 Marketing Links for June 21st

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Support This Kickstarter! Thanks to everyone who has supported The Art of the Chase, my husband’s photography documentary on Kickstarter so far. We’re off to a good start, but we’ve got a long way to go. If you haven’t seen it already, please watch the following video, be inspired, and pledge your support !

Burberry Stylishly Streams Its Runway Show On Vine

Convince & Convert

Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video.

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Is Retargeting Really Necessary?

Small Business Mavericks

Retargeting is a type of online advertising where you put a little piece of code on your website that drops a cookie on your site visitors’ computers and tracks them as they browse the Web. When those visitors are on other websites, based on certain triggers provided by the cookie, they will be served up ads that drive them back to your website again. Advertisers who have used retargeting have sworn that it’s effective in increasing their ROI.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

With New API, Twitter Attempts to Kill Autofollow Apps

Stay N' Alive

Just this last week Twitter retired their long-lived 1.0 API for developers. This API was the first "versioned" release, a breath of fresh air in many ways for developers that were tired of API updates breaking their code. On June 11th, Twitter forced all devs to upgrade to their 1.1

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This Week in Social Media – 6/19/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

Image via BigStockPhoto.com. A state of disarray so chaotic that it’s dizzying to look at. A mess that is beyond the normal range of disarray. Visual clutter that draws attention to itself. It may sound like I am describing Lindsay Lohan heading into court on a Monday morning.

5 Places To Get Free Images For Your Blog

Small Business Mavericks

It is becoming increasingly more important to include images with your blog posts. If you have a desire to add images to your blog posts, here are 5 sources where you can get free images. Creative Commons – Creative Commons is a library of media that includes images, videos, and more. Creative Commons licenses fall into several categories. You can often find images that offer users licenses that don’t require attribution or that can be used for commercial purposes.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How B2B Brand Storytelling Can Benefit Your Business

Writtent Blog

There once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. His assignment was to create compelling content about one of the most boring products to ever be sold at the market.

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Hey Twitter, I won’t quit you.

Absolute PA

There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Younger, shinier social media kids are grabbing the spotlight. Everyone’s flocking to Google+, Pinterest, or back to Facebook. Apparently. (At

Lawyers: Content Marketing Is Your Digital Handshake

Myrland Marketing

Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring.

98% Of SBMs Use E-mail Marketing

Small Business Mavericks

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. Today, that number is 98%. The survey revealed some other interesting statistics, as well. For instance: 87% of small businesses are using social media ; five years ago it was 10%. 44% use event marketing; five years ago it was 20%. 40% say social media amplifies word-of-mouth referrals; five years ago, 32% said the same thing.

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach.

How To Post On Facebook With #HashTags And Yet Be Legible - Social Media

Social Media Network Marketing

Recently Facebook introduced #HashTags. They are amazingly useful when you want to find and be found as well. However for your Audience to read this is a little difficult. Have you seen Posts that have almost every alternate word #Hashtaged?! Soon your Posts will be meeting a blind eye. Your Audience will not be looking at your Post. With the result while you will be found in plenty of searches you will not be able to create interaction and a relationship with your existing Audiences.

How Does Influence Work?

Twist Image

How much control do you really think that you have over your decisions? In fact, it''s actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU''s Stern School of Business and psychology department.

Backing Up Your Own Social Data

Small Business Mavericks

Are you taking Facebook and LinkedIn for granted? If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been sharing on your favorite social networks. And just in case you don’t believe me, you should read this article about a recent MySpace foible. It seems that MySpace may be plotting its own early demise. Think about Facebook or LinkedIn ten years from now.

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Best Keyword Research Tools

Writtent Blog

Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.

New Facebook Open Graph tags for writers and publishers

The Way of the Web

You may be familiar with the Author and Publisher tools which Google+ offer to websites, and now Facebook has added some additional tools for publishers, journalists and writers to boost their content on the social network.