Sat.Apr 27, 2013 - Fri.May 03, 2013

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her

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[Comic] Why Are We On Facebook?

SocMed Sean

'Engaging in the social space isn’t easy…and it sure isn’t cheap. Anyone who tells you otherwise is either trying to sell you their “ social media expertise ” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments.

Facebook 273
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Trending Sources

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

'Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your site to a more stable, streamlined infrastructure.

ROI 241
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Has Social Media Changed The College Experience For The Better?

Firebelly

'I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience. To me this seemed like a bold statement and more a matter of opinion. A large percentage of millennials are in college or heading to college this fall – it is interesting to think about how the generation with the highest social media consumption is experiencing college differently.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

'Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.

Adwords 278
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

'Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion.

Blogger 196

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Facebook Graph Search Optimization: 5 Must-Reads

Firebelly

'What should you do to optimize your Facebook page for Graph Search ? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.

Facebook 203
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We Make Our Own Fairy Dust

Waxing UnLyrical

'The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. Scratch that. There is; but we make it ourselves. Image: Alexandria LaNier via Flickr, CC 2.0. Worms. A few weeks ago, I was on the receiving end of an “I’m going to the garden to eat worms” type of message from a friend. She was down in the dumps about business, it just wasn’t as groovy as it had been a few years ago.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

'HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights.

Report 185
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Who’s Afraid of the Big Bad Yelp?

Navolutions

'If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. Many business owners, users, and bipeds in general tend to hate Yelp’s lack of transparency, aggressive sales staff, and the amount of power that they give to relatively anonymous users.

Review 166
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

'Lady Gaga image via BigStockPhoto.com. With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world. Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products.

Loyalty 158
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When I Met, and Almost Lost, Mother Teresa

Waxing UnLyrical

'I don’t think you have to be a Roman Catholic (I’m not) to know when you’re in the presence of spiritual greatness. But that’s how I felt when I met Mother Teresa. A while later, I learned what it felt like to lose her, until I realized that I hadn’t, really. Image: mrsdkrebs via Flickr, CC 2.0. Christmas past. At the time, I was still living in India.

Meeting 215
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Google to Start Showing Company Logos in Search Results?

Bill Hartzer

'Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship. Just like Google Authorship, companies that have verified their Google Publisher status using Rel=Publisher as well as set up their Google Plus business page, you’ll start seeing your company logo alongside your website in the Google search results.

Company 156
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The Two Most Important Marketing Metrics Online

The Social Media Incubator

'When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. Usually, you get the same old suggestions. They’re either all SEO related or social media related, but those aren’t the most important metrics. Important, maybe. Most important, not. So what are the most important metrics that determine your online ROI ?

Metrics 125
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Funnel Vision: Why Companies Need To See The Light At the End of the Funnel

Convince & Convert

' . Editor’s Note: This is an excerpt from Brian Solis ‘s new book, What’s the Future of Business? Learn more about the book and purchase a copy at [link]. Over the years, businesses have developed sales, marketing, and service strategies around the sales funnel. The model of awareness, interest, desire, and action describes the likely steps a customer may take in making a decision.

Company 156
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Rewired PR: Neuroplasticity and Public Relations

Waxing UnLyrical

'Do you know what “neuroplasticity” is? It’s essentially the brain’s ability to “rewire” itself by forming new neural connections when it needs to. Or, in other words, it’s what happens when the neurons (nerve cells) in the brain start to find new ways to connect with and “talk to” each other, when the old pathways are no longer there (for example, because of injury, or disease).

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Social Networking to Advance Your Career

Janet Fouts

'Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. See the photos from DJ Cline here. I moderated this panel of tech rockstars. LaSandra Brill Sr. Mgr., Global Social Media Marketing, Cisco Systems. Marilyn Lin Director, Product Intelligence & Enablement, Salesforce.com.

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SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

'Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks. The majority of the employees at Blueglass, based in Tampa Florida, have left the company recently, and Blueglass apparently as a company (in the US) is collapsing.

Adwords 133
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

'Beth Dockins, Scotts Miracle-Gro @bethdockins. Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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Why Social Media Marketing for Business Isn’t Optional Any More

The Social Media Incubator

'Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Among these include. 80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 32 percent of all Internet users use Twitter. 69 percent of Twitter follows are suggested by friends. 1 million new Twitter accounts are added e

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Fetching Friday – Resources Mashup & The Science of Productivity

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Post. The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and socia

Mashup 130
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The Secret To Getting Picked

Twist Image

'Being picked by someone or choosing yourself and leading. which do you choose? It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and self-worth. It seems like an obvious answer, but the vast majority don''t choose themselves. They prefer to be picked.

Journal 110
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Last Chance to Get on Special Pre-Order List for My New Book

Convince & Convert

'image from bigstock.com. My new book is called Youtility: Why Smart Marketing is About Help, not Hype. It’s the best thing I’ve ever done in my career , and I really need YOUR help to make it a hit when it’s officially released in June. Here’s the plan. If you pre-order the book from me, I’ll give you a ton of exclusive bonus materials that will make the Youtility experience better.

List 119
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How Important Is Local Search for Your Business?

The Social Media Incubator

'For many small and mid-size business owners online, local search may not be that important. They may have a global audience with a product that has a broad appeal, or it may make more sense to market their product or service to a general, non-specified market. But for many others, local search is very important. Let’s say you own a restaurant, or you are an auto mechanic or electrician.

Yahoo 100
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Tweetdeck to Facebook: See Ya Later!

Small Business Mavericks

'Tweetdeck is dropping Facebook like a hot potato. A beautiful relationship has come to an end. But that’s not all that Tweetdeck recently announced on its blog. They’re also dropping some of their own apps, including Tweetdeck AIR, Tweetdeck for Android, and Tweetdeck for iPhone. That means they are going fully web-based. Of course, Tweetdeck’s web-based platform has been increasing in popularity.

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Is Google Breeding An Army Of "Glassholes"?

Twist Image

'The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens are ubiquitous, cheap, connected and virtually everywhere. Train of thought #1 : Screens everywhere means advertising everywhere. This is the Minority Report scenario.

Google 105
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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A Refreshing Checklist for Your Content and Social Media Marketing Strategy!

Writtent Blog

'Hope you all had a great marketing week, and weekend is time for helpful reading. Grab some ideas to upgrade your social media and content strategy, learn more about videos from experts, and learn how powerful guest blogging is. Stay tuned! A Simple Story About the Power of Publishing Content on the Open Web. This personal content creation story stresses out that every simple person can grow into an online authority through writing.

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Bright Sparks list: Reality checks and sexy playthings

Absolute PA

'Last month I didn’t write a Bright Sparks list – I shared this secret instead. Considering the huge impact it had on my business and life I figured it was a suitable alternative. So, what’s on my Bright Sparks list this month? 3 servings of inspiration, reality checks and tools for smooth running business processes. YUM. Dig in… 1.

List 68
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How To Tell Who Your Competition Is Online

Small Business Mavericks

'Small business owners often have difficulty understanding who they’re competing against online. It’s much easier off line. If you run a local restaurant, then your competition are other local restaurants trying to attract the same demographic of customers. Online, it’s a bit more tricky than that. For instance, let’s say you sell widgets.

Widget 93
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The Power And Disappointment Of Digital Marketing

Twist Image

'Everything is digital. I''ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it''s a reality when traditional advertising agencies are claiming that digital is just another kind of execution when - in reality - they''re watching both their budgets dwindle and the lion''s share of advertising dollars shift in ways the industry hasn''t seen since television became a red-hot medium.

Marketing 104
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10 Ways Low-Quality Copywriting Services Will Hurt Your Business

Writtent Blog

'If your brand is paying for low-quality content marketing, you might as well be throwing your money away. There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche. Several years ago, it was possible to “trick” Google into ranking information well. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding.