Sat.Apr 27, 2013 - Fri.May 03, 2013

Advice for new PR grads

Sherrilynne Starkie

PR, communications and marketing graduates are pounding the pavement trying to land their first jobs. The problem is that competition for entry-level positions has never been tougher.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved.

Solving homelessness, one tweet at a time


This is a guest post from Danny Alpert, Executive Producer, @home. Danny – thanks for sharing this valuable story. Three years ago, I started a journey with an incredible guy. His name is Mark Horvath – you might know him as @hardlynormal.

[Comic] Why Are We On Facebook?

SocMed Sean

Engaging in the social space isn’t easy…and it sure isn’t cheap.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Has Social Media Changed The College Experience For The Better?


I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience. To me this seemed like a bold statement and more a matter of opinion.

More Trending

10 time-saving tech tips = awesome


Awesome simple tech tips – there will be at least one you didn’t know. ———— This post contains a TED talk video. Check it out! Potluck

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

Facebook Graph Search Optimization: 5 Must-Reads


What should you do to optimize your Facebook page for Graph Search ? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search.

We Make Our Own Fairy Dust

Waxing UnLyrical

The one thing that I’ve realized is that in business and life, there is no such thing as fairy dust. Scratch that. There is; but we make it ourselves. Image: Alexandria LaNier via Flickr, CC 2.0. Worms.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Increase Non Profit Support by Improving Your Social Media Calls to Action


This is a guest post by Shane Jones, who is our newest guest blogger and who will be writing a new series about Tactical Tips for Nonprofits for the SocialFish blog. —————— Here’s how to improve your calls to action (CTA). Create the Right Environment.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics.

How to Manage Issues on Social Media


Everything is closer and goes faster in the world of social media. People on Greenland can respond to a thread written in Madagascar within seconds. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities.

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When I Met, and Almost Lost, Mother Teresa

Waxing UnLyrical

I don’t think you have to be a Roman Catholic (I’m not) to know when you’re in the presence of spiritual greatness. But that’s how I felt when I met Mother Teresa. A while later, I learned what it felt like to lose her, until I realized that I hadn’t, really.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Three Ways to Instantly Boost Engagement with Text Updates


It seems like all the “experts” tell us is to post photos on our Facebook Page to get more likes, comments and shares. Text updates aren’t as sexy, but they can be equally as effective. Why bother posting text updates on your Facebook Page?

Who’s Afraid of the Big Bad Yelp?


If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.

Rewired PR: Neuroplasticity and Public Relations

Waxing UnLyrical

Do you know what “neuroplasticity” is? It’s essentially the brain’s ability to “rewire” itself by forming new neural connections when it needs to.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

[Cool Infographic Friday] Dispelling the H1-B Myths


“There are a number of temporary visa programs currently in place in the US. The largest and arguably most important is the H-1B program, which allows US businesses to temporarily employ high-skilled foreign workers in key specialty occupations.

Google to Start Showing Company Logos in Search Results?

Bill Hartzer

Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Lady Gaga image via With 23 million albums sold, five Grammy Awards, and Forbes ’ distinction as one of the world’s most powerful celebrities, Lady Gaga is one of the most well-known pop artists in the world.

Fetching Friday – Resources Mashup & The Science of Productivity


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Mayo Clinic and Healthcare Social Media


Here’s a good slide deck from my hero (and one of the people I have been following on Twitter since I joined waaaay back in 2007) Lee Aase of the Mayo Clinic, whom you will recognize as one of the forerunners of B2B social media and specifically healthcare industry social media.

SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks.

Funnel Vision: Why Companies Need To See The Light At the End of the Funnel

Convince & Convert

. Editor’s Note: This is an excerpt from Brian Solis ‘s new book, What’s the Future of Business? Learn more about the book and purchase a copy at [link]. Over the years, businesses have developed sales, marketing, and service strategies around the sales funnel.

Responsive Design is 2013?s Web Design Trend


In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks.

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Social Networking to Advance Your Career

Janet Fouts

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. See the photos from DJ Cline here. I moderated this panel of tech rockstars. LaSandra Brill Sr.

This Week in Social Media – 5/1/2013

Social Media Marketing

A roundup of relevant links affecting our industry.

How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

Beth Dockins, Scotts Miracle-Gro @bethdockins.

The Two Most Important Marketing Metrics Online

The Social Media Incubator

When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. Usually, you get the same old suggestions. They’re either all SEO related or social media related, but those aren’t the most important metrics. Important, maybe. Most important, not. So what are the most important metrics that determine your online ROI ?