Sherrilynne Starkie
JULY 3, 2012
Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. This one-day conference is “must attend” for social media enthusiasts and newbies alike.
Mindjumpers
JULY 2, 2012
Tweet ??The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity.
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Webbiquity SMM
JULY 2, 2012
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” Looking at
Firebelly
JULY 2, 2012
The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week. Photos, Engagement Are Keys To Facebook Marketing Success.
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Justin Levy
JULY 6, 2012
Who is your competition? Not who is your company’s competition but who is your personal competition. You may have colleagues, close friends or a significant other that you have a friendly competition with – a way of pushing each other. But if you want to be at your personal and professional best than you should see yourself as your own competition.
Mindjumpers
JULY 6, 2012
Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc.
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Firebelly
JULY 6, 2012
During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. While ‘Facebook’ itself has become a verb (e.g. “Go Facebook him and find out who he is.”), the conversation focused primarily on Facebook Actions – a way of interacting with apps, content and brands (and getting their data into Timelines) that goes beyond the traditional ‘Like.’ The panelists agreed on 2 th
Justin Levy
JULY 1, 2012
Welcome to July. We are now 50% of the way through putting 2012 in the history books. Have you taken time to review your personal and professional goals? For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. Part of this process includes reviewing our progress on the projects that we committed to, reviewing our accomplishments and understanding how strategic priorities may have shifted.
Mindjumpers
JULY 3, 2012
Tweet. Buddy Media recently published the report “Strategies for Effective Tweeting: A Statistical Review”. Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The three primary success metrics reviewed were: reply rate, retweet rate and engagement rate.
The Realtime Report
JULY 3, 2012
TV viewers that interact with social media on a second screen are actually more engaged in the programming than those watching alone or without social media, according to new research from the Time Warner Research Council. While social media interaction changes the way viewers watch TV, it doesn’t mean they see less – in fact, quite the opposite.
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Firebelly
JULY 4, 2012
Unrelenting and uber-connected, David Harding believes that social, digital and print are co-existing. This year, HardingPoorman Group , was once again named “one of the best companies to work for,” and yet David Harding, CEO of HardingPoorman Group, is pushing even harder for innovation in every sphere of the business. As he leans back in his chair, David Harding (who’s based in Indianapolis) smiles and says “there’s always room for improvement and I’m fortun
Small Business Mavericks
JULY 2, 2012
It is natural for websites to rise and fall in the search engine rankings. In fact, when new sites are discovered by the search engines and receive their initial rankings it is quite common to see them rise high into the search engine rankings. Google particularly is good at this. With its emphasis on fresh search results, new pages get an unnatural boost in search engine rankings.
Mindjumpers
JULY 6, 2012
Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc.
The Realtime Report
JULY 6, 2012
Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. Silver goes to Poland — Polish companies respond to 50% of customer inquiries, followed closely by Turkish companies, who respond to 47% of all inquiries.
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Idaconcpts
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
Small Business Mavericks
JULY 5, 2012
If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. You might actually have an advantage. Online-only stores have no way to take cash payments. If a customer prefers to pay cash, that’s too bad. The options are a credit card, wire transfer, or online pay service such as PayPal.
Ari Herzog
JULY 6, 2012
You used to read guest blog posts every Friday. Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. How to Choose the Best Comment System by Danny Brown. Why Negative Blog Comments are Needed by Jeannie Chan.
The Realtime Report
JULY 5, 2012
Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network. Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk. According to Sharick, knowing your audience is key; she advises anyone managing a news site to keep asking questions and figure out what the audience finds most interesting. “We are posting content that we know
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Idaconcpts
JULY 1, 2012
When I started my own website for my home business I was really excited. I managed to create a website and customize it so it looked great. I spent ages thinking about what needed to be on there, and when I published it I was watching the amount of traffic that arrived almost religiously. No Traffic to Be Seen. After the first few days I began to feel a little bit down.
Webbiquity SMM
JULY 2, 2012
Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” Looking at
Justin Levy
JULY 6, 2012
Who is your competition? Not who is your company’s competition but who is your personal competition. You may have colleagues, close friends or a significant other that you have a friendly competition with – a way of pushing each other. But if you want to be at your personal and professional best than you should see yourself as your own competition.
The Realtime Report
JULY 6, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.
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Idaconcpts
JULY 3, 2012
In this brave new world in which we find ourselves, the iPhone has emerged as a kind of new type of digital Swiss army knife. It always has another tool ready to save the day. With the economy still somewhat topsy-turvy, a timely e-coupon can be a good friend indeed. Enter these four fabulous money-saving apps. Collect and use all of them, each e-coupon provider has their own unique values.
Kikolani
JULY 3, 2012
Do you ever wish you could get a ton of expert advice on different aspects of building a successful business online in one place? Well now, you can. What is Web Domination. Web Domination (affiliate link) is a complete course with 20 “masters of the web” revealing everything you need to know about creating a successful company online. It includes hour long interviews with each expert and a 300+ page eBook with 100,000+ words on making a website, creating content, getting traffic, con
Justin Levy
JULY 1, 2012
Welcome to July. We are now 50% of the way through putting 2012 in the history books. Have you taken time to review your personal and professional goals? For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. Part of this process includes reviewing our progress on the projects that we committed to, reviewing our accomplishments and understanding how strategic priorities may have shifted.
Convince & Convert
JULY 3, 2012
“With Great Power Comes Great Responsibility” - Uncle Ben to Peter Parker (Spiderman). As marketers, we now have the power to create content of all types and deliver them directly to our customers and prospects. It was not too long ago that this wasn’t the case. Unfortunately, just because we can, doesn’t mean we should. Blogging, Facebook, Twitter, Slideshare, Pinterest, enewsletters, ebooks, magazines, apps – Often we focus so much on the channel, and that we CAN,
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Small Business Mavericks
JULY 6, 2012
The mark of a good social media website is how serious its owners are about improving it. If the ownership team is serious about creating a useful and rewarding user experience and trying to keep up with the rapid changes of the web, then you have a good social media website. There are a few good ones out there, Pinterest now being one of them. Pinterest started out as a way for marketers to share images with their friends.
Ari Herzog
JULY 3, 2012
See my name in the bottom left? On the occasion of America’s 236th birthday, I invite you to visit the website of the National Archives and, with sign the Declaration of Independence. I signed it in 2009 when I blogged about Lady Liberty tweeting. The Declaration is a living document and there is no better time than the present to follow my lead and sign today!
Social Media Strategery
JULY 3, 2012
I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's because it implies a certain level of salesmanship. Maybe it's because it erodes my own idealistic view of the media as the fourth estate and that I hate seeing so much of it be controlled by pitchmen who take advantage of lazy journalists.
Convince & Convert
JULY 5, 2012
With the Internet in your pocket, at almost anytime in darn near any location (subways, wine caves and most airplanes be damned) you can summon information to settle a debate or sports bar argument in a moment’s notice. In those same moments, you can chase down friends’ whereabouts and monitor your finances during an office meeting. Heck, maybe you’re reading this while your spouse is telling you how much formula to give the baby…uh-oh.
Small Business Mavericks
JULY 3, 2012
Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these 5 dimensions in mind. Here they are, the 5 dimensions of blogging: Search engine optimization – Every blog post is a separate web page. Since search engines rank web pages , if you blog every day for a year and each blog post is optimized for 3 key phrases, then you’ll have 1,095
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