Social Media Today

JUNE 3, 2025

More ways to tell TikTok what you want to see more, or less of in-stream.

Content 172

Content 172

Jon Loomer

JUNE 2, 2025

The bulk of complaints from Meta advertisers in 2025 center on the topic of control, or a lack of it. My biggest frustration is advertisers’ obsession with the fleeting illusion of control. Stop advertising like it’s 2017. I miss those days, too, but we’re not going back. The tools have changed, as has your role in the process. Your refusal to evolve won’t stop where advertising is headed.

Advertising 159

Advertising Badge Conversation Cost 159

Sprout Social

JUNE 3, 2025

If you download the Calm app, youre greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed in soft colors and you can select a variety of meditations, sounds, ASMR or even Sleep Stories to help your mind slow down and relax. Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health.

Social Media 87

Social Media How To Hashtag Authentication 87

Audiense

JUNE 3, 2025

The more youre able to identify the wants and needs of your customer groups, the easier it is to create optimized marketing campaigns for each group. This doesnt have to be a guessing game, granted you've mastered the art of audience targeting.

Types 85

Types Strategy Groups Groups 85

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

Social Media Today

JUNE 4, 2025

Video consumption is rising on LinkedIn.

Video 191

Video LinkedIn 191

Ignite Social Media

JUNE 4, 2025

Summer social media marketing isn’t just about posting beach photos and adding sun emojis, it’s about understanding the seasonal shift in consumer behavior that happens when the temperature rises. After reviewing successful summer campaigns and working with brands across industries, we’ve discovered that the most impactful summer social media strategies share one thing in common: they understand that summer often changes how people engage online.

Social Media 78

Social Media Tourism Travel How To 78

Jon Loomer

JUNE 3, 2025

On my last video , I discussed my concern that advertisers will use Value Rules when they arent necessary. So, lets discuss a plan for figuring out when to use them. Here’s the thought process I recommend for approaching this… Who Are Your Ideal Customers? First, look at your customer data to understand who your most valuable customers are.

Groups 78

Groups Groups Mobile System 78

Social Media Today

JUNE 2, 2025

X's updated messaging service will eventually facilitate new use cases, including payments.

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Bill Hartzer

JUNE 4, 2025

SOCi, a leader in localized marketing solutions, has just released findings that challenge how brands think about customer trust and discovery. According to its 2025 Consumer Behavior Index (CBI), consumers may be open to using AI tools like ChatGPT and Google Gemini for initial researchbut theyre not buying based on what AI tells them. In fact, 95% of surveyed consumers say AI is the least trusted source for deciding what to buy.

Data 68

Data Marketing Review Reputation 68

Sprout Social

JUNE 5, 2025

You understand the value of social media. You see the engagement, the community building, the real-time conversations. But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. The good news is, youre not alone. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

ROI 63

ROI Metrics Team CPA 63

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Social Media

Jon Loomer

JUNE 5, 2025

A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules , which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping to use this feature to improve lead quality, you won’t be able to do it with the standard setup.

Eventful 78

Eventful Advertising Conversation Features 78

Social Media Today

JUNE 3, 2025

The platform will provide audience engagement insights and integrated promotion elements.

Platform 175

Platform Engagement 175

WebInKnow

JUNE 4, 2025

The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of people visiting your website, were rapidly moving to an AI future where agents interface with your site instead of people.

Sites 52

Sites Marketing Case Study Analysis 52

BeingOptimist

JUNE 5, 2025

Hey VSCO users! Ever spotted a stunning profile picture on VSCO and wanted to see it in full quality? VSCO’s minimalist design can make it tricky to view high-res profile images, but I’ve got you covered. As a VSCO expert who’s been navigating the platform for years, I’ll show you how to see full quality VSCO profile pictures in 2025—plus some privacy tips to keep in mind.

How To 52

How To Privacy HootSuite Class 52

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Blog2Social

JUNE 5, 2025

How to Automatically Share Your WordPress Blog Posts on Social Media Do you spend more time sharing your blog posts than actually writing them? Youre not alone. For many bloggers and small teams, social media quickly turns into a time-consuming task even though its essential for building reach and driving traffic to the blog. […] Der Beitrag Social Media Automation for Blogs erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing, scheduling, cross-posting.

Social Media 52

Social Media WordPress Blogger Team 52

Social Media Today

JUNE 3, 2025

The latest additions provide more ways to customize your video clips.

Instagram 171

Instagram Video 171

Buffer Social

JUNE 3, 2025

When your to-do list is already longer than a TikTok scroll, hopping between apps to schedule social media posts is the fastest way to lose focus. That’s why the smartest creators and marketers rely on social media scheduling tools to batch content, stay visible, and actually log off. I used to publish on the fly too, but I’ve been converted to content batching.

Social Media 69

Social Media Tools HootSuite Curation 69

BeingOptimist

JUNE 4, 2025

Hey there, VSCO newbies! Ready to share your first stunning photo on VSCO but not sure where to start and how to post on VSCO? Before letting you know let me tell you that VSCOs minimalist, creative vibe makes it a favorite for artists, but posting can feel a bit different compared to apps like Instagram. As a VSCO expert whos been sharing photos on the platform for years, Im here to walk you through the process step-by-step in 2025.

Metadata 52

Metadata How To FAQ Feedly 52

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Jon Loomer

JUNE 1, 2025

Meta started rolling out Value Rules , and Im mostly excited about it. They give advertisers back some control when everything is trending towards automation. But I worry about how some advertisers will use them. Let me explain… What are Value Rules? Value Rules allow you to tell Meta to bid more or less on the most valuable people. You’re able to raise your bids on people by gender, age group, location, or mobile operating system.

Cost 78

Cost Advertising Groups Groups 78

Social Media Today

JUNE 2, 2025

By 2026, Meta's next-level AI ad tools will be able to create and target campaigns for marketers, according to a Wall Street Journal report.

Campaign 184

Campaign Report Journal Tools 184

Buffer Social

JUNE 6, 2025

I got the job offer of my dreams — live, mid-call — from my now-manager, Hailley Griffis , on March 27th, at exactly 3:06 PM ET. We’d been in conversation for weeks about a Senior Brand and Community Manager role at Buffer and I had a chance to experience Collaboration Day with my future team. Then, during a follow-up call, Hailley extended the offer — and moments later, an email landed in my inbox: “We’d love to invite you to join the Buffer journey, Sa

Team 52

Team Hotels Travel Groups 52

Social Media Today

JUNE 3, 2025

New options to build more experiences within Snapchat.

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170

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Social Media Today

JUNE 3, 2025

The accreditation is based on an assessment of YouTube's various ad placement processes.

Brands 169

Brands YouTube Process 169

Social Media Today

JUNE 3, 2025

A heap of new ad options to consider, including AI targeting, more insights, and influencer connection.

Eventful 158

Eventful Influencer 158

Social Media Today

JUNE 1, 2025

Despite news influencers putting their support behind Bluesky, they're not going all in on the app.

Influencer 181

Influencer Activities Study News 181

Social Media Today

JUNE 3, 2025

On-screen script prompts could make for more appealing video clips.

Features 177

Features Video 177

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Social Media Today

JUNE 1, 2025

The filters will provide more ways to hone in on the most important interactions.

Comments 196

Comments Instagram 196

Social Media Today

JUNE 1, 2025

AI will be making calls on algorithm updates, rule violations, and more.

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169

Social Media Today

JUNE 1, 2025

The leaderboard will rank viewers based on how many comments they've made.

Engagement 181

Engagement YouTube Comments 181

Social Media Today

JUNE 4, 2025

The app aims to enable anyone to create their own AR effects.

Mobile 162

Mobile 162

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics