Sat.Jul 09, 2016 - Fri.Jul 15, 2016

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

Guest Post by Scott Kaminski. “If If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz.

The Social Brilliance of Pokémon Go

Janet Fouts

I am not a gamer. Sure, I play Words with Friends, but “real gaming”, as my son would put it? No way. Until Pokémon GO. Launched a mere week ago byNiantic, in a partnership with Nintendo, as a project originally funded by Google, Pokémon GO immediately caught on fire.

What’s a Facebook Barometer and Why Should I Use It?

agora pulse

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success? Let the Facebook Barometer by Agorapulse help you. In an instant, it can tell you what’s working — and what’s not — on your fan page.

4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. To some, it’s a dirty word. To many, it’s the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur.

Brands 148

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Emotionally Connect with Your Audience on Social Media

Meltwater

Many companies are struggling when it comes to managing their social media engagement. But being… Read More.

More Trending

A Pretty Awesome Way to Schedule Instagram Posts

agora pulse

Each month, more than 20,000 people search Google for a way to schedule Instagram posts. If you’re a social media manager, you might very well be one of those 20k searchers. Search no longer, my friend. We have a way to schedule posts to Instagram from your desktop or mobile device.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Possibly the Most Important Metric of All: Your Gut

Waxing UnLyrical

Reader alert: there is no sugar-coating in today’s post. It’s pretty raw, because that’s how I am right now. So if you read on – which I hope you do – please keep that in mind. Thank you. .

How to Use Social Media to Build Brand Trust

Convince & Convert

Social media is more than just a platform to promote your products, services, and content. It’s a two-way street for communication that can engage your customers and prospects. These interactions help build brand trust and a form a community around your brand.

Brands 131

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Easy Ways to Get Better Instagram Engagement

agora pulse

Say goodbye to the “King of Engagement.” ” Social analytics and reporting firm Locowise recently revealed that Instagram engagement continues to trend downward. . How can brands beat this trend? Here are five strategies to get your team started. Be Interactive.

A Look Into Why People Share on Social Media

Ignite Social Media

As I’m writing this, Instagram is reporting 95M+ photos/videos being uploaded per day from 300M+ daily active users. And you know this is the tip of the iceberg in terms of how much information the world is sharing in social media.

Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow.

Report 135

Build a Culture of Association Success

SocialFish

Just a little reminder that Jamie and I have been busy bees writing a whole yearly series on culture for AssociationSuccess.org ! Here’s a quick sampler from the last few months: February – Why Culture Matters. The Link Between Culture and Talent. Interview: Mark Anderson.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways Influencers Can Change Your Twitter Results

agora pulse

In a recent blog post by Twitter the writer shared the amazing statistic that “40% of Twitter users say they’ve made a purchase as a direct result of an influencer.”

Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. That and more in this week’s Social You Should Know. Twitter’s New Dashboard for Brands.

Tools 125

7 Killer Tips to Boost Your Infographic Performance

Meltwater

B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the… Read More.

B2B 121

Working to build scientific communities? Please take the AAAS State of Scientific Community Management Survey

SocialFish

The folks over at the American Association for the Advancement of Science (AAAS) are currently running a survey to determine what community management within science looks like.

Survey 174

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Moms are key decision makers when it comes to sales and in fact make 85% of the purchasing decisions within a household. Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market.

Are Chatbots Right for Your Brand?

Ignite Social Media

Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store!

Brands 124

How To Breathe New Life Into Your Small Business Blog

The Realtime Report

How To Breathe New Life Into Your Small Business Blog. Blogging can be a tough gig for small businesses, especially for those of us just getting on our feet. However, the journey feels much more discouraging when there are no comments, zero shares and our traffic is just plain pathetic.

[Cool Social Tools] The Power of Breezio

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! —— Imagine if you could harness the collective wisdom of everyone in your community.

Tools 169

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What You Need to Know About Cornerstone Content

Kikolani

courtesy: iStock. An architectural design by Irish Immigrant James Hoban was selected for the original White House in October of 1972. The design was selected as part of a contest and the prize was worth a whopping $500.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come.

How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. Adding an element of interactivity to your content can improve your results by up to 5x.

Data Storytelling: Separating Fiction From Facts

Meltwater

Data is playing a larger role in day-to-day business conversations than ever before. The ability… Read More.

Data 107

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

Across the globe, there are over 500 million Instagrammers — more than 300 million of whom use Instagram every single day, sharing an average of 95 million photos and videos per day. Those are huge numbers.

3 Tips for Brands Targeting Brides on Social Media

Ignite Social Media

Weddings. You either love them or you hate them. I’m on the love side… and I’d better be since my own wedding is right around the corner. Literally. As I type this, it’s the ultimate 1-month mark.

How To Create Stunning Social Media Posts For Holidays, Trends, Events And More

The Social Media Hat

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. Sponsored Article. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more.

6 Ways Your Pitch Is Falling Flat (And How to Fix It)

Meltwater

So, you’re looking to get coverage of your brand or product, but the usual strategy… Read More.