Sat.Jun 06, 2015 - Fri.Jun 12, 2015

The #FutureOfBusiness WILL Radically Change Everything As We Know It


I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently.

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Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury.

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Where to Begin Defining Your Target Audiences Online for Content Creation

Waxing UnLyrical

The first step to creating engaging and effective content is to determine your target audience. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for.

Firebelly CEO To Speak At Kiwanis International’s Annual Convention


Firebelly CEO Duncan Alney has been invited to speak at Kiwanis International’s annual convention in Indianapolis where Kiwanians from around the world will gather to celebrate their 100th anniversary. Duncan will be presenting Harnessing The Power Of Social Media on June 24th from 9-10:15 a.m.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are You Ready to Get Started on Content Strategy?


One of the buzzwords du jour is “content strategy.” You may know you really need a content strategy to make your website better, but don’t have time or staff, and don’t know how to get started. You’re not alone! And there is help. Content strategy is not to be feared.

17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, I work remotely.

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Micro-Moments Live Stream Recap

Saying It Social

Check out the recap of the Google Live Stream Event "Micro-Moments - The New Battleground For Brands.

Leading from the Outside-In


Check out Anna Caraveli’s new book published by ASAE, The Demand Perspective.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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Monday Roundup: The Ins and Outs of Measuring Content

Waxing UnLyrical

I’m really stoked about tomorrow’s #measurePR Twitter chat (you’re coming, right?). These events are always more fun when we have guests, and look at the smarties we have lined up for tomorrow : Shelly Kramer, Daniel Cohen, Jennifer Nycz-Conner, and Fay Shapiro – wow! So as a tip of the hat to them, today’s roundup is all about measuring content, and what you can do to get there. A meaningful framework for content measurement (Rebecca Lieb, Marketing Land).

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google Doesn’t Understand What None Means

Bill Hartzer

I was searching and looking through the SERPs of some of the people I hung out with last week at SMX Advanced in Seattle. I noticed a rather odd thing showing up in the search results for David Iwanow , where the word “none” is showing up several times in the SERPs (search results pages).

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[Cool Social Tools] DonorDrive Ups Your Fundraising Game


Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ————-.

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Lessons Learned One Year After Starting a Private Membership Site

Jon Loomer

A year ago today, I was making my final plans to announce my new membership: The Power Hitters Club. This was new territory for me. Up until this point, monetizing progressed as follows: AdSense on the site. Website sponsors. Facebook page review services. One-on-one services. Training courses.

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9 Be’s: Successful Blogger Secrets You Need to Know

Rebekah Radice

No matter the size or nature of your company, having a business blog can keep you in touch with your customers, build rapport and boost your bottom line. In fact, it’s been found that marketers who actively blog receive 67% more leads than those that do not.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Posting on Social Media Won’t Get You More Fans

Bill Hartzer

In an interesting, eye-opening study that Clickable recently did, they found that if you post more often on social media you won’t necessarily get more fans on social media.

8 Ways to Rank High in Google Without Content Optimization

Small Business Mavericks

Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. I think he had some good things to say, so I’m going to follow up with some thoughts of my own. Click-Through Rate – This one is difficult for some people to understand. If a web page starts off on page 10, how does it get found enough to have a click-through rate (CTR)? It happens because some searchers are deep searchers.

Why You Should Stop Reading the News

Ari Herzog

Before you read my thoughts on the subject, here is what Thoreau wrote in 1854: I don’t learn anything in the news. It’s the same content regurgitated with changed names and places. That’s boring. That’s a waste of my productivity.

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Creating Stunning Twitter Backgrounds: With Examples!


Twitter users have been uploading custom Twitter backgrounds since the 140 character platform first started. Some people have been using it for the LOLZ, others have been using it as a chance to do some brand building and to get their logos or faces out there.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity.

Some Tips for Managing Keywords Better

Small Business Mavericks

If you’re going to get into the deep weeds of search engine optimization and really optimize your Web pages, then you need a way to manage and control your keywords. Here are a few tips to help you manage your keywords better. Keep them in a spreadsheet – Organization is very important. You need a way to keep your keywords organized in such a way that you can analyze them, manipulate them, and put them to good use.

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3’s a crowd? Nope – it’s the magic number to max out your blog exposure

Absolute PA

You’ve written your blog, spent time on the format, made sure you’ve linked to your other content , and tidied up your SEO so that the people who need and want to read your carefully crafted words can find them. Next, is to post your blog on social media…. So what do you do?

Creating Stunning Twitter Backgrounds: With Examples!


Twitter users have been uploading custom Twitter backgrounds since the 140 character platform first started. Some people have been using it for the LOLZ, others have been using it as a chance to do some brand building and to get their logos or faces out there.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Lawyers, It’s Time. It’s Been Time For A While.

Myrland Marketing

I am finishing three days of attending legal marketing and business development conferences in Chicago. The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps pf this conference are pricing, project management and process improvement.

Download Your Facebook Data Your Profile And Activity Log - Social Media

Social Media Network Marketing

Facebook is one of the most visited and most referred to Social Media Platform. The amount of Data one stores on the Platform is huge. The Lighter side of You: You had a great Dinner - Promptly your Status message says it. You simply like the sight of the Food - up goes your food dish Photo. You absolutely do not know the person - But you Wish a great Happy Birthday. You have no clue on the problem - but you wish them good health.

3 Steps to Saving Time by Writing Social Media Updates in Batches


This is a guest contribution from Tom Van Buren. Scheduling updates in advance solves a number of social media’s most frustrating problems. It gives your routine newfound flexibility, and it can even make you a better blogger.

The Most Important Trends Of This Year

Twist Image

Admit it, you didn't bother looking at the 200 slides , did you? Almost three weeks ago, I posted Mary Meeker 's (from Kleiner Perkins Caufield and Byers ) annual Internet Trends report that she gave at the Re/Code summit. It's a lot to swallow, a lot to grind through and hard to understand without the context of Mary's rapid-fire delivery.

#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

Myrland Marketing

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. . You have a choice…either listen to this post in the podcast player by clicking the arrow, read it below, or both!

Blogging for your small business

Lucy Hall

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI.

How to Make 2x More Money as a Writer


This is a guest contribution from Puranjay Singh. Around six months ago, I quit my job to make a living as a writer. It wasn’t that I didn’t enjoy my work; it was just that I wanted to travel and needed the freedom of freelancing.

26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

Have you ever wondered what an effective Pinterest marketing strategy looks like? Or what details it should include? Questions like how to pin, when to pin and how much to pin are always at the top of the list. Not to mention – what to track and how to track Pinterest results.

Consumers Want Personalization And Privacy

Twist Image

Have you ever shopped on Amazon ? Probably one of the stupidest questions ever asked in 2015. Especially, when it's being asked on a blog that focuses on digital transformation, and technology that helps brands better connect with consumers. Of course, you have. Who hasn't shopped at Amazon? Do you like the experience? Have you ever tried to log out of Amazon and just start browsing the site without being logged into your personal account, or without any history? I have. It sucks.

Small Business Marketing: Building a targeted email list

Lucy Hall

Generating leads or building a targeted email list is very simple, you just have to know how. In this post I will give you my failsafe techniques on how to build a targeted email list and generate leads, if you follow this plan you'll be getting your first bites in no time! What is a lead?