Sat.Jul 20, 2013 - Fri.Jul 26, 2013

6 Ways to Get Your Employees Blogging


Recently, at my company, I was tasked with starting up a company blog. This is where it gets fun… we have helped our clients build successful blogs and come up with a blogging strategy, content calendars, etc. Most of this falls under my purview as I am the social media director.

5 Weekly Trends on Instagram


What is even bigger than Instagram? Daily Instagram hashtag trends! There are many Instagram users that enjoy posting pictures that correspond to the ‘trend of the day’.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Editor’s note: a version of this post originally appeared on Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success.

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Weekly Roundup: Being Human

Waxing UnLyrical

Hi gang! WUL is on vacation for one more week, but that doesn’t mean our archives are. So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Image: Quinn Dombrowski via Flickr, CC 2.0.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Are you deluged with content marketing crap?


Or let’s put it another way… Are you part of the problem or part of the solution? Think about it. The Content Marketing Deluge. from Velocity Partners. Content Strategy From the Trenches

More Trending

The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

You’re on LinkedIn, right? If you said no, you’ve made your first big mistake. LinkedIn is a must for your company’s social media marketing plan.

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. 30, 2012. and will be particularly interesting to you if you work at the intersection of health care and social media.

Nonprofit Heads Up: Google Grant Renewals


If your association has a Google Grant for AdWords, be on the lookout for a renewal form. Google is requiring that existing grantees who have been in the program for six months or more to submit a renewal form with their current nonprofit status documentation and AdWords Customer ID.

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Community, Lady Gaga & Bourbon: The David Spinks Interview


David Spinks – Community Man. Bourbon Fan. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Authority For Business – 3 Ways To Become The ‘Expert’ While Generating Leads And Sales

The Social Media Incubator

The best way to generate sales and leads online is to position yourself as a subject matter expert – we call this, “ Social Authority. ” Of course, there are several ways you can do that.

Living The Heretically Productive Life [Redux]

Waxing UnLyrical

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. Upon re-reading it, it still makes sense… so here you go (it has minor edits to keep it updated) … and make sure you get enough R&R after reading it!

The most awesome association website ever!


You MUST go take a look at the Internet Association ‘s website. This should inspire and delight. And tell me it doesn’t have: - a clearly stated mission. - a list of members. organizational principles and value statements.

Mobilizing Millennials For Social Good: 6 Takeaways From MCON13


This is a guest post from Chelsea Tuttle – a Ball State University public relations graduate, a Millennial and a MCON13 attendee.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What Happened After I Closed Guest Post Submissions


While many popular blogs have trended away from accepting unsolicited guest post submissions, not many have shared the results of this strategy. A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates?

25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book

Convince & Convert

One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” ” Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what’s the point in trying to hide?

Are Blackberry users getting the shaft?


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Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

What? A social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. When I wrote my first book, “ Social Media Success!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S.

A Social Media Customer Service Win From @DeltaAssist

Convince & Convert

Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising.

3 Projects to Improve Auto Financial Services Websites


Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The small business landscape is arguably tougher than ever before. A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices.

5 Deadly Ad Buying Mistakes

Convince & Convert

Image via Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Even the creators of display ads are piling on the hate.

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5 Ways To Improve Mobile Responsiveness

Small Business Mavericks

There’s no doubt about it, the world is increasingly more mobile. When you consider that more than half of all cell phone users are using smartphones and that more than 90% of American adults have mobile phones, then you can begin to understand how important mobile marketing is. To top it off, it is expected that smartphone usage will increase tremendously over the next year.

Simple Email Script: Make your next holiday a perfect sales opportunity

Absolute PA

It’s holiday time! Time to kick back with family or take off somewhere special to recharge our batteries and rejuvenate our creativity reserves before everything winds up again in September. And, this got me thinking… What happens to your business when you take off?

10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative.

How to Utilize Social to Manage Customer Expectations

Convince & Convert

Tony Clark, Cedar Point @TonyClarkCP.

Turn Your Facebook Page Into A Community

Small Business Mavericks

When it comes to marketing through Facebook, businesses have the ability to set up a brand page and use it as an outpost to draw attention to their brands. But if all of your posts are self-promotional hype, you will eventually turn your fans off and they will turn you off. Here are some ways you can use to keep your Facebook page interesting. Post images. Images increase a posts likability. In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land.

SEO Link Farmers/Scammers are a Fraud - Don't Take Their Money

Stay N' Alive

This is the response I get when questioning an "SEO Expert" wanting me to get paid $50 per link for posting links on my Google+ profile. Seriously, who, of any klout takes these guys'' money? These guys are the scum of the earth - don''t take their business: I''ll give him some SEO. Here''s how you get traffic for your business - build a social profile on Google+, build a genuine audience, and play a part in the conversation.

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