Sat.Jul 14, 2018 - Fri.Jul 20, 2018

article thumbnail

Facebook Page Reach: Page-Level Reporting

Jon Loomer

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. Properly understanding reach tends to be a source of confusion for many marketers, particularly when it comes to reporting on Organic Facebook Reach.

Report 125
article thumbnail

5 Key Insights into Effective Instagram Stories Performance [Report]

Social Media Today

Social analytics company Delmondo has released a new report on Instagram Stories performance, based on more than 5,000 posted Stories.

Report 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018. This year, LiveChat & Chatbots has emerged as a new sector (within the Social & Relationships category) encompassing almost 100 new platforms. “Both text-based and voice-based chatbots have had a

Brands 101
article thumbnail

[Comic] Three Lessons You Should Learn From Facebook and Cambridge Analytica

SocMed Sean

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps. While data security isn’t usually a humorous topic, since it is often surrounded by works like “lapse”, “breach” or “failure” but I thought I’d lighten up the mood around the topic with a new social media comic and some tips for handling and managing your onl

Privacy 184
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it.

Sites 124
article thumbnail

Redefining ROI: What Real Return Looks Like for Social

Social Media Today

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.

ROI 168

More Trending

article thumbnail

Take Your Ads From Failing To Scaling

Jon Loomer

We’ve all been there. Your ads are running just fine and then seemingly out of nowhere they stop performing. You’re surprised and disappointed to learn that your ads have stopped producing a profitable return-on-ad-spend (ROAS), they don’t have a steady click-through rate, and/or you don’t have any new quality leads. When the initial shock begins to wear off, you’re stuck wondering where to go next with your ad performance.

Feed 120
article thumbnail

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it.

Sites 100
article thumbnail

7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018.

Analytics 167
article thumbnail

3 Music Festivals with Successful Social Media Strategies

Meltwater

Now more than ever, social media platforms serve as a canvas for people to promote products, events, and themselves. There are endless ways to reach a potential audience through channels… Read More >>>.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Why SEO Should Be An Essential Aspect of Your Business's Promotional Activity?

Social Media Marketing

If you haven’t remained aloof to modern marketing techniques you would have definitely heard and read a lot about search engine optimization. For most people it is a means to improve their digital footprint and grow their brand digitally. But SEO services are often misunderstood in terms of value they add to your promotional activity. They are merely seen from the narrow prism of traffic and rankings on the search engines.

SEO 105
article thumbnail

How to Create Good Instagram Captions: The Quick Guide To Captions For Instagram

Socially Sorted

Are you wanting to create good Instagram captions or maybe didn’t even know that captions for Instagram were important? When you have a strategy for captions for Instagram you are tapping into a world of engaging storytelling that gets more eyeballs on your content and. // Read More. The post How to Create Good Instagram Captions: The Quick Guide To Captions For Instagram appeared first on Socially Sorted.

Instagram 110
article thumbnail

How to Successfully Integrate Lifestyle Content into Your Social Media Strategy

Social Media Today

Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience.

Content 167
article thumbnail

Will YouTube Be Able to Keep Influencers Engaged?

Ignite Social Media

For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube , it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?

Brands 96
article thumbnail

6 Ultimate Tips to Becoming a Top Employee Advocate

Oktopost

Whether you’re already participating in an employee advocacy program or just getting started, it should come as no surprise that “thought leadership” can have a huge positive impact on your career. But with multiple social networks, tons of available content, and a typically busy schedule, how does one become a top employee advocate, without spending […].

Tips 96
article thumbnail

4 Tips on How to Create More Compelling Blog Content to Boost SEO and Authority

Social Media Today

If you want to make your content stand out, you need to do more than just put words down on paper. In-depth research is key to great blog content.

Content 123
article thumbnail

3 Tactics You Should Add to Your Back to School Strategy

Ignite Social Media

Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. . If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you should add to your strategy right now. . Last week, Instagram rolled out collection ads worldwide to all advertisers.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Get Twitter Right with High-Tech SaaS

Meltwater

Companies in the high-tech Software-as-a-Service (SaaS) industry are always evolving, regularly launching products and services. The way they communicate offerings matters a great deal to how their target audience understands… Read More >>>.

Twitter 78
article thumbnail

Dressed-to-Impress: This Digital Agency Needed a Dashing Social Dashboard for Clients

agora pulse

On some days, running a digital agency is harder than silently sneaking across a roof-top wearing last year’s Halloween costume. . Dealing in the art of the intangible online hype machine doesn’t always lend itself to communicating your business value to clients. Results and metrics matter, of course, but for ongoing relationships with multiple-stakeholders on the client side, you need to find ways to unmistakably demonstrate both the creative and strategic sides of your work.

article thumbnail

Twitter Account Removals See Users Lose up to 70% of Their Following

Social Media Today

Twitter's crackdown on inactive accounts has seen some of the larger Twitter profiles take big hits in their audience numbers.

Twitter 127
article thumbnail

Will Snap Kit Save Snapchat?

Ignite Social Media

Snapchat was all the rage back when it was first created, but now other social media apps are jumping into the scene, mimicking some of Snapchat’s fun features and leaving the once-popular app in the dust. Now that Instagram and Facebook are encouraging users to try their “Stories” options, it seems Snapchat has fallen by the wayside. However, Snapchat has been making some changes to help bring back the popularity.

Avatar 96
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018. This year, LiveChat & Chatbots has emerged as a new sector (within the Social & Relationships category) encompassing almost 100 new platforms.

Brands 66
article thumbnail

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020.

article thumbnail

4 Reasons Why Facebook's New Ad Transparency Tools are Good for Marketers

Social Media Today

Facebook recently launched a new tool which enables anyone to see the ads being run by any Page, at any time. And that could provide benefits for marketers.

Tools 114
article thumbnail

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. The success of your business is largely determined by the quality and character of your employees, so this is a top priority. You already know that social media is necessary for attracting new customers, but did you know that it can be just as effective at attracting new employees?

Company 61
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?

Brands 60
article thumbnail

It's Pretty Simple: Make Better Ads

Twist Image

If only it were that simple. But, it kinda is, right? For over two decades, I have repeated the same mantra: people don't hate advertising. People hate crappy advertising. Unfortunately, the world is littered with too much bad advertising. Customers can't see the forrest from the trees. Is bad advertising the reason we're seeing the rise in subscription and streaming services like Netflix and Apple Music ?

Apple 53
article thumbnail

The 4 Digital Selling Skills Of The Successful Modern Seller

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Kurt Shaver, the co-founder and Chief Sales Officer at Vengreso.

Skills 113
article thumbnail

Bound to happen Change Worldwide recognition Ensures Organisational Development

Oktopost

For anybody who is not convinced related to creating a small business00 with scratch, and have absolutely some capital to waste, an individual can give thought to buying passive income small business. These organisations tend to be developed by another individual and sold at a reasonable onetime amount. Even though some sort of client, you […].

article thumbnail

#220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!)

Amy Porterfield

Ahhh…summertime! One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts! That usually only happens while on vacation. As a matter of fact, I’m […]. The post #220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!