Sat.Jul 14, 2018 - Fri.Jul 20, 2018

Facebook Page Reach: Page-Level Reporting

Jon Loomer

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach.

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5 Key Insights into Effective Instagram Stories Performance [Report]

Social Media Today

Social analytics company Delmondo has released a new report on Instagram Stories performance, based on more than 5,000 posted Stories

Report 171

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Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018.

[Comic] Three Lessons You Should Learn From Facebook and Cambridge Analytica

SocMed Sean

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Dressed-to-Impress: This Digital Agency Needed a Dashing Social Dashboard for Clients

agora pulse

On some days, running a digital agency is harder than silently sneaking across a roof-top wearing last year’s Halloween costume. . Dealing in the art of the intangible online hype machine doesn’t always lend itself to communicating your business value to clients.

7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018

More Trending

[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

Recently, if you heard curse words while enjoying your coffee and pastry at Panera… it might have been my fault. The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p! Look At Your Bounce Rates!

Take Your Ads From Failing To Scaling

Jon Loomer

We’ve all been there. Your ads are running just fine and then seemingly out of nowhere they stop performing.

How to Successfully Integrate Lifestyle Content into Your Social Media Strategy

Social Media Today

Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

Today’s guest post comes from Kevin Nelson. Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Thanks to Kevin for sharing his insights on the skills that every marketer should learn.

Skills 122

Will YouTube Be Able to Keep Influencers Engaged?

Ignite Social Media

For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube , it was certainly the most sought after social channel to make money from video content.

Redefining ROI: What Real Return Looks Like for Social

Social Media Today

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration

ROI 171

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.

Brands 109

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. The success of your business is largely determined by the quality and character of your employees, so this is a top priority.

3 Tactics You Should Add to Your Back to School Strategy

Ignite Social Media

Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. . If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you should add to your strategy right now. .

Twitter Account Removals See Users Lose up to 70% of Their Following

Social Media Today

Twitter's crackdown on inactive accounts has seen some of the larger Twitter profiles take big hits in their audience numbers

How to Create Good Instagram Captions: The Quick Guide To Captions For Instagram

Socially Sorted

Are you wanting to create good Instagram captions or maybe didn’t even know that captions for Instagram were important? When you have a strategy for captions for Instagram you are tapping into a world of engaging storytelling that gets more eyeballs on your content and. // Read More.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced?

Sites 100

Will Snap Kit Save Snapchat?

Ignite Social Media

Snapchat was all the rage back when it was first created, but now other social media apps are jumping into the scene, mimicking some of Snapchat’s fun features and leaving the once-popular app in the dust.

Avatar 109

10 Social Media Pet Peeves That Can Hurt Your Professional Reputation

Social Media Today

Here are some common social media marketing missteps that you need to avoid in your approach

How to Get over Perfectionism (and Execute on Your Ideas)

Buffer Social

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media and the Keynote Speaker: Pro Tips from the Experts

The Social Media Hat

Here's how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation

How To 128

7 Basic Tips & Tools to Drive More Traffic to Your Blog or Website

Blog2Social

“How to get more traffic on my blog?”, ”, “What is the best way to grow more traffic from organic search?”, ”, “How to drive more traffic to a new blog?” ” are some of the most frequently asked questions from bloggers.

Tips 82

Facebook Adds Option to Merge Instagram Contacts into Messenger

Social Media Today

Facebook is rolling out a new option which enables users to add their Instagram connections to Messenger

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis.

UGC 85

6 Ultimate Tips to Becoming a Top Employee Advocate

Oktopost

Whether you’re already participating in an employee advocacy program or just getting started, it should come as no surprise that “thought leadership” can have a huge positive impact on your career. But with multiple social networks, tons of available content, and a typically busy schedule, how does one become a top employee advocate, without spending […]. Employee Advocacy Content Marketing Social Engagement Social Media Social Selling Thought Leadership

Tips 80

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.

5 Ways You Can Use Social Media Listening to Your Advantage

Social Media Today

Here are some key tips to help improve your social media listening process - and why you should do so

Why SEO Should Be An Essential Aspect of Your Business's Promotional Activity?

Social Media Marketing

If you haven’t remained aloof to modern marketing techniques you would have definitely heard and read a lot about search engine optimization. For most people it is a means to improve their digital footprint and grow their brand digitally.

SEO 107

Get Twitter Right with High-Tech SaaS

Meltwater

Companies in the high-tech Software-as-a-Service (SaaS) industry are always evolving, regularly launching products and services. The way they communicate offerings matters a great deal to how their target audience understands… Read More >>>. Social Media

7 Reasons People Aren’t Reading Your Blog Posts

Socialmedia.biz

Blogging is a lot of fun, so it’s no wonder that people are flocking to the internet to start blogs every single second of the day. Blogging is a great way to meet new people, to share your story and interests and even to make some money. But a lot of new bloggers get frustrated when they pour their hearts and souls into their blogs with hardly anybody reading their work. Has that happened to you? It’s frustrating, isn’t it? So what’s going on here?