Sat.Jul 14, 2018 - Fri.Jul 20, 2018

Facebook Page Reach: Page-Level Reporting

Jon Loomer

Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach.

5 Key Insights into Effective Instagram Stories Performance [Report]

Social Media Today

Social analytics company Delmondo has released a new report on Instagram Stories performance, based on more than 5,000 posted Stories

Report 142

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018.

[Comic] Three Lessons You Should Learn From Facebook and Cambridge Analytica

SocMed Sean

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Selling Without the Sales Pitch: The Right Way to Do Product Videos on Social Media

agora pulse

Video is dominating social on every platform. It’s performing so well that Instagram rolled out IGTV , which allows users to post extended-length videos. You need video in your social media marketing right now, preferably on all platforms.

Video 132

More Trending

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced?

Sites 116

[ANSWERED] Why I Quit Worrying About Bounce Rates And How It Impacted My Blog Traffic

SocMed Sean

Recently, if you heard curse words while enjoying your coffee and pastry at Panera… it might have been my fault. The other day, I was helping another aspiring blogger understand some of the key performance indicators (KPIs) that I use when evaluating which posts “work” and which ones don’t. We were sharing coffee and going through Google Analytics when she literally yelled (and I mean YELLED): Holy Cr@p! Look At Your Bounce Rates!

Dressed-to-Impress: This Digital Agency Needed a Dashing Social Dashboard for Clients

agora pulse

On some days, running a digital agency is harder than silently sneaking across a roof-top wearing last year’s Halloween costume. . Dealing in the art of the intangible online hype machine doesn’t always lend itself to communicating your business value to clients.

Redefining ROI: What Real Return Looks Like for Social

Social Media Today

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration

ROI 158

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Music Festivals with Successful Social Media Strategies

Meltwater

Now more than ever, social media platforms serve as a canvas for people to promote products, events, and themselves. There are endless ways to reach a potential audience through channels… Read More >>>. Social Media social media

7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

Today’s guest post comes from Kevin Nelson. Kevin is a professional educator and a private tutor with over 8 years of experience. He is also a content writer for various blogs about higher education, entertainment, social media & blogging. During his off time, Kevin enjoys traveling and cooking. Thanks to Kevin for sharing his insights on the skills that every marketer should learn.

Skills 116

Will YouTube Be Able to Keep Influencers Engaged?

Ignite Social Media

For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube , it was certainly the most sought after social channel to make money from video content.

How to Successfully Integrate Lifestyle Content into Your Social Media Strategy

Social Media Today

Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.

Brands 109

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. The success of your business is largely determined by the quality and character of your employees, so this is a top priority.

3 Tactics You Should Add to Your Back to School Strategy

Ignite Social Media

Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. . If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you should add to your strategy right now. .

7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Not convinced?

Sites 100

How to Create Good Instagram Captions: The Quick Guide To Captions For Instagram

Socially Sorted

Are you wanting to create good Instagram captions or maybe didn’t even know that captions for Instagram were important? When you have a strategy for captions for Instagram you are tapping into a world of engaging storytelling that gets more eyeballs on your content and. // Read More.

Will Snap Kit Save Snapchat?

Ignite Social Media

Snapchat was all the rage back when it was first created, but now other social media apps are jumping into the scene, mimicking some of Snapchat’s fun features and leaving the once-popular app in the dust.

Avatar 107

Twitter Account Removals See Users Lose up to 70% of Their Following

Social Media Today

Twitter's crackdown on inactive accounts has seen some of the larger Twitter profiles take big hits in their audience numbers

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Take Your Ads From Failing To Scaling

Jon Loomer

We’ve all been there. Your ads are running just fine and then seemingly out of nowhere they stop performing.

How to Get over Perfectionism (and Execute on Your Ideas)

Buffer Social

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par.

Social Media and the Keynote Speaker: Pro Tips from the Experts

The Social Media Hat

Here's how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation

How To 128

Facebook Makes it Easier to Create Ads on the Go with Ads Manager Enhancements

Social Media Today

Facebook is adding some new tools to its Ads Manager app which will make it easier to create Facebook ads from your mobile device

Mobile 121

7 Basic Tips & Tools to Drive More Traffic to Your Blog or Website

Blog2Social

“How to get more traffic on my blog?”, ”, “What is the best way to grow more traffic from organic search?”, ”, “How to drive more traffic to a new blog?” ” are some of the most frequently asked questions from bloggers.

Tips 82

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis.

UGC 84

How to Use Visual Content Marketing to Grow Your Brand in 2018

Pam Moore

A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.

10 Social Media Pet Peeves That Can Hurt Your Professional Reputation

Social Media Today

Here are some common social media marketing missteps that you need to avoid in your approach