Sat.Jul 30, 2016 - Fri.Aug 05, 2016

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Four Lessons on Resliency from Butch Vig

Dave Fleet

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage. I recently listened to an interview that Vig did on the Nerdist podcast (which is consistently excellent, by the way), where he discussed some of the challenges he’s faced in his role,

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Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. You have to hit the right balance between what people want to see and what you need them to see. And sometimes, the two don't match. Your audience wants visual, shareable content that they can respond to emotionally.

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In The #SocialPR Spotlight: Elise Perkins

Waxing UnLyrical

Happy August! Today we’re debuting a new series: the Social PR Spotlight on Social PR pros who are daring enough to make a difference. This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. I’m super-thrilled that our very first Spotlight shines a light on Elise Perkins , someone I’ve known from the DC Social PR scene for a few years now.

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Introducing Marketima – A marketing career website

Jason Yormark

As I’ve gotten older the things I’m interested in writing about have strayed further away from my actual career. My personal blog has become a smorgasbord of topics ranging from tech to lifestyle, and less about marketing. Thus my entrepreneurial itch came storming back, and I felt the need to launch a separate site to be home to all my marketing content.

Marketing 127
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Four Lessons on Resiliency from Butch Vig

Dave Fleet

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage. I recently listened to an interview that Vig did on the Nerdist podcast (which is consistently excellent, by the way), where he discussed some of the challenges he’s faced in his role,

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How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too

The Social Media Hat

Social Media How 5 Marketing Influencers Are Creating Action on Social Media – And You Can Too. Are you in the social media industry? Have you discovered there are a lot of people fighting for attention in this space yet? If you've been in the social niche for any amount of time you will notice the throngs of people, marketers, and bloggers that are all struggling to make their brand known.

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Introducing Marketima – A marketing career website

Jason Yormark

As I’ve gotten older the things I’m interested in writing about have strayed further away from my actual career. My personal blog has become a smorgasbord of topics ranging from tech to lifestyle, and less about marketing. Thus my entrepreneurial itch came storming back, and I felt the need to launch a separate site to be home to all my marketing content.

Marketing 100
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Four Lessons on Resiliency from Butch Vig

Dave Fleet

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage. I recently listened to an interview that Vig did on the Nerdist podcast (which is consistently excellent, by the way), where he discussed some of the challenges he’s faced in his role,

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Athletes are the stars of the week in Rio 2016 Olympic Games

Audiense

That’s it, here we go! The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. Keep reading to find out how Nissan pranked Team GB with #DoItForUs, get inspired with #DeffyLabels from Mini and watch as Adidas put the focus back on the game with #FirstNeverFollows.

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#measurePR Recap (July 2016): Smart Reporting

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. We kicked off the chat, as always, by introducing ourselves and generally checking in to see who was out there and ready to join in. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement.

Report 109
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments. of video and photos into a story that gets compiled and stored right within their Instagram profile. Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking o

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes ’ “ Love It Or Hate It: Influencer Marketing Works ,” which cites studies from TapInfluence , Deloitte , Tomoson , and McKinsey on just how powerful influencer marketing can be during the buyers’ journey.

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Athletes Are The Stars Of The Week In Rio 2016 Olympic Games

Audiense

That’s it, here we go! The world’s biggest sporting competition has finally started and it has dominated the conversation across all social networks. Brands everywhere are sharing their support for the athletes, who are by far the stars of the show. Keep reading to find out how Nissan pranked Team GB with #DoItForUs, get inspired with #DeffyLabels from Mini and watch as Adidas put the focus back on the game with #FirstNeverFollows.

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Questions To Ask When Trying To Hire The Right SEO Company

The Realtime Report

Questions To Ask When Trying To Hire The Right SEO Company. Being the owner of a small business is a tough job. Most people fail to realize just how much competition is out there in the world of small business. In order to garner the attention you want for your company, you will have to find a way to adequately market your service or product. Having a website is a must for any small business looking to compete in today’s market.

SEO 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Your Facebook Ads Aren’t Converting

Convince & Convert

Welcome back to Talk Digital to Me! Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign.

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How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service.

Hashtag 86
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4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue.

Sports 100
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4 Emerging Social Media Communities

Ignite Social Media

Social media is a constantly changing force to be reckoned with. At times the changes can feel overwhelming. It seems that just as you have a grasp on your social media strategy, something comes along that shakes it to its core. At Ignite Social Media, we are here to help you weather these changes and stay on top of the latest social trends. Today, let’s examine four recently emerging social media communities.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Stories- Is It For You?

Janet Fouts

Instagram just released an update that appears to be taking on Snapchat for the hearts and minds of the 18-34 year old market in the US. Stats via Snapchat) But will it? And if that isn’t your age bracket or the age of your market, do you care? Let’s see. Introducing Instagram Stories from Instagram What […].

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Master Instagram Marketing: Learn How to Use the Latest Updates to Your Advantage

Meltwater

Instagram continues to grow as a powerhouse in social media marketing. Having recently hit 500… Read More.

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Why Social Data Is The Way Forward To Win New Business Pitch And Retain Customers

Audiense

Marketers all over are harnessing the power of data to derive meaningful insights, and rightly so. But how much of those insights are from social data? “Social media” might be just one factor in the world of marketing – both digital and offline – but it’s a powerhouse of information waiting to be decoded, analysed and used in a manner that will bring unparalleled results.

Data 85
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3 Use Cases for Chatbots: Webinar Recap

Ignite Social Media

So you missed our chatbot webinar? Don’t worry! We’ve got you covered with this debrief featuring 3 main use cases for chatbots we see happening right now. Easy Ordering. Chatbots are being designed to improve the efficiency of shopping using your mobile device. Several brands like Staples (#client) and 1-800-Flowers have created chatbots to help drive consumers to purchase online.

Sports 84
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Employee Advocacy – How to tap into the Influencers you are overlooking

Unmetric

Remember the time when offices used to restrict access to Facebook during work hours? Not only is that a thing of the past, but companies increasingly encourage their employees to Post and Tweet now. Employee Advocacy is all about employees becoming evangelists of the company they work at. Social media is emerging as a powerful tool to tap into this resource-base.

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The Company Saves Money When HR & Accounting Work Together

The Realtime Report

The Company Saves Money When HR & Accounting Work Together. Is there a division between your human resources department and your accounting department? In many businesses, these departments are divisive, and each believes it can function without the other. Today, businesses are encouraged to bring these departments together in order to tackle new tax law changes and payroll issues.

Company 76
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4 Questions Sports Marketers Need To Answer About New Markets

Audiense

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports , the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue.

Sports 80
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First User Growth, Now Revenue Growth Falters at Twitter | Social You Should Know

Ignite Social Media

Imagine that your company made $600 million in just three months, up 20% from a year ago, but everyone was mad about it. That was Twitter’s week. Check it out here, plus more about Reddit and Social Fresh, in this week’s Social You Should Know. Twitter Revenue Stalls, Just Like User Growth. Twitter reported a revenue increase of 20% for this last quarter, amounting to whopping $602 million, but they missed their analyst expectation of $606.8 million.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Report - Tyre Brands in India

Unmetric

You would think that tyre brands would have a tough time getting an audience. But MRF was a deep part of what I witnessed every tournament in my cricket-obsessed days. Admit it, a lot of us have tried to paint on their logo onto our pretend bats. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate?

Report 76
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How To Use Twitter To Its Fullest Potential

The Realtime Report

How To Use Twitter To Its Fullest Potential. Since its founding in 2006, Twitter has become a global force in the field of social media. Though there were many that doubted the minimalist social network platform that asked users to speak to each other in a 140 characters could ever challenge the giants of the industry, this San Francisco based tech giant has proven the naysayers wrong by proving to be nothing short of a phenomenon.

Twitter 76
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Why Social Data Is The Way Forward To Win New Business Pitch And Retain Customers

Audiense

Marketers all over are harnessing the power of data to derive meaningful insights, and rightly so. But how much of those insights are from social data? “Social media” might be just one factor in the world of marketing – both digital and offline – but it’s a powerhouse of information waiting to be decoded, analysed and used in a manner that will bring unparalleled results.

Data 87
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Social Media and PR: Insights from the Ice Bucket Challenge on Creating Lasting Impact

Meltwater

It has been two years since the Ice Bucket Challenge flooded Facebook with videos of… Read More.

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Before you start tweeting about the 2016 Olympics, read this!

Janet Fouts

There are specific rules about the use of relevant content to the 2016 Olympics on social media platforms. Get to know them before you share.