Sat.Jun 25, 2016 - Fri.Jul 01, 2016

Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. And silos result all too often in the loss of cross-functionality, which begets confusion, inefficiency and sub par results. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. 5 Tips for Building Better Teams by Breaking Down Silos.

Ignite Social Media Turns 9 Years Old

Ignite Social Media

July 2nd. It’s a day that we hold in high regard around these parts. What exactly happened on July 2nd? 1941 Joe DiMaggio breaks Willie Keeler’s 44 game hitting streak (45th of 56). 1956 Elvis Presley records “Hound Dog” & “Don’t Be Cruel” 1972 “Fiddler on the Roof” closes at Imperial Theater NYC after 3242 performances. 1979 Susan B. Anthony dollar is issued, 1st US coin to honor a woman.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

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15 Social Media Blogs You Need to Read

Meltwater

We have a need—a need to read! Seriously. As a social media marketer, it’s your… Read More.

5 Ways to Make the Most of Instagram for Your Business

Ignite Social Media

With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. Here are five quick tips on how to make the most of Instagram for your business. Integrate the Product into their Daily Lives. Instagram is a platform built to capture elements of our lives in a visually captivating way.

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Post by Adi Englander. Becoming a recognized influencer in your industry takes a lot of effort. You need to listen to and correspond with audience members who have relevant interests. You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights.

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Could Twitter Have Predicted Brexit (Better Than the Polls)?

Meltwater

The Brexit asteroid hit us on Thursday, June 23, and there's still plenty of dust… Read More.

How to Know Everything You Need Just in Time With Zignal Labs

Convince & Convert

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids.

How Citrus Content Saves Time on Social Media Management

agora pulse

Citrus Content is a UK-based content writing agency who specializes in real estate. Its core clients are estate agents who it supports with content for anything they need — from social media and blog posts to website and brochure content to editorial and more. With a healthy numbers clients around the world, Citrus was in need of a better way to manage their social media accounts. Problem: Too much time spent between two social media management tools that didn’t deliver.

6 ways social media can improve customer service

Socialmedia.biz

Post by Megan Totka. ChamberofCommerce.com. Your business probably already has a social media presence. Surely you’re using social media for marketing and branding purposes. Did you know that you can leverage social media to improve customer satisfaction and increase repeat business? If you’re smart, you’re always looking for the best ways to keep your customers happy. Make sure your social media channels are doing just that. Be Part of Their Community.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable.

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How to create better livestream video content for business

Lucy Hall

Most of us just won’t have a great deal of experience with livestream. just yet! It’s been just over a year after all since the live-streaming sites became popular. We are all still learning what works and what doesn’t – BUT. If only someone could give you a lift and a few ideas as to […]. The post How to create better livestream video content for business appeared first on Lucy Hall - Social Media. Facebook Facebook live Livestream Periscope social media

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Instagram Business Pages are Here. So What?

agora pulse

It’s an exciting time in the world of Instagram as the photo-sharing giant recently debuted Business Profiles. With this evolution comes new tools, new page layouts, and new analytics. What do these updates look like and we do we get the most from them, you ask? Here’s the scoop: What’s Different with Instagram Business Pages? Business profiles are now a free feature for accounts wanting to be recognized as a business on Instagram.

5 Hacks To Make The Most Out of Social Channels

Kikolani

Okay, let’s make a deal: You read (not scan!) this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. Note: I said right. I am sure you are awesome! I believe you have skills to bring every social channel to heel. But, I am also sure you understand it’s impossible to be awesome for everyone. To make the most out of social channels, you should choose the right one for your business.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. While the document mentioned has apparently been known for years internally, it is new to the public.

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5 tips for a successful long term social media strategy (short Read!)

Lucy Hall

Let’s not over-complicate things! Social media is mainstream and needn’t be made more complicated than it has to be by the scores of experts! He’s 5 tips for a successful long term social media strategy that really works! and will continue to work month after month and year after year.

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features: 1. Comment on Your LinkedIn Feed.

Which Instagram Analytics Tool Will Work Best for Your Business?

agora pulse

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. If you’re running a business, you don’t want to be logging in to each social media platform every day to look at how you are doing. When you do an analytical deep-dive, you need a dashboard.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

4 PR Tips to Demystify Influencer Outreach

Meltwater

Trust + Reach = InfluenceInfluencers have earned their audience's loyalty. Their communities consider them trusted… Read More.

Snapchat 101 – How to use Snapchat (easy get started guide)

Lucy Hall

Here’s your quickfire guide on how to get and use Snapchat.No frills I am afraid, just this is how you do it! – Perfect for those of you just jumping on the wagon! Snapchat is so simple to use, literally anyone can get the app and get going. You need no tech know how just […]. The post Snapchat 101 – How to use Snapchat (easy get started guide) appeared first on Lucy Hall - Social Media. 101 Getting Started Online Snapchat social media

How To Give Your Small Business a Competitive Edge

The Realtime Report

How To Give Your Small Business a Competitive Edge. We live in a competitive world and every year millions of people start new businesses. Unfortunately, most of them subsequently fail. If you can survive the early years, your business stands an excellent chance of success. However, in order to maximize your chances, you need to maintain a competitive edge, which is easier said than done. Larger, established businesses have more tools at their disposal.

How to Use 360 Degree Photos for Your Business (And Not Be Annoying)

Jenn's Trends

If you’ve scrolled through Facebook in the last couple weeks, especially if you follow a bunch of geeky (I mean that in a positive way) social media peeps, you’ve probably seen your Facebook feed flooded with 360 degree photos. Facebook introduced the ability to upload and view 360 degree photos earlier this month and, while… The post How to Use 360 Degree Photos for Your Business (And Not Be Annoying) appeared first on Jenn's Trends.

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Ignite Social Media Named Social Agency of the Year | Social You Should Know

Ignite Social Media

If you follow us via social, it’s no surprise that we took home the gold at this year’s 2016 Corporate Social Media Awards, being recognized as the Social Agency of the Year. That and more in this week’s Social You Should Know. Ignite Social Media Awarded Social Agency of the Year. Early last week, our team attended Incite Group’s Corporate Social Media Awards and did not come home empty handed.

Get Your Social Media Inbox To Zero

The Social Media Hat

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " If you don't know where you are going, you'll end up someplace else. " – Yogi Berra. Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless.

Social Sidekick July 17-July 23

Meltwater

Summertime and the Tweeting is easy. With the arrival of the latest installment of Star Trek, the Kids'… Read More

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55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

Buffer Social

Millions of blog posts are published every day. A small percentage gain traction and attract readers. And among those readers, 55% will read the blog post for 15 seconds or less. (If If you’re still reading, thanks for sticking with this one!). The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly.